Featured work
Coca-Cola /
“Menos es Más”(less is more in Spanish) is a drink that stands for what it is. No bs here (pardon our French). It doesn’t make you taller, or thinner, or more attractive, it’s just a drink! But it is a little easier on your wallet and the environment, and don’t we all want more of that?
Saffron worked with Coca-Cola Spain to create a joyful expression for this mighty little drink.
“Menos es Más” is simple and optimistic. After all it does more with less.
This drink makes the impossible possible, a coin becomes a piggy bank, a little bird an elephant. That's the concentrated power of “Menos es Más”
We wholeheartedly believe “personality goes a long way”. That’s why “Menos es Más” is all about optimism and joy. And yes, we have magic funnels that transform birds into elephants. Just like this concentrate can make litres of refreshment from a small drop.
The handwritten wordmark speaks of the informality and tailored aspects of this new brand.
Easy as pie! With just one tiny bottle you can elaborate up to 2 litres of drink.
We worked with the illustrator Andrew Bannecker, who picked up on our concept ideas fantastically.
The logic is simple, this drink takes up less space and produces less waste.
A simple honest message.
“We want less cars and more bikes” our drink shouts.
“Menos es Más” wants to be a dash of optimism on our daily lives.
“Pequeño pero Matón”, we say in Spanish. A “small killer” of sorts! Think of Salma Hayek.
