Featured work
Raiffeisen Private Banking /
Since Friedrich Wilhelm Raiffeisen challenged the financial industry in 1886 he created a new model of banking with an entrepreneurial spirit and responsive attitude. Today Raiffeisen International is one of Europe’s most prominent banks and its expansion strategy has made it a leading player in Eastern European markets. The exclusive Private Banking service offered by Raiffeisen needed a solid name and identity to compete in the sector and reflect the strength and history of the bank. Saffron developed the brand identity drawing on the equity of a unique personality.
In a sector full of acronyms, personalities stand out
Private Banking branch in Bucharest
A colour palette and graphic language was developed to differenciate the service from its master brand.
The honeycomb and bee had been a symbol of Raiffeisen since its inception over 100 years ago. Used as a subtle detail, the honeycomb appears throughout the branded materials as a textural background or graphic device.
There are no Gold, Silver or Platinum cards!
Guideline handbooks explain the basics.
Russia was one of the the first regions to implement the new identity.