http://saffron-consultants.com/2009/05/13/branding-for-services/ Because branding starts with thought, not process Wed, 10 Mar 2010 11:00:31 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://saffron-consultants.com/2009/05/13/branding-for-services/comment-page-1/#comment-124 marcello pastore Wed, 03 Jun 2009 11:32:43 +0000 http://saffron-consultants.com/?p=2562#comment-124 Considering the fact that people are creating and managing service brands as they do with product brands has been creating vast problems, are there any initiatives focused on changing this scenario? Any institutes, courses or so? What could be the best initiative in your point of view? Considering the fact that people are creating and managing service brands as they do with product brands has been creating vast problems, are there any initiatives focused on changing this scenario? Any institutes, courses or so? What could be the best initiative in your point of view?

]]> http://saffron-consultants.com/2009/05/13/branding-for-services/comment-page-1/#comment-118 Saffron Brand Consultants » Blog Archive » Wally on service brands Wed, 13 May 2009 11:19:08 +0000 http://saffron-consultants.com/?p=2562#comment-118 [...] People in charge of service brands have been trained in the traditional school of creating brands – product brands. Their attempt to manage service brands as though they are product brands has created vast problems. Read on… [...] [...] People in charge of service brands have been trained in the traditional school of creating brands – product brands. Their attempt to manage service brands as though they are product brands has created vast problems. Read on… [...]

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