Featured work
Gorrissen Federspiel /
The new symbol represents the teamwork at the heart of Gorrissen Federspiel and is derived from the names of the partners (and more broadly the people) in the firm.
Organisations, like individuals, have different personalities. Law firms are no exception. Clients have always thought highly of Gorrissen Federspiel Kierkegaard. They are, in many ways, the leading law firm in Denmark.
The trouble was that they weren’t as well known as they would like among potential recruits and clients and there was a widespread misperception that they were old fashioned and dull. Gorrissen Federspiel Kierkegaard asked Saffron to help them express their true personality.
We shortened their name to Gorrissen Federspiel (Gorrissen Federspiel Kierkegaard was difficult for the Danish – and near impossible for non-Danish clients).
Gorrissen Federspiel has a distinctive colour palette.
We created a new visual identity and tone of voice for them that is fresh and energetic.
The new brand captures Gorrissen Federspiel’s true personality and will help it raise its profile and stand out among its competitors – challenging the myth that they are dull and old fashioned.
The website communicates who they are and what they do in a simple, understated and professional way. Visit the website at www.gorrissenfederspiel.com
The identity applied to stationery
Merchandise items which reflect the style and quality of the firm and its work.
The identity applied to a range of applications.
A few pages from the brand guidelines