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27 March 2009/
Selling Lithuania smartly
by at 8:50 pm 27 March 2009
Filed under: Identity, Nation Branding
Saffron’s six-month project with the Lithuanian Development Agency to devise a six-year strategy and action plan for developing what the client called ‘the economic image of Lithuania’ (and what Wally and I thought of as ‘the image of Lithuania, particularly with respect to commercial considerations’) has wrapped.
We had a press conference in Vilnius yesterday. The twin themes we suggested form the heart of the strategy — the core ideas — are lively and ‘romantic’, and thoughtful and reliable. Both are genuine sides of the genuinely interesting nation that is Lithuania.
And for crying out loud, no slogans! You can see what we advised instead in the communications guidelines section of our full report, which is available as a hi-res PDF no less, on the client’s site.
[...] Saffron’s six-month project with the Lithuanian Development Agency to devise a six-year strategy and action plan for developing what the client called ‘the economic image of Lithuania’ (and what Wally and I thought of as ‘the image of Lithuania, particularly with respect to commercial considerations’) has wrapped. …>> [...]
Comment by Selling Lithuania smartly « T.Žuko blogas — 4/29/2009 @ 7:14 am
Hi, I would like to know if the strategy was well recieved, and how it is unfolding since it was issued..thanks.
Comment by jyoti singh — 3/22/2010 @ 4:59 am