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26 October 2009/
Authenticity = success
by Ben Knapp at 6:26 pm 26 October 2009
Filed under: Home Page
We come across too many new brands that don’t feel right for a company we know well. This is because these brands are not authentic. They are manufactured; they have nothing to do with what the company is really about – and too much to do with hyperbole and wanting to impress. Read more…
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