Comments on: Authenticity = success

By: epherryVelt

epherryVelt — Fri, 11 Dec 2009 23:53:20 +0000

Lots of folks blog about this issue but you wrote down some true words!

By: James Dusk

James Dusk — Sat, 05 Dec 2009 12:03:39 +0000

Yes..I’m back again but….I really had to write back as this page got me thinking…

This website represents authenticity and a kind of openness. Saffron has not felt the need to use a bazaar array of hypnotic tools to sell its work like some of the others do on the ASA list.

I find Saffron one of the most authentic in the business and I believe Saffron understands that its clients are intelligent.

Happy Christmas and thanks for keeping it real.

By: Jmaes Dusk

Jmaes Dusk — Thu, 26 Nov 2009 02:38:48 +0000

All the best.

By: JAMES DUSK

JAMES DUSK — Sun, 22 Nov 2009 17:49:56 +0000

Greetings from London!

I agree with this topic and I admit at times I have wanted to use words or ideas that were not mine just to make a splash.

When I’m drawn back to what makes me human and the true skills that I have, I tend to produce ideas that have a depth to them that lasts a lifetime. They also feel ‘right’.

However, this is hard for me as I was taught to ignore my true talents. I know this now and I’m going to win in the end….

By: Marly

Marly — Thu, 19 Nov 2009 14:33:01 +0000

Agreed! I’ve worked with people who think you can throw a logo on a page with a catchy word on it and you’re done. I had one boss who actually said (because he was discouraged that we were 2 weeks into this and still didn’t have a logo for him to look at), it should take only 30 minutes to do this. That’s because he wasn’t thinking about what really was going on – what was behind the brand icon we were developing, what it would mean to customers. Thanks for your post. Very interesting.

By: John Lowdon

John Lowdon — Wed, 04 Nov 2009 09:22:21 +0000

I have come to learn that the reason why a lot of brands aren’t real and true are due to the fact that peoples (designers???) egos, arrogance and ignorance get in the way of their work. A good brand designs itself, we just guide it on it’s path and part of that process is celebrating the unique truths in that product, service, place…

By: Harmind S Arora

Harmind S Arora — Mon, 02 Nov 2009 19:38:24 +0000

Brilliant thought Ben. This thought generates if you have courage to live brands for others. We, the consultants have achieved visual power to the level that when we think to consumer point of view we actually had to go down the field and interact and rewind ourselves and live the moment when we were on that stage and clubbing with insights and values what a product or a company holds. It happens to give a good start to the process of brand building. Rather than creating a brand – “living brand” is more important.

By: Pau de Riba

Pau de Riba — Fri, 30 Oct 2009 13:02:02 +0000

totally agree… but audience remember: that implies being picky selecting your clients (you must truly believe in them), and given the poor product differentiation of some sectors that might clash with a purely business mindset.

By: Peter

Peter — Thu, 29 Oct 2009 17:06:12 +0000

Thank you! You often write very interesting articles. You improved my mood.

By: Martyn Reding

Martyn Reding — Thu, 29 Oct 2009 08:17:08 +0000

I agree. All too many businesses try to build their brand around stock sentiments that they think should be there. It never works.

Say something honest, say something real, because ultimately people know when they are being lied to and once a brand has been uncovered as disingenuous, it’s over.

Our job as ‘brand builders’ is to find the truth and make our clients except it (even if it’s uncomfortable), because the rewards will be immeasurable.