Featured work
Litro /
How can you succeed in the über-competitive European service station market? Powerful brands crave our attention on European highways. Our challenge was to create an attractive brand to compete in the cut-throat market of gasoline distribution.
A clean slate is always a great place to start. And that was precisely our approach to this issue, a re-definition of the service station. Together, with our client Rompetrol (Romania’s challenger to incumbent Petrom) and Eight Inc. architects we have rethought the service station. The answer is Litro, a concept as simple and compelling as its name.
Litro is a simple name, easily understood in many languages. Its symbol also reflects the ground breaking spirit of the brand.
The symbol comes to life via color gradients.
The Litro name and droplet speak of the simplicity that permeates the entire concept. The brand is based on few powerful elements, the droplet being the central element. The works of Romanian sculptor Brancusi, served as inspiration for the design.
A brand new forecourt experience.
The Litro color gradient comes to life at the forecourt.
Our aim has been to create a service station that is different from its competitors and relevant to its consumers. The end result is a forecourt that clearly stands out from the crowd.
Architecture and graphic design working together to create a new concept in service stations.
We worked with San Francisco based architects, Eight Inc. (whose works include the Apple stores concept among others), to create the service station design.
Architecture, signage and industrial design work together, to create a sense of directness and purposefulness. The Litro concept is designed to make drivers feel
as welcome as their cars.
A modern tech-savvy approach to refueling.
All the elements of the service station have been designed with the idea of practicality in mind. We have aligned graphic design, architecture and industrial design with this objective in mind.
The droplet is a versatile symbol, creating immediate recognition for the Litro brand
Litro will soar high!
Litro will surely not go unnoticed, coming soon to a highway near you!