Featured work
Raiffeisen /
Raiffeisen International approached us to create a new visual expression for its Premium Banking, after relatively rapid expansion into Eastern Europe the organisation needed to cement its position in the market with a solid and credible identity.
The Premium Banking service needed to appeal to a new generation of younger more ambitious eastern European with spending power and financial awareness. Tapping into the rich past of Raiffeisen the new identity for Premium Banking evinces the steadfast with entrepreneurial and aspirational with the familiar.
The lockup with the logo and word mark links the service with the master brand.
The yellow line is derived from the angular shape of the Raiffeisen symbol.
The yellow line moves in one of four different directions, creating a flexible and playful dimension to the logo.
Exterior signage of a branch in Bucharest.
The Premium Banking service is located within existing Raiffeisen branches.
The line moves wherever you want it.
The line leads the eye to the word mark regardless of the composition.
Guidelines were produced in a handbook format.
Bold use of corporate colours ties the service to the Raiffeisen organisation.
