Comments on: GM http://saffron-consultants.com/2009/06/11/2627/ Because branding starts with thought, not process Sun, 22 Aug 2010 11:17:17 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Payday Loans Canada http://saffron-consultants.com/2009/06/11/2627/comment-page-1/#comment-134 Payday Loans Canada Fri, 10 Jul 2009 02:03:33 +0000 http://saffron-consultants.com/?p=2627#comment-134 I should say that saffron-consultants.com has lots of interesting information. Looks like the author did a good job. I will be coming back to saffron-consultants.com for new information. Thank you. I should say that saffron-consultants.com has lots of interesting information. Looks like the author did a good job. I will be coming back to saffron-consultants.com for new information. Thank you.

]]> By: Tim harvey http://saffron-consultants.com/2009/06/11/2627/comment-page-1/#comment-132 Tim harvey Mon, 06 Jul 2009 10:57:16 +0000 http://saffron-consultants.com/?p=2627#comment-132 ...Saab a brilliant brand... so much could be done for this brand... whereas Opels name itself says 'cheap'... agree that Chevrolet is a brand worth building... but the European cars they produce lack any sort of Charisma which the Europeans crave.... you're right GM has lost it's way... God, Hummer, what an uneconomical waste of automotive space!!! …Saab a brilliant brand… so much could be done for this brand… whereas Opels name itself says ‘cheap’… agree that Chevrolet is a brand worth building… but the European cars they produce lack any sort of Charisma which the Europeans crave…. you’re right GM has lost it’s way… God, Hummer, what an uneconomical waste of automotive space!!!

]]> By: john http://saffron-consultants.com/2009/06/11/2627/comment-page-1/#comment-127 john Tue, 16 Jun 2009 16:40:44 +0000 http://saffron-consultants.com/?p=2627#comment-127 i think this analysis is spot-on with the exception of cadillac still being a viable luxury brand. as far as product offerings are concerned, gm's recent vehicles were quite competitive. however, a lot of their brands relied too heavily on heritage. in the 1960's and 70's when large coupe de villes were de rigeur, the symbols of success and luxury, all synonymous with cadillac, were based around the idea of excess. and these traits were embodied in the car design of the period. unfortunately gm never allowed cadillac to change with the times. the outdated idea of excess as luxury persisted with the arrival of the escalade, escalade ext, and so on. however, the idea of what luxury meant to consumers changed dramatically in the intervening 30-odd years. it was no longer about "more". competitors like lexus and bmw get this, and as a result, have viable brands. i think cadillac is a microcosm of what was going on branding-wise at gm; a company so out of touch with what was happening and brands that failed to engage and were not agile enough to respond. i think this analysis is spot-on with the exception of cadillac still being a viable luxury brand. as far as product offerings are concerned, gm’s recent vehicles were quite competitive. however, a lot of their brands relied too heavily on heritage. in the 1960′s and 70′s when large coupe de villes were de rigeur, the symbols of success and luxury, all synonymous with cadillac, were based around the idea of excess. and these traits were embodied in the car design of the period.

unfortunately gm never allowed cadillac to change with the times. the outdated idea of excess as luxury persisted with the arrival of the escalade, escalade ext, and so on. however, the idea of what luxury meant to consumers changed dramatically in the intervening 30-odd years. it was no longer about “more”. competitors like lexus and bmw get this, and as a result, have viable brands.

i think cadillac is a microcosm of what was going on branding-wise at gm; a company so out of touch with what was happening and brands that failed to engage and were not agile enough to respond.

]]> By: Saffron Brand Consultants » Blog Archive » Wally Olins on resurrecting GM http://saffron-consultants.com/2009/06/11/2627/comment-page-1/#comment-126 Saffron Brand Consultants » Blog Archive » Wally Olins on resurrecting GM Mon, 15 Jun 2009 10:07:54 +0000 http://saffron-consultants.com/?p=2627#comment-126 [...] brands. All that remains after the fire sale will need very quick and clever management. Here are a few thoughts on what could be [...] [...] brands. All that remains after the fire sale will need very quick and clever management. Here are a few thoughts on what could be [...]

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