Saffron Brand Consultants » Home Page http://saffron-consultants.com Because branding starts with thought, not process Mon, 06 Sep 2010 08:10:26 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Brazilian brands: Beyond beaches, football and carnival http://saffron-consultants.com/2010/09/06/brazilian-brands-beyond-beaches-football-and-carnival-2/ http://saffron-consultants.com/2010/09/06/brazilian-brands-beyond-beaches-football-and-carnival-2/#comments Mon, 06 Sep 2010 08:10:26 +0000 ianr http://saffron-consultants.com/?p=4158 Until a few years ago the international perception of Brazil or its brands was limited to exotic, joyful and fun. Few had the precise understanding of this vast country and its creative, enterprising and dynamic people… Read more

]]> http://saffron-consultants.com/2010/09/06/brazilian-brands-beyond-beaches-football-and-carnival-2/feed/ 0 BP-Beyond Petroleum or Brand Problem? http://saffron-consultants.com/2010/08/10/bp-beyond-petroleum-or-brand-problem/ http://saffron-consultants.com/2010/08/10/bp-beyond-petroleum-or-brand-problem/#comments Tue, 10 Aug 2010 09:14:38 +0000 Bill http://saffron-consultants.com/?p=4146 So, as wells are capped and oil is dispersed,
what are the lessons I take from BP?

]]> http://saffron-consultants.com/2010/08/10/bp-beyond-petroleum-or-brand-problem/feed/ 0 Açafrão in Brazil http://saffron-consultants.com/2010/08/03/acafrao-in-brazil-2/ http://saffron-consultants.com/2010/08/03/acafrao-in-brazil-2/#comments Tue, 03 Aug 2010 13:41:43 +0000 wally http://saffron-consultants.com/?p=4118 We can’t help it. Globetrotting is part of who we are. So now we are partnering in one of the hottest areas of the globe, Brazil.

]]> http://saffron-consultants.com/2010/08/03/acafrao-in-brazil-2/feed/ 0 Tata – a love letter http://saffron-consultants.com/2010/07/14/tata-a-love-letter-2/ http://saffron-consultants.com/2010/07/14/tata-a-love-letter-2/#comments Wed, 14 Jul 2010 14:34:56 +0000 ianr http://saffron-consultants.com/?p=4023 It is typical of Tata, India’s most illustrious and admired brand… Read more

]]> http://saffron-consultants.com/2010/07/14/tata-a-love-letter-2/feed/ 0 Que dificil no ser peruano… http://saffron-consultants.com/2010/06/29/que-dificil-no-ser-peruano%e2%80%a6-2/ http://saffron-consultants.com/2010/06/29/que-dificil-no-ser-peruano%e2%80%a6-2/#comments Tue, 29 Jun 2010 12:25:46 +0000 mila http://saffron-consultants.com/?p=3966 It’s hard not to be Peruvian, writes Mila…

]]> http://saffron-consultants.com/2010/06/29/que-dificil-no-ser-peruano%e2%80%a6-2/feed/ 0 The world is even flatter at 37,000 feet http://saffron-consultants.com/2010/06/03/the-world-is-even-flatter-at-37000-feet-2/ http://saffron-consultants.com/2010/06/03/the-world-is-even-flatter-at-37000-feet-2/#comments Thu, 03 Jun 2010 09:40:26 +0000 Ian http://saffron-consultants.com/?p=3933 Ian takes a Sunday morning flight in India and gets a clue about the growth of an emerging global consumer group.

]]> http://saffron-consultants.com/2010/06/03/the-world-is-even-flatter-at-37000-feet-2/feed/ 0 Winds of change http://saffron-consultants.com/2010/06/01/winds-of-change-2/ http://saffron-consultants.com/2010/06/01/winds-of-change-2/#comments Tue, 01 Jun 2010 09:32:06 +0000 Tina http://saffron-consultants.com/?p=3927 Our proposed design for the Indian ID card programme

Our proposed brand for the Unique Identification Authority of India programme was selected as one of five finalist submissions. Read more…

]]> http://saffron-consultants.com/2010/06/01/winds-of-change-2/feed/ 1 Selling Isolation http://saffron-consultants.com/2010/06/01/selling-isolation-2/ http://saffron-consultants.com/2010/06/01/selling-isolation-2/#comments Tue, 01 Jun 2010 09:22:27 +0000 Avik http://saffron-consultants.com/?p=3915 A house or a home? A game or an experience? A piece of information or knowledge? A network or a community? What exactly are brands selling nowadays? Read on…

]]> http://saffron-consultants.com/2010/06/01/selling-isolation-2/feed/ 0 Any publicity is good publicity – or is it? http://saffron-consultants.com/2010/05/05/any-publicity-is-good-publicity-%e2%80%93-or-is-it/ http://saffron-consultants.com/2010/05/05/any-publicity-is-good-publicity-%e2%80%93-or-is-it/#comments Wed, 05 May 2010 15:51:39 +0000 wally http://saffron-consultants.com/?p=3852 Apart from the endless grimacing of the three candidates for Prime Minister in the UK General Election – what else is news? Read more…

]]> http://saffron-consultants.com/2010/05/05/any-publicity-is-good-publicity-%e2%80%93-or-is-it/feed/ 0 You only trust what you understand http://saffron-consultants.com/2010/04/30/you-only-trust-what-you-understand-2/ http://saffron-consultants.com/2010/04/30/you-only-trust-what-you-understand-2/#comments Fri, 30 Apr 2010 15:53:49 +0000 admin http://saffron-consultants.com/?p=3845 Financial institutions all over the world speak in code. Does anyone really know or understand what CDOs or Credit-default Swaps are? Time for a new language for the financial world.

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