10 June 2008 /

‘Would you like parathas with that?’

by Wally Olins at 11:20 am 10 June 2008
Filed under: Branding

We think we have plenty of choice now. That’s nothing compared to what is going to happen next.

Here’s what I predict: new brands from cultures to which westerners are unaccustomed will find an open market in developed countries, where there is always a welcome for the new. We will see an increasing profusion of brands from everywhere in the world in our stores and supermarkets in the USA and Europe.

Read more…

4 June 2008 /

Saffron opens Mumbai office

by at 3:57 pm 4 June 2008
Filed under: Press

Nothing wrong with China, but we at Saffron like India. Our chairman Wally Olins, who began his career there ‘150 years ago’ (his words), is back on the subcontinent running projects, sorting out the new office, and taking newspaper interviews.