20 July 2008 /
by at 10:28 pm 20 July 2008
Filed under: Branding
Monocle Magazine, Issue 15, vol. 1, July 2008
Probably you’ve run across Monocle magazine by now and decided you love or hate its metrosexual persona, but if not, try one out next time you pass the newsstand; you can tell the periodical (now in its 15th issue) is pulling it off because each number is thicker with ads than the last. For their summer double issue on the world’s cities, they asked Saffron for a cheat sheet of city brand fixes. We told them there are no quick fixes, and provided this readable but real list instead.
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10 July 2008 /
by at 10:03 am 10 July 2008
Filed under: Home Page
Marketing (the weekly) has just used the words ‘near perfect’ to describe our logo for 
, the marketing arm of Europe’s largest city. Cheers for that.
1 July 2008 /
by at 9:56 am 1 July 2008
Filed under: Branding, Identity
Tags: Branding, Identity, Logos
The new brand is spearheaded by a friendly heart-shaped/letter B logo.
The new Belfast “brand’ (really a brand identity, if we’re using our words carefully and correctly) came out this week. Since Saffron is working now for the Northern Ireland Tourist Board, I have been to Belfast a few times and find it a genuinely nifty city something like a Glasgow to Dublin’s Edinburgh, to make an extremely rough comparison (except that Glasgow’s actually bigger than Edinburgh).
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