Featured work
Dynamobel /
Dynamobel is a Spanish manufacturer of office furniture, founded in 1959 in Navarra. The company grew thanks to the initiative and perseverance of two brothers: an electrician and a metalworker, who devoted their ingeniousness and youth to this endeavor. They managed to turn a small workshop into a vibrant multinational business, while keeping the spirit of a family-run business alive. Tenacity and know-how have fuelled the company as years have gone by helping them grow and challenge industry conventions.
A distinctive geometric symbol that relates to their business and creates the letters “dm”.
The company’s pictographic language: minimal illustrations that help build the Dynamobel universe, conveying the originality and flexibility with which they work.
In 2006, the company seized a substantial opportunity via the acquisition of Movinord (Spain’s leading supplier of partitions, metal ceilings, access floors and finishes). Together, they began to conceive space integrally and freely and not just as a sum of elements. As a result, the spirit of this merger is to fully reap the synergies of both companies, as they like to convey in the 1+1=11 formula. The new company has set out to use tradition and know how as a platform to challenge current industry standards.
The pictographic language can also be used in a 3D approach, engaging the furniture with the real space and helping to communicate the products.
The concept that has guided the redesign of Dynamobel’s brand identity has been the idea of lateral thinking, on which the company’s ethos is deeply grounded. Dynamobel seeks to offer solutions to architects and interiors professionals that do not compromise for nor function.
The brand’s language is clear, warm and spontaneous, no matter how sophisticated their clients might be, and transmits their energy and dynamism. They let creativity speak for itself.
The combined entity has an ambitious goal: to be in the Top 10 office furniture suppliers in Europe.
Additionally, Dynamobel seeks to move upscale in its offer, directing its efforts to create unique solutions for the ever-growing demands of architects.
In this connection, we sought to create an identity that would represent both its origins and its future. A striking identity, that respects Dynamobel’s past whilst giving it enough room to soar. A brand identity that draws attention from a sophisticated target group, architects.
The Dynamobel brand is a visual representation of the broadness of their activity, the variety of products and the flexible attitude that defines them.