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21 November 2008/

The Brand Handbook goes global

by Ben Knapp at 9:50 am 21 November 2008
Filed under: Press
Tags: India, Wally

Book launches are tiring.

The big man’s been in India to promote the launch of his latest book, The Brand Handbook. This and other quotes, plus some damn good reviews, ran in national Indian newspapers over the past weeks. Recent book tour whistle stops in Denmark, Switzerland, Turkey and Russia were also well received. At least according to Wally!

Wally also visited existing and new clients. Whilst the mood amongst business heads that he met is perhaps not as buoyant as it was six months ago, very many of them are keen to move ahead with branding programmes. Interestingly there seem to be a considerable number of companies for whom a downturn works out to be a blessing in disguise. It gives them the chance to consolidate the rapid growth they’ve undergone over the past years and plan their next steps. Their brand is a part of such considerations. Also, in a quiet market with drastic ad spend cuts the competition for stakeholder attention is perhaps less grueling than it might otherwise be.