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19 February 2010/

Wally on creating a brand for Europe

by Wally Olins at 4:42 pm 19 February 2010
Filed under: Home Page

What’s your view on a brand for Europe?
Leave a comment.

9 Comments to Wally on creating a brand for Europe

  1. For me…

    Europe has style and excellent human rights.

    Comment by E.West — 2/20/2010 @ 6:33 pm

  2. [...] o Wally e a Saffron. Envie seu comentário, sua opinião sobre a Europa. [...]

    Comment by garimpo de ideias · Wally Olins pergunta: qual sua visão sobre uma marca para a Europa? — 2/22/2010 @ 7:48 pm

  3. Euro have history (lots of). It’s the Old World, the cradle of civilisation. There are the “fact histories”, legends and tales. It’s where the humanity grown. It’s secular and contemporary.

    Comment by Henrique — 2/22/2010 @ 7:53 pm

  4. My first question would be “Why do we need a brand for Europe?”.

    Comment by Fredrik Jönsson — 2/23/2010 @ 4:25 pm

  5. History.
    Culture.
    Arts.
    Philosophy.
    Human rights.
    Freedom.
    Multiculturalism.

    Moderate and sophisticated in style.
    Finally united, but still so rich in beautiful specifics.
    Wonderful.
    Gracious.
    Unique.

    Comment by Jo — 3/8/2010 @ 3:23 am

  6. Dear Wally, we found it: It’s all about the European SOUL! That is the binding element. We have been working on this for 5 years and you are correct, it is actually quite simple. Europe is the “land of the soul” as America is the “Land of the free”. Please have a look at our Fashion and Lifestyle brand MAXHENKELL EUROPE and feel, feed and spread the SOUL. Would love to talk to you. Best, Patrick Ribbentrop.

    Comment by Max Henkell — 3/10/2010 @ 11:00 am

  7. Were you discussing this idea because of this contest?:
    http://www.designdenhaag.eu/en/node/128

    This is my entry:
    http://tinyurl.com/yfga25q

    Comment by Shane Keaney — 3/18/2010 @ 3:43 pm

  8. Sophistication.

    Comment by Justin M L Bryant — 3/26/2010 @ 2:09 pm

  9. Branding Europe is like branding Amazon.

    In a post-national Europe (not without, but beyond the nation) , citizenship + loyalty + sense of belonging operate at multiple levels. And this is what makes the European project different from anything else.
    Branding Europe is not like branding Coca-Cola, it is like branding Amazon = a wishlist for framework.
    Would love to have another chat with you and Jeremy!
    Best, Julie Aveline.

    Comment by julie aveline — 4/21/2010 @ 11:01 am

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