The British luxury brand needs a focus

Views: Mulberry’s identity crisis

The British luxury brand needs a focus

With the launch of a new handbag last week the British luxury bag-maker, Mulberry, made international headlines. The Tessie bag, priced at a modest £495-£795, marks a U-turn from the doomed high-end strategy of ousted CEO, Bruno Guillon. The change comes as no surprise as Mulberry has revealed the extent of its failed pursuit of high-end customers, with pre-tax annual profits falling by 53% and sales falling by 15%. Founded in rural Somerset in 1971, Mulberry was originally known for its beautifully crafted leather satchels and accessories designed for hunting, shooting, fishing and other country pursuits. Since the late 1990s, with its iconic Bayswater bag and under the creative vision of Emma Hill in recent years, Mulberry has grown ...
London cabbies make Uber mistake

Views: Uber

London cabbies make Uber mistake

Yesterday the streets of London's commercial and tourist district were brought to a standstill by one of the largest brand communications campaigns of all time for Uber, the app-based cab firm that's taking the world by storm. The irony is that it was organised and funded by their arch rivals the famous London black cab drivers, colloquially known as cabbies. Well that probably wasn't their intention. The incumbent cabbies are furious about their local monopoly being threatened by a challenger brand so to show their fury they decided to stage a collective day of action by driving super slowly around Central London yesterday effectively creating total gridlock. They achieved this. The trouble is that they also ensured ...
If you can make it there… Why New York matters

Views: Legal branding

If you can make it there… Why New York matters

The role of ‘successful in New York’ matters far more in terms of brand perception for top international law firms than a rational look at the data suggests it should. Unlike London (the other global city that really counts) New York doesn’t have a total stranglehold on the market for premium deals and disputes. Citi Group figures show that historically only around 40% of total US premium revenues are sourced from New York. In London the figure is much closer to 100%. Yet still fortunes have been won and lost over decades by firms attempting to maintain or build a New York component to their brand. Irrational exuberance At one level the attraction of New York is obvious: the ...
Making the intangible tangible

Views: Transform Magazine

Making the intangible tangible

What is it that makes one brand stand out more than another? Why do some people drink Coke over Pepsi, visit Lisbon over Barcelona, or fly British Airways rather than Virgin Atlantic? With very little setting these things apart from one another – whether that’s a liquid sugar fix, a hot coastal city or an airline that gets you from A to B – it becomes clear that we are talking about small amounts of variation, which make a huge amount of difference. The most successful brands do not focus on the 95% of their business which makes them similar to their competitors, but instead elevate the 5% which makes them unique. If articulated properly, this 5% becomes much more important ...
How can luxury brands retain their power and appeal during mergers and acquisitions?

Views: Luxury branding

How can luxury brands retain their power and appeal during mergers and acquisitions?

Luxury can be heady, enigmatic, mythical, the seductress, out of reach – to capture or conquer is the ultimate show of worth. Yet, as conglomerates buy more brands and the luxury vernacular more commonplace, the landscape becomes more diluted. True ultra-luxe brands and experiences do still remain the reserve of the very few. Make no mistake, these brands work very hard to maintain their allure. Last week I was invited to speak at a luxury law summit that aimed to identify the key drivers of M&A deals within the luxury sector. And while there are financial factors that influence such deals, luxury businesses tend to be idiosyncratic at their core. For any potential investor certain factors that go beyond the ...
Apple brand shows cracks

Views: Apple

Apple brand shows cracks

Apple's decline starts with its acquisition of Beats Electronics - popularly known as Beats by Dr. Dre - the headphones and music streaming business. All-powerful brands have a life cycle (remember Pepsi?) and even the most hyperbolically successful ones fade eventually and sometimes fast (remember Nokia?). Today's announcement of Apple's purchase of the Beats business and brand marks the beginning of the decline for arguably the world's most successful and valuable brand. In buying Beats Apple is signalling that it has lost touch with the youth market - at least in terms of its music credentials - an area that once helped define Apple's coolness vs. the competition. The iPod defined the Apple brand for millions and then billions ...
City Brand Barometer

Views: City Branding

City Brand Barometer

Our city brand barometer launches today in partnership with the Guardian. The study aims to examine which cities are best utilising their assets to generate awareness and engagement around the world - global buzz - and consequently to understand where the opportunities lie for cities who might look to better leverage their assets in creating a global city brand. The brand barometer examines a sample of 57 cities selected on the basis of where they rank in global indicators for tourism, liveability, doing business and attracting foreign direct investment. To evaluate a city’s assets, we looked at its infrastructure, safety, attractions, climate and economic performance whilst global buzz was measured using a combination of media mentions and social media. The study ...
Stand tall Saffron!

Views: A note from Gabor

Stand tall Saffron!

The day I met Wally for the first time I was scared to death. Jacob asked me to share some work that we were doing for the European Patent Office. I tried to explain to Wally every single detail with a certain pedantry – which in combination with my German accent wasn’t very fortunate. Wally cut me off saying, ‘I’m not stupid Gabor, just get on with it!’ From that moment I knew I was in for a bumpy ride. Since then, more than 10 years have gone by far too quickly and I’ve had the privilege to work with Wally as a designer and creative director at Saffron until the end. Like my colleagues, I’ve had ...
My 23 years with Wally

Views: A letter from Jacob

My 23 years with Wally

Wally and I first met when he was 60 in a meeting room in the Dukes Road old office of Wolff Olins. My feelings then were of the last hurdle to become part of a business that intrigued me, graciously combined strategy and design and undoubtedly promised to meet truly interesting people from very different backgrounds. What I never thought on that sunny London day in April 1991 was that I was going to stumble with the person that would definitively shape me as a human being. Wally first thought I was a Basque… God knows why. When he learnt that I was born in Tetuan, a tiny village in what once was Spanish Morocco, and that I am a ...
Once upon a time… in the land of brands

Views: Storytelling

Once upon a time… in the land of brands

I was 6 then and I was watching my favourite Disney movie. It was 7 in the evening. My mum wanted me to go bed, I just wouldn’t listen… until she held my hand softly and started telling me the story of this little girl in far, far away land… Storytelling shapes the way people relate to one another, it is in our nature. It’s what we choose to devote our time and attention to —from watching movies and reading books, to simply recounting past events to our friends and family—for stories are the way we spark emotion from the time we are kids; Stories are what moves us. To be more human, brands need to embody ...
Tradition

Views: Ping Pong

Tradition

Amid the recent change of mood towards authenticity and people's enthusiastic quest for what-is-real, I feel there is one particular concept that got left behind. Although on the face of it “tradition” might seem to be equivalent with authenticity, this word somehow managed to get a rather negative connotation in the creative industry and become a less-then-desired quality for brands that strive to stay relevant for generation Y. Traditional has unfortunately become synonym with old-fashioned, and in many cases it’s just another way of saying that a brand has yet to figure out the whole digital-innovative-cool-kids-social-experiential issue. But let’s think about it… Isn’t tradition actually that heritage that many young brands endeavour to build and even ...
Why branding matters for property companies

Views: Property Firms

Why branding matters for property companies

A focus on perspective rather than footprint With their roots in the Anglo-Saxon tradition of selling property and land at auction, the world’s biggest property companies have grown up from similar roots. It should come as no surprise then, that they have since pursued similar strategies for growth, and that they are facing similar challenges today. Mergers and acquisitions between these property companies have resulted in giant global conglomerates – with diverse businesses and cobbled together brands – navigating the tide of change. The internet has disintermediated access to information. The geographic centres of the property market have shifted and multiplied; but so has the number of people able to access information. The barriers to entry have been lowered, and the ...
Brand as a battering ram

Views: Law Firms

Brand as a battering ram

Most law firm client relationships are pretty robust and it takes a pretty powerful proposition to dislodge them. A strong brand narrative can help. Well served, thank you From talking to countless general counsel over the years about their law firm relationships one striking feature is that, on the whole, clients like their current lawyers and think they do a pretty good job. In short, clients are well served by their law firms. Of course this doesn’t mean that these same clients don’t often pull their hair out about eye-watering bills and perceived lack of understanding of the pressures they face – especially corporate clients. They do, but they also tend to think that these are problems with law ...
Tesco: Where's the love?

Views: Brand New

Tesco: Where's the love?

In his new book, 'Brand New: The Shape of Brands to Come’ (coming out 7 April 2014) Wally shares his thoughts on how Tesco, a truly remarkable brand, came to be deeply unloved by so many: There are organisations, which may appear on the face of it to be much more aware of their brand, much more concerned about their reputation, are in real life much less sure-footed, much more tentative. The supermarket Tesco is a business that tries to get it right, and quite often fails. The legend of its origins is a bit like a fairy tale. Jack Cohen, a Cockney Jewish ex-World War I serviceman (Tesco is nearly 100 years old), started out with a barrow and ...
Brand rituals

Views: Ping Pong

Brand rituals

Thanksgiving, Christmas, New Year's Eve. Eid. Diwali. Hanukkah. Religion aside, they're all more or less rituals that we've inherited from our parents, or adopted during our lives. They are things that we do because they got under our skin, got embedded in our lives and now we're doing it almost instinctively. But – pardon my curiousity - how many of our rituals are influenced or dictated by brands? Well, Christmas might be one of them. After all, Santa as we know him today was partly created by Coca Cola. Then there's teeth brushing - introduced by Colgate. And how about Oreo's little trick - twist, split, dip in milk. Guinness's 125.27 seconds. It seems that we ...
Big questions from Wally Olins

Views: Brand New

Big questions from Wally Olins

What is going to happen to brands and branding? Is it all over? Does globalization mean that variety and individuality will be crushed out of existence by massive multinational corporations who will dominate world markets with their immense promotional power? Does it mean that, wherever we live, we will all end up buying and using versions of the same stuff? Will everywhere in the world become increasingly similar, like airports today? If, on the other hand, globalization is taking over and the world is becoming increasingly homogenous, how is it that nation, region and city branding have become so important? Why is every place shouting so loudly that it is the most attractive spot in the world to invest in ...
Visualising the human touch to brands is no new thing

Views: Human brands

Visualising the human touch to brands is no new thing

Betty Crocker in 50s America brought her face and name to wholesome home bake. In the 60s and 70s commercial art went through its teenage years with some shining and enduring logos: the hand-tie of Paul Rand’s UPS, the rainbow bite of the Apple in 1976. Moving into the 80s with Apple and that shudder of an acronym, DTP, design was democratised and more of us got a chance to have a go. Graphically, in the 90s, there were those awful arbitrary curves often matched with some gruesome stock photography (baton changing, hands shaking, dolphins). The early 2000s there was a glut of winsome blurs capturing the optimism of new technology, the legacy of the late 90s digital VC ...
The rise and fall of homogeneity

Views: Brand New

The rise and fall of homogeneity

In the latest in a series of extracts from his new book, 'Brand New: The Shape of Brands to Come ’(coming out 7 April 2014) Wally talks about how homogeneity impacts people and places - and how people and places are fighting back. Dnepropetrovsk is a large industrial city in Eastern Ukraine. It’s not outstanding for its wealth or its beauty or its history, or anything much else. But it has many of the same shopping malls that you will see in Dallas or Dusseldorf, or, for that matter, most of the world’s large cities. Inside these shopping malls and dotted around the smarter streets, you will find Zara, Benetton, McDonald’s and the rest of them, all looking ...
Human brands

Views: Ping Pong

Human brands

One of the things that define the way we work here at Saffron is collaboration. We always try to bounce ideas off each other and get an angle as wide as possible on whatever we’re working on – across offices and across disciplines. Many times, the most interesting thoughts come from the most spontaneous discussions (and I’m drawn to say the best ones happen when we’re all around the table at lunchtime). So we’ve decided to put these thoughts out here, up for debate. We’re calling it Ping Pong and we’re aiming to do it every month: pick an issue that’s got something to do with brands or design, stir up some reflections internally ...
A social affair

Views: Human brands

A social affair

When I say ‘human brands’ the first words that come to mind are: organic, warm, accessible, engaging, interesting, interactive, caring, empathetic, trust, good sense of humour, makes the user feel happy, loyal, good listener... I guess it's beginning to look like a list of qualities you seek in other human beings. We interact with other humans - we interact with brands - we get close to others - we get close to brands. If we think of a brand as a human, what qualities do we look for in friends, boyfriends/girlfriends, colleagues, immediate family, extended family, acquaintances, enemies? Your best friend Easy to get along with, always there for you, understands you like no-one else, never lets you down, knows when ...
Change - the only constant?

Views: Brand New

Change - the only constant?

In the latest in a series of extracts from his new book, 'Brand New: The Shape of Brands to Come’(coming out 7 April 2014) Wally talks about the role of the corporate brand in a dynamic, ever-changing world: What Does the Corporation Stand For? Montesquieu, or some other clever person, said: if you want to stay in the same place, you have to keep changing. It is perfectly possible to sustain the core idea of the brand over generations, provided that you keep adapting your product range, the way you look, the way you talk, how you sell, where you sell and the way you act, to the way the world around you is changing. And the world is ...
The legal sector needs to innovate – not discount

Views: Law Firms

The legal sector needs to innovate – not discount

There is no market as fiercely competitive as that of legal services. Worse still, the tide has turned against the elite law-firms in the wake of the economic downturn. Even as markets they serve recover, their clients' legal budgets are not rising with the tide. Being really smart is no longer a guarantee of success. Less prestigious law firms have gained a foothold in the kinds of work usually reserved for the elite firms, and clients are demanding different terms from their panel of legal advisors. In response to this new environment, the industry has taken a logical step: they reduced prices, discounted their rate cards and approached the problem as though the world of professional services was a retailer ...
10 Top tips for professional services

Views: 10 Top Tips

10 Top tips for professional services

Embarking on a branding project in a professional services firm is not for the faint hearted. Whilst many in the firm will feel passionately that ‘something is wrong’ with the current situation and advocate change, others will be much more circumspect and sceptical. In our experience, the majority of sceptics can be won over once they recognise that you aren’t proposing to spend ‘£1 million on a new logo’ but something far more fundamental; to create a powerful business development tool that will help them win more top tier clients and help the firm attract more than its fair share of the most talented recruits at all levels. Over the course of more than 20 engagements with some of ...
Becoming (more than) ‘China ready’ – Taking your destination brand to China

Views: Place branding

Becoming (more than) ‘China ready’ – Taking your destination brand to China

Every tourist authority, from New Zealand’s South Island to Paris is aware of the potential from ever-increasing numbers of Chinese tourists. Globally, China is the number one source market and the United Nations World Travel Organisation estimates that 100 million Chinese will travel internationally by 2015 Tourist authorities seem to be convinced that the thing to do is to organise 3-day workshops for tourist and business operators, who will sit in a conference centre listening to talks on cultural nuances and occasionally practicing how to greet Chinese guests. Yes, the Chinese look for destinations that have Mandarin speaking staff, that pay attention to detail in terms of things like awareness of Chinese culture, special discounts and gifts; the little ...
An American law firm in London

Views: Law firms

An American law firm in London

Even after about two decades in London no major US law firm has broken through in terms of market share and reputation. A recent survey in The Lawyer reported that many associates at UK firms knew nothing much about US firms in London and had even less interest in joining them. Perhaps they didn’t even know that their salaries were higher. Similar surveys among clients indicate the same thing; in the UK legal market place, the natives still dominate. Brand awareness and reputation are, of course, very important both for recruiting the best talent and the biggest and most valuable clients. Some US firms have done better than others. Weil Gotshal, Dechert and King & Spalding have built relatively strong ...
30 days, 30 options = 0 options

Views: Yahoo!

30 days, 30 options = 0 options

After 30 days and 30 nights, Yahoo is about to unveil its new logo. On the eve of this momentous occasion, I think it's about time for a new brand. Yahoo's tantalising teases of questionable typography are supposedly a taster for the new brand but all they've shown us is the schizophrenic face of a company in flux. Presenting 30 options to the world is tantamount to presenting none. Worse still, it belies a lack of strategic direction. If Yahoo had a strategy at its core, 30 valid options would be inconceivable to present their brand (i.e. who they are). If you consider this alongside their recent acquisition spree, Yahoo's direction has become less clear ...
Speramus meliora*
The silver lining in Detroit’s storm clouds

Views: Place branding

Speramus meliora*
The silver lining in Detroit’s storm clouds

A bit of context So the inevitable has happened – Detroit has filed for bankruptcy. After decades of constant decline, the birth town of the modern automobile has put its hands up and has formally declared itself bankrupt, admitting to a state of affairs that everyone was already more or less aware of. With more than $18 billion of debt, the city’s economy has been brought to its knees by one financial crisis after another, racial bitterness, corruption, and bad management. More than a quarter of the population had fled the city in the past 10 years, chased away by poverty and crime, heading to other places that can offer them a job and a safe home. What’s left ...
Becoming ‘digitally enabled’

Views: Top tips for International Law Firms

Becoming ‘digitally enabled’

The only certainty in the world of Big Law is that General Counsels for major companies will continue to demand more and more legal services for less money. Firms are left with 2 choices if they are to remain competitive but maintain profit per partner levels while continuing to deliver high quality work - either increase efficiency or charge less. Becoming ‘digitally enabled’ is an important part of the solution to the problem of becoming more efficient. Here are some tips about how to go about achieving this. #1 Websites should be more than a Corporate Brochure The all-important ‘Client Experience’ begins at the first touch point - this is usually a website. However the majority of law firm websites suggest that ...
Shouting louder is not going to help!

Views: Place branding

Shouting louder is not going to help!

It is a very crowded world out there with every country making lots of noise about itself. The simple truth is that no one will pay attention, much less remember what Turkey is saying, unless we are very clear about “Who we are?” and “What we stand for?” However, for the last 10 years, the Turkish Culture and Tourism Office has been spending increasing amounts of money on communication without having a clear long-term strategic idea about what Brand Turkey stands for. Every year, a new advertising company is brought in and a new message devised; but this constant reinvention betrays a complete lack of understanding of the fact that a country’s reputation is built through a sustained message ...
Intel CEO blames data-driven culture for losing iPhone to ARM

Views: Intel

Intel CEO blames data-driven culture for losing iPhone to ARM

Outgoing Intel CEO Paul Otellini recently confessed that Intel turned down the original iPhone and as a consequence lost a multi-$bn leadership position in the booming iDevice market to ARM. What's revealing to us at Saffron is Otellini's frank admission that Intel messed up because they let their IQ decision making culture dominate their own EQ marketing and business instincts. "The lesson I took away from that was, while we like to speak with data around here, so many times in my career I've ended up making decisions with my gut, and I should have followed my gut," he said. "My gut told me to say yes." (Source: guardian) This is a common challenge for all ...
Form over matter?

Views: Yahoo!

Form over matter?

'We promise not to screw it up' Those are the confident words of Marissa Mayer, the much lauded CEO of Yahoo! Inc on the announcement of the purchase of micro-blogging site Tumblr. A statement from the young Tumblr founder Mr Karp, allays fears that Tumblr's brand might be damaged by the sale to Yahoo!: 'We're not turning purple." So if the brands are being kept separate, the leadership is separate, the $1.1bn pricetag seems rather steep for something that won't visibly add something to Yahoo!'s brand or its core business. And yet it is not the first time that Mayer makes an surprising acquisition in her shake-up of the internet giant. The question then, is ...
Thriving in the squeezed middle

Views: Law firms

Thriving in the squeezed middle

Successful brand positioning for the ‘big but not biggest’ international law firms. According to Citi Group’s latest legal sector analysis, law firms can no longer rely on ‘a rising tide lifting all boats’ over the coming years. In fact they say the tide is well and truly out. This is not news to anyone experiencing the market up close, but a salutary warning nonetheless. Law firms must adapt to this new environment rather than sit tight hope that things return to ‘normal’ -because this is the ‘new normal’. Before the crisis the top 50 or so largest US firms and the top 25 in Europe all shared roughly the same brand positioning strategy: “Premium International Law Firm” and similar ...
Come on India – wake up!

Views: Place branding

Come on India – wake up!

Wally wrote an article for Kyoorius Magazine in India a little while back. It's just been published - you can read it in its entirety below: You would think, judging by the amount of time Indian businesses spend talking about branding, that they might understand something about it. If only that were true. But it seems to me, and I’ve been working in India on and off for more years than most people have lived, that for most Indian companies branding is still the logo and maybe a slogan. It absolutely amazes me that so much time and effort and so many words are spent talking about branding and so little is actually done. Where are the Indian brands ...
Greece: from up in arms to arm in arm

Views: Place branding

Greece: from up in arms to arm in arm

Greece has been at the centre of the media’s attention for the last three years. The crisis, the corruption, the new lifestyle of Greeks who have had to adapt themselves to higher levels of unemployment and poverty, have all made the headlines. The reputation of the brand Greece has been damaged. Though the perception of the nation’s image varies from country to country from bad to very bad, the change of perception is undeniable. Several nation brand rankings attest this dramatic fall in reputation of Greece in the last few years, but the question is: is the current crisis the only factor responsible for such a fall? In today’s globalised world, nations need to build and maintain ...
Notes on luxury brands

Views: Luxury

Notes on luxury brands

There is a belief that the only brands that are doing well in the current crisis are luxury brands that enjoy the extraordinary growth due to the expansion in the emerging markets, the countries that formerly did not consume luxury goods. Until a decade ago the revenues of the luxury brands from Richemont, LVMH and PPR were typically generated in Europe and the US. But since then, new markets with new money have emerged, looking for a type of luxury that makes a statement of wealth and success. The reaction of the traditional luxury customers has been to retract to a style of consumption that is more discreet and understated, buying into the brands’ craftsmanship and storytelling. Luxury has always ...
Big Law – the future global elite brands

Views: Big Law

Big Law – the future global elite brands

Transatlantic mega-mergers are challenging the existing international elite of law firm brands. The next decade will see a dramatic shakedown among the contenders to become the future global elite firms — many will succeed, more will fail. Ever more global The term global is of course a relative one when it comes to law firms. Although many have radically transformed themselves over the last decade or more from powerful national firms into substantial international brands, none can yet be said to be global in the way that say, PWC or Goldman Sachs are global. The Big 4 accountancy firms and the Bulge Bracket banks are truly global entities with strong global brands — at or near the top in every key market ...
The new reality of the property world

Views: Property

The new reality of the property world

The world’s biggest property companies have come from a similar heritage, rooted in Anglo-Saxon traditions. From their beginnings of selling at auction to selling property and land, it should come as no surprise that having built from a common heritage and pursued similar strategies for growth – primarily through merger and acquisition – they face similar challenges today. The geographic centres of the property market have shifted and multiplied; investors have sought to spread their portfolios across residential and commercial properties to ensure their returns in uncertain times, thus blurring the traditional divisions between the two; their customers are behaving increasingly like consumers; and the competition has been busily consolidating to address this new reality. Finding the right approach to dealing ...
Digital is not a channel

Views: Digital

Digital is not a channel

As companies from industry giants to professional services and educational institutions firms vie to define their digital strategy, we see companies all too frequently addressing digital as a distinct business unit. Investment firms still look at investments in technology through the lens of TMT (telecoms, media and technology), treating it as a discrete vertical in the same way as many professional services companies do, with digital teams working on specific clients and projects rather than across all their units. Others still approach it as a means of communicating through channels that are cheaper than traditional print and television advertising, treating it merely as a channel for communications. In both cases, there are more opportunities missed than seized, to harness the ...
How to create a place brand

Views: Place branding

How to create a place brand

Place branding is deeply frustrating, exasperatingly complicated and amazingly interesting. Places need brands to thrive – and those that thrive have developed very sophisticated brands whether they see it that way or not. The Lake District conjures images of Wordsworth and raw beauty to potential visitors. Canary Wharf is simply the only place to be for big players in global finance. Manchester is the coolest place to study and live outside of the capital. Strong place brands are much harder to develop than normal brands even though the actual processes are much the same. They’re harder because the people in control of the brand (the clients) are usually a very loosely associated bunch of stakeholders who have very different objectives ...
How to run a brand project in a university

Views: Education

How to run a brand project in a university

We know that embarking on a branding project in a university is not for the faint hearted. While many in the institution will feel passionately that ‘something is wrong’ with the current situation and advocate change, others will be much more circumspect and sceptical. In our experience, the majority of sceptics can be won over once they recognise that you are proposing something more fundamental – to create a powerful reputation development tool that will help the university attract more than its fair share of the most talented academics and students at all levels. Read our top tips here.
13 for 2013: Questions to transform your brand

Views: 13 for 2013

13 for 2013: Questions to transform your brand

The only constant is change, and these are the 13 questions you should ask your brand and your business this year. Every business has its particular needs, but all businesses benefit from a healthy debate about how things are done, and how they could be done. Whether it’s time to reinforce, or time to revolutionise, it’s always a good time to ask questions. Download our full report here
What about brand Spain?

Views: Place branding

What about brand Spain?

In the current economic climate, there is a lot of talk about country brands; how these influence economic decisions in Brussels, those of the Central Bank or the members of the EU, and how they can influence the rankings of default, credit, etc. At the centre of this media storm is Spain’s country brand. Revered by some, punished by others, it is taken advantage of by everyone. With so much hullaballoo, some cast doubt on whether our country brand is real, or just another puppet. The answer is yes, it is real. Saying that Spain, or any other country, region or city for that matter has no brand, is akin to saying that an individual has no identity. Spain ...
Suit up, charities!

Views: Charity

Suit up, charities!

There was a time not long ago when companies used to be the bad guys. They were encouraging consumerism, producing as much as they could, cutting costs, and neglecting the environmental and social implications of their businesses. All along, charities were the good guys: listening to people’s needs, protecting the planet, fighting the good fight. Companies and charities were totally different and anyone could say without hesitation which one is which and what they stand for. Well, it appears that is not always the case anymore. With the rise of social entrepreneurship and CSR programs on one hand, and social platforms and digital engagement on the other, the lines between businesses and charities are now slowly fading away. Increasingly ...
Wally Olins on provenance branding

Views: Place branding

Wally Olins on provenance branding

Wally Olins in conversation with Debbie Millman, in her new book ‘Brand Thinking and Other Noble Pursuits’. Q: What do you anticipate for the future of brands and branding in upcoming years? A: One of the things that seems increasingly important is brands from cultures that we didn’t take seriously a couple of years ago. I’m particularly talking about India, China and Brazil-the BRICs. Increasingly, we will see brands, or, if you like, cultural phenomena, coming from countries that previously we did not take seriously. Just as the West dominates the world politically, so it dominated the world culturally until very recently. And as the political hegemony of the West shrinks, we will see the emergence of major ...
Brand is a tribe – Wally Olins

Views: Branding

Brand is a tribe – Wally Olins

Wally Olins in conversation with Debbie Millman in her new book ‘Brand Thinking’: What is branding? Fundamentally, branding is a profound manifestation of the human condition. It is about belonging: belonging to a tribe, to a religion, to a family. Branding demonstrates that sense of belonging. It has this function for both the people who are part of the same group and also for the people who don’t belong. The roots of branding are profoundly related to the nature of the human condition. A tribe is a brand – religion is a brand. (…) Consider Native American tribes, or Aboriginals. Every tribe, and every member of tribe, distinguishes themselves from other tribes by tribal markings, by dances, by language, and by ...
The Value of Education

Views: Education

The Value of Education

The rise in tuition fees in the UK has changed the landscape of university education in this country. It has elevated the competition for students, faculty – and fees – from a national arena to an international one, but many universities have been slow to arm themselves for the race. The last decade has seen bold new buildings rise and old logos redesigned as universities have started to look afresh at how they are perceived both within the academic community and the world outside. These efforts have been admirable, bringing investment and new facilities to universities, but the change, in many cases, has only been skin deep. American universities have built powerful brands that command high value in emotional as well as ...
Jacob at Cannes – a personal report

Views: Cannes Lions

Jacob at Cannes – a personal report

I spent the last week at Cannes as a member of the Design Jury. It was a pretty intense 12 hour a day task. When I was invited I felt privileged as I knew what Cannes meant, but also somewhat sceptical as I didn’t really know who I was going to meet (shallow and frivolous advertising guys?) or what sort of work was I going to be exposed to. It’s been an amazing experience. The Design Jury, presided by Bruce Duckworth of TurnerDuckworth, brought together 21 real world-class professionals from Japan, Australia, China, Singapore, India, South Africa, France, Germany, Sweden, Spain, Portugal, the UK, the US and Brazil. Sharing, discussing and just simply talking to them all was ...
Wally on Place Branding

Views: Place branding

Wally on Place Branding

Wally spoke in Graz, recently designated a UNESCO City of Design, at the CI-Convention on Place Branding. Full video of his talk is below – thanks to Creative Industries Styria for the video, and to OchoReSotto for putting it together.
We're looking for an Account Manager in the US

News: Working here

We're looking for an Account Manager in the US

We're looking for a motivated, well organised and bright account manager to support our US operation. You'd would be in charge of managing day-to-day operations with active clients and new business opportunities, in coordination with the Miami office and the rest of Saffrons network. We are looking for a proactive , entrepreneurial spirit person that is willing to travel - with a minimum of 5 years experience in Client relationship and/or Marketing. Proficient Spanish will be highly valuable - US work permit a necessity. Drop alfredo@saffron-consultants.com a line if you're interested.

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We're looking for a New Business Director

News: Working here

We're looking for a New Business Director

Saffron is looking for an experienced New Business Director to take charge of marketing and business development activities in our London office. Number of years isn’t really what matters but probably more than 3 or 4 years experience in a new business role at a similar type of business are necessary. With ambitious growth plans we’re looking for someone enterprising and proactive who knows what to do and how to get things done in the often-frenetic environment of a global branding firm. Culture is incredibly important to us and the right candidate will need to be able to work effectively and collaboratively with strategists, designers and account managers in London and in our other global locations – setting the ...
Are you our next strategist?

News: Working here

Are you our next strategist?

We're on the look out for a brilliant Brand Strategist to join the London team. If you're a seasoned creative thinker, persuasive storyteller and natural collaborator, please drop us a line along with your CV at hello@saffron-consultants.com. Only potential candidates will be contacted but thanks in advance for getting in touch!
World's Number One!

News: Baker & McKenzie

World's Number One!

How can a law firm make $2.5 bn? Our client Baker & McKenzie has the answer – ‘be passionately global’ and have a clear proposition that aligns everything you do across the world. Today Baker & McKenzie officially became the world’s biggest law firm, posting revenues over the $2.5 bn barrier for the first time in history. We are proud to be part of their phenomenal success. We helped Baker & McKenzie define the true value of being a global law firm, with the idea of ‘fluency’ overarching everything they do globally in the way they think, work and behave. It’s their ‘fluency’ that enables the firm to navigate the complexity across practices and borders, with ease and second-to-none expertise ...
Wally Olins-Saffron Award goes to IE University graduate

News: Awards

Wally Olins-Saffron Award goes to IE University graduate

Jacob Benbunan, CEO of Saffron, today presented the first Wally Olins-Saffron Award at the IE School of Communication’s graduation ceremony in Madrid. The award, which celebrates innovation and clarity in design thinking, went to Kim Palita Wielands for the gift-giving app concept, dibsy, developed as part of her studies on the School’s Masters in Visual and Digital Media course. The Wally Olins-Saffron Award honours the legacy of our late chairman, Wally Olins, the world’s leading practitioner of branding and identity, who co-founded Saffron with Jacob Benbunan. Kim’s winning project was unanimously selected by a panel of judges that included professors from IE School of Communication and people at Saffron. It was chosen for its originality, rigorous ...
Shaping the future of global tech

News: Fujitsu

Shaping the future of global tech

Fujitsu, the world’s third largest technology company, is on a quest to redefine the future of global tech. Led by our late Chairman Wally Olins, Saffron joined Fujitsu on its journey by developing the common vision and ethos for the brand – ‘shaping tomorrow with you’ – that enables the business to lead and compete with the likes of Google and Amazon. The first strand of work – communications, is on the way with the launch of the global campaign. More to come soon
From Philadelphia to the world

News: Dechert

From Philadelphia to the world

How does one of the oldest and most prestigious Philadelphia law firms go global? Our answer for Dechert: define your distinctiveness and stay true to your core, wherever you are in the world. For the past two years we worked with the firm’s partners, lawyers and staff on developing the brand that is rooted in its personality and reflects the firm’s successes for over a century. See the result here.
Alfredo on the GM recall scandal

News: LatAm

Alfredo on the GM recall scandal

Our LatAm Director, Alfredo Fraile, was recently on NBC6 in the US discussing the fallout from the GM recall scandal, its impact on the brand, and their chances of recovery. Watch the full video here.
Spring into Polska

News: WIP

Spring into Polska

Saffron has been working with the Government of Poland since 2004 on creating first a national brand strategy and, more recently, a visual identity for Polska. The work is still being finalised (though some of you may have seen the launch video), so we'll have to keep quiet for a little while longer...but watch this space!
IE School of Communication

News: Saffron professors

IE School of Communication

The IE School of Communications in Madrid conducted an interview with two of their professors - Luz Erhardt and Miren Martinez - who, when not teaching the Masters in Visual and Digital Media, are a key part of the Saffron Madrid team. Luz and Miren spoke about life at Saffron, our people, our heritage and our philosophy as a brand consultancy equally adept in strategy as well as design.
This is not going to fax well!

News: CXI_14

This is not going to fax well!

Yesterday we were at the annual CXI_14 Corporate Design Conference held at the University of Applied Sciences in Mainz, Germany. In front of an audience of over 500 design professionals and students, we delved into the nature of branding and discussed our work for our client A1 Telekom Austria. Our Executive Creative Director, Gabor Schreier, presented along side Tanja Sourek, Marketing Communications Director at A1 Telekom Austria, describing the project, the brand concept and the challenges faced, as well as the implementation process and most importantly how we continue to keep the brand relevant through time. You can find out more about the event here.
Gold!

News: MENA Transform Awards

Gold!

We were at the inaugural MENA Transform Awards in Dubai last night and are very pleased to announce that our client the Doha Film Institute won the Gold Award in the category ‘Best visual identity from a charity/ NGO/ NFP’. It's been a real pleasure working with the DFI to create the brand, and it's wonderful to see some recognition for all the work they have done to bring it to life so well. Congratulations to everyone involved!
Brand launch: Doha Film Institute

News: DFI

Brand launch: Doha Film Institute

We are pleased to announce the launch of the new brand for the Doha Film Institute. Our work with the Doha Film Institute has been on-going for the last year; we've been working together to create a brand that gives the DFI an authentic voice in the region and abroad, one that works just as well in Doha as it does in London, New York and Mumbai. We're very excited to see it out in the wild. More about what we've been doing here.
Viva CNN Chile!

News: Saffron in Chile

Viva CNN Chile!

Jacob popped into the CNN studios while in Chile recently to talk about brands, branding, and Saffron's adventures in the region. He focused particularly on how the digital world has changed the way brands have come to be perceived, touching on how the way people engage online has affected the dynamic and balance of power between brands and their audiences. You can watch the full interview here, in which he also discusses Saffron's alliance with Procorp Chile and the XXIII Chile Marketing Congress he spoke at while in the country.
The business of branding

News: Saffron London

The business of branding

Our strategists Andra Oprisan and Akash Sampat hosted a branding masterclass at the Business Show 2014 last week. The event is the largest European business get together for entrepreneurs eager to learn the ropes on how to improve, evolve and expand their business. Andra and Akash spoke about the ideas behind winning brands, the need for differentiation and staying true to yourself to achieve success and growth.
Istanbul, The Great Festival of Creativity

News: Saffron Istanbul

Istanbul, The Great Festival of Creativity

Our Istanbul Managing Director Turgay Adiyman spoke today at the Great Festival of Creativity in Istanbul. The festival gathers together some of the most enterprising and exciting businesses and people from around the world ‘to get a deeper understanding of how creativity, from Britain and beyond, is playing a crucial role in business growth.’ Turgay joined Sir John Sorrell, Chairman of London Design Festival, and Julian Thomson, Creative Director of Jaguar, on a panel of speakers discussing how brands can project themselves in everything they do - and debating opportunities for iconic British brands. The 3-day festival is organised by the GREAT Britain campaign with support from the UK Prime Minister's Office and involves leading global businesses including the BBC ...
Saffron's Latam adventures continue in Chile

News: Saffron in Chile

Saffron's Latam adventures continue in Chile

Jacob was in Chile recently formalising our alliance with Procorp Chile, one of Chile's oldest and most respected branding consultancies. He was there also to speak at the XXIII Chile Marketing Congress where he delivered a presentation on 'The shape of brands to come', which you can see in full here. He appeared later on CNN to talk about what he was doing there and touched on how the rise of digital has changed how brands have come to be perceived. More on that here.
In conversation with the City of Angels

News: City Brand Barometer

In conversation with the City of Angels

Our City Branding Barometer, published this week by The Guardian, caused quite a media storm. With Los Angeles pipping London, Paris and New York to the top spot, our principal Ian Stephens spoke to Michelle Lanz of Take Two, Southern California Public Radio on how the City of Angels made it. And as, according to Take Two, 'any great brand has an equally great tagline', the show asks the audience: What should the tagline be for Los Angeles?' Post your suggestions and listen to the podcast here
Bring the Vibe

News: V Festival

Bring the Vibe

We are pleased to announce that our new brand for V Festival is now live. When, last April, we were presented with one of our most enjoyable, if challenging, briefs yet - creating a brand for the UK's largest music festival - we couldn't quite believe our luck. Working with our resident Saffron festival-goers, V Festival and the Virgin Media team, we created a brand that brings the VIBE of the festival to life - that intangible, almost inexpressible experience that makes V one of the hottest events of the summer. And as the sun is beginning to poke through the typical London weather, it might be time to think about booking your tickets and soaking up the VIBE in situ ...
Saffron at the Financial Times Levant

News: FT Levant

Saffron at the Financial Times Levant

Turgay Adiyaman, Managing Director of Saffron Istanbul, will speak about brands and branding in the Levant region at the Financial Times International Investment Summit held in Amman on the 8th of May. The conference brings together CEOs, Chairmen, CFOs and CMOs from global businesses operating or interested in investing in the Levant region. Turgay joins a panel of speakers including Prime Minister of Jordan and senior leaders from Orascom Development, Yahoo, EBRD and World Bank. For more information and to register here FT Levant Summit
Wally Olins
1930-2014

News: Wally Olins

Wally Olins
1930-2014

With immense sadness we announce the passing of our Chairman Wally Olins, who died on the 14th April after a short illness. Anyone who ever met Wally will remember him well and those of us who knew him well will remember him forever. A man who lived four lifetimes in one, he was insatiably curious, infectiously charming and occasionally infuriatingly impatient! A genuine pioneer, Wally was one of the leading individuals that helped carve out the business of branding – he would always say he did it ‘with colleagues’ but those of us that were lucky enough to have been his colleagues know that this is only partly true. Oddly for a man who was so defined by his prolific talent ...
Brand New Awards

News: Awards

Brand New Awards

We don't tend to enter awards very often, but when we do we like to think we have a good chance of winning them. So we're pleased to share that our work for Ipragaz Go and Oklahoma Contemporary have featured as one of the 'Best Comprehensive Identity Program' selections in Brand New Awards 2013. The competition, according to the organisers Under Consideration, ‘places as much importance on concept and execution as it does towards strategy and business decisions’. The winners’ work is judged by a panel of designers and clients, and celebrates graphic design by focusing on the work itself, the process, and the client’s involvement. More information at BNA 2013.
Brand New

News: Brand New

Brand New

In one of his last interviews, and ahead of the release of his new book ‘Brand New: The Shape of Brands to Come’ Wally Olins discussed the inspiration behind his latest work - a book that he described as being not just about branding, but for 'everyone interested in the way the world is going’. An apt description. The video is worth a watch.
We are at Transform MENA

News: Awards

We are at Transform MENA

Are you going to the Transform MENA awards in June? Saffron will join our client, Doha Film Institute, in Dubai to discuss how regional institutions, originating in the Middle East, can develop and retain their cultural identities and heritage on a global stage. Catalina Zlotea, Visual Communications Manager at the Doha Film Institute (DFI), will showcase the journey the DFI – an organisation dedicated to nurturing stories about and from Qatar and the surrounding region – took to become an established international cultural institute with its own sense of national identity. Book tickets and more information here.
The Future of Retail

News: L*unchBox

The Future of Retail

Last week Saffron strategist Andra Oprisan was in France to host L*unchBox, an innovation workshop, at École des Mines de Saint-Etienne. The not-for-profit initiative, devised in association with Brunel University, brings together Master’s Level Postgraduates and Final Year Undergraduates from different cultures and disciples – as diverse as branding and engineering – through design-led, experiential learning workshops. L*unchBox currently connects directly with Universities in the UK, France, Italy and the USA, drawing in students from around the world. It is beginning to act as a research platform for postdoctoral research within the wider education community. This year's chosen topic was "The Future of Retail" and the multi-disciplinary teams worked together to imagine and develop new concepts for retail ...
Saffron+Taylor Wessing

News: Breakfast event

Saffron+Taylor Wessing

Saffron today hosted the fourth in its series of breakfast seminars, where marketers from fifteen UK and US law firms discussed what it takes to launch and manage a successful rebranding program. Pollyanna Puddephat, Head of Marketing and Communications, at Taylor Wessing LLP shared learnings from her experience of leading the branding program that helped transform the firm into The Lawyer Law Firm of Year. She talked about the importance of visionary leadership, firm-wide innovation initiatives and offered tips on how to get 1,300 people all to speak with one voice.
Internet of Things & Personal Connected Objects

News: Innovation

Internet of Things & Personal Connected Objects

The Innovation Consultancy Nurun hosted this workshop at the BBVA Innovation Center in Madrid. Aimed at innovation executives and any other business changemakers, the session should demonstrate the vast potential of upcoming digital developments on business transformation. The digital world is already extending beyond connecting people and software. The objects around us are starting to interconnect and Nest (the intelligent thermostat recently acquired by Google), Fitbit (the data gathering bracelet) and the famous Google Glass, are a proof of this imminent reality. Will human interaction cease to matter? No, on the contrary, the more we advance in technology, the more we should study anthropology. We need to understand the impact we can have on human behavior. The highlight of this ...
Sahil at LSE

News: Saffron+LSE

Sahil at LSE

Last night senior strategist, Sahil Sachdev, and new business director, Inga Howell, joined an open innovation workshop at the London School of Economics. The initiative organised by LSE brought together academics, consulting industry professionals from the likes of Accenture, McKinsey and Bloomberg Institute, and management students to discuss a case study of a company facing challenges in repositioning itself in a global market. We had a great time discussing the options that ‘ABC Company’ had to take their brand forward, with recommendations to elevate what they do best, develop a clear brand story and invest in customer experience.
First class jury

News: Awards

First class jury

The Laus Awards 2014 took place last Friday in Barcelona. Our Executive Creative Director, Gabor Schreier, and Senior Designer, Ritxi Ostáriz, were part of the jury for the Graphic Design and Students categories respectively. Also one of our current creative collaborators, Marcos Figueiredo, was part of the jury. The three of them agree that the high quality of the work presented, specially in the Students category, is probably the main highlight of this year's Awards, which made deliberations go on for over 12 hours; It was a full on day for our jury members who came back with appreciative words about the organisation and an interesting experience full of anecdotes. The awards are organised by the Association of Graphic ...
How branding helped transform Taylor Wessing

News: Law Firm Branding Event

How branding helped transform Taylor Wessing

Guest speaker: Pollyanna Puddephat, Head of Marketing and Communications, Taylor Wessing LLP The event is by invitation only for individuals at senior level and there are a limited number of places available. Pollyanna Puddephat, Head of Marketing and Communications at Taylor Wessing LLP, will share learnings from her experience of leading the firm's branding program that helped drive the firm’s double-digit global growth. Taylor Wessing was named Law Firm of the Year at The Lawyer Awards 2013. Ian Stephens, Principal of Saffron Brand Consultants* will chair the roundtable discussion where participants will be encouraged to share their views and experiences with the group under Chatham House Rules. 20th March, 8.30am-10.00am / Threadneedles Hotel, 5 Threadneedle St., City ...
Good day at Brunel

News: Brunel

Good day at Brunel

Last Wednesday two Saffron Strategists, Andra Oprisan and Sahil Sachdev, spoke to design and branding students at Brunel University as part of a day of talks taking in product designers, semioticians, futurologists, and more. The theme of the day was, broadly and helpfully, The Future; with a nod to the history and heritage of brands and branding, Andra and Sahil touched on how understanding people and how they are changing in the 21C is fundamental to understanding how brands will evolve to match, with two major themes - authenticity and democracy - informing much of what might happen over the next several years. We very much enjoyed the day - and look forward to more visits to Brunel in the future!
Wally speaks to Management Today

News: Management Today

Wally speaks to Management Today

Saffron Chairman, Wally Olins, spoke recently to Management Today about his new book, Brand New. He discussed the inspiration behind the book, its intended audience, demand for global and local brands, and the biggest branding ‘balls-up’ of the past few years. Read the full interview here.
Saffron creates new brand for White & Case

News: New Brand for White & Case

Saffron creates new brand for White & Case

We are pleased to share our work for global law firm White & Case. In recent years the legal marketplace has adjusted to a 'new normal', driven by expansion, mergers and international growth strategies. Ambitious law firms are meeting this strategic challenge by looking to develop a more sophisticated – and focused – brand and positioning. After consulting with partners and clients around the world, White & Case and Saffron, led by our Managing Partner Ian Stephens, developed a new positioning for White & Case that stretches across the firm’s offices and markets. Part of a strategy that embraces White & Case’s truly global nature, it leverages both its traditional strength in developed markets and new strengths in emerging economies. To ensure the brand ...
Wally + DesignBoom

News: DesignBoom

Wally + DesignBoom

Wally Olins, Saffron’s Chairman, spoke to DesignBoom about branding and life in general last week. He discussed how his formative career years in India had drawn him to corporate identity, the importance of having the courage of your convictions, and the demise of individuality in the corporate branding of today. He also discussed some positive shifts in corporate branding – towards authenticity and social responsibility – and shared his views on how cities and nations can use branding to win battles for tourism and foreign investment. Read the full interview at DesignBoom.
Saffron and IE Business School consolidate their successful relationship

News: IE Business School

Saffron and IE Business School consolidate their successful relationship

For the second year running, we're teaching at the IE Business School in Madrid. Luz and Miren will teach Branding & Corporate Identity as part of the Master in Visual & Digital Media at IE's School of Communication; Cristina and Jacob will teach Space as Brand for the Master in Work Space Design course at IE's School of Architecture and Design. We very much enjoyed teach the Branding module last year, so long may our adventures in the academic world continue!
Naming Places

News: Kyoorius Magazine

Naming Places

Wally Olins talks Bengaluru, Mumbai and Chennai to Kyoorius this month. A few months ago I was sitting in a taxi going to Chhatrapati Shivaji International Airport in Mumbai and I started chatting with the driver. He said he was always going backwards and forwards to the airport. Recently two ladies from the United States, who were on a world trip, sat in his car. They were very worried as they went from the airport to the town, because they were frightened they’d got off at the wrong place. They kept on saying, he said, “But we wanted to go to Bombay — what is this Mumsomething?” He had to reassure them that Bombay and Mumbai are the same place ...
Saffron at the Laus Awards

News: Awards

Saffron at the Laus Awards

Our Executive Creative Director, Gabor Schreier, and Senior Designer, Ritxi Ostáriz, have been invited to judge at this year’s Laus Awards. Gabor will be part of the Graphic Design category jury while Ritxi will assess the Students. The awards are organised by the Association of Graphic Designers and Art Directors of the FAD; a private, independent, not-for-profit association that aims to promote graphic design and visual communication – culturally and economically – in Spain. The Laus Awards represent this ambition, and serve as a thermometer for design and communication in the country. More here.
Taking Turkey to the world

News: TIM

Taking Turkey to the world

We've been working closely with the Turkish Exporter's Assembly (TIM) since 2012 to develop a brand that will help improve perceptions of Turkey abroad. The focus has been at enabling Turkey to fulfil its export potential. In a recent interview in Dünya, one of Turkey's leading newspaper, TIM Chairman Mehmet Büyükekşi said: In 2012 we started a project to improve perceptions of Turkey and fulfilt Turkey's potential by working on a logo, concept and slogan. We decided to work with London based consultancy Saffron Brand Consultants. At the very start of the project, we interviewed 140 top level people one-to-one. We then organised ‘Turkey Brand - Target 2023’ workshops, one in Sapanca in April 2013 and one ...
Saffron Dubai - In the Boardroom

News: Saffron Dubai

Saffron Dubai - In the Boardroom

We are excited to share a new initiative from our UAE partner, Madison Advertising – who followed a new creative approach for branded content by creating the first business web series in the ME based on advocacy. The show aims to highlight the valuesof business organisations while linking them to brands. Jaguar MENA is sponsoring the first season which will feature advocates in the backseat of the Jaguar XJ. Season 1, a 15-part web series features conversations with renowned Emirati presenter Omar Butti; well-known Emirati animation director and the Chairman of Lammtara Art Production Mohammed Saeed Harib, ; CEO of Mawarid, Mohamed Ali Mussabbeh Al Nuaimi; Saudi fashion blogger, Alanoud Al Badr; CEO of the Arab Strategy Forum (ASF) Dr. Sulaiman Al ...
The Art of Architecture

News: New work

The Art of Architecture

We are delighted to reveal our new brand for Christie’s International Real Estate which is launching this year. We worked with Christie’s International Real Estate to develop a brand strategy that would reestablish its profile as the world’s foremost international luxury real estate company. The new brand, based on the idea of ‘The Art of Architecture’, is evolved from the company's unique position at the intersection of the world’s most coveted art auction house and an unparalleled real estate portfolio. We bring to bear the connoisseurship, language and style of the auction house to the property firm in a way that only Christie’s can deliver.' To find out more click here.
Vueling, Best airline in Europe

News: Vueling

Vueling, Best airline in Europe

We’re happy to announce that one of our longest standing clients, Vueling, has been named the Best Airline in Europe at the 2013 CAPA Aviation Awards for Excellence. The CAPA – a leading market research company in the aviation sector – recognised Vueling for its consistently satisfied customer base, strategic leadership, and market-leading innovation. We're happy to have played a part in their success - long may it continue! Read more here.
Jacob in Fortune India

News: Fortune India

Jacob in Fortune India

Jacob Benbunan, Saffron’s CEO, recently shared his views on how Indian corporations see branding. In the six years since Saffron worked with its first Indian client - Apollo Tyres - progress has been slower than anticipated. Here’s what Jacob told Fortune India.
Kacper Hamilton

News: Coco London

Kacper Hamilton

Product designer Kacper Hamilton came into our studio in London to talk about what makes him tick. Recognising his inspirations such as the theatre of his religious upbringing, traditional schooling at the idiosyncratic Christ's Hospital to a world where Google might provide the creative leap, he shared with us his love of stories and making products that tell these tales in new ways. For example, the port glasses from 'Bishop of Norwich' insist on being constantly passed around, they can't be put down except into their heavy brass holders. The inspiration was the 19th century signatory who was notorious for dropping off at the dinner table. And our favourite piece? Probably the wine glass from his Seven Deadly ...
Creative Industries HVO Taskforce

News: British Design

Creative Industries HVO Taskforce

We are excited to announce our involvement with the Creative Industries HVO Taskforce - launched by Business Secretary Vince Cable last week. The initiative has been established to help creative agencies capitalise on the growing appetite for British design abroad. It offers innovative firms the opportunity to extend overseas trade and attract new investment. We are in good company; the Taskforce includes the likes of Zaha Hadid Architects, The British Museum, AKQA and the V&A. With such demand for British creative expertise globally there may be new Saffron offices opening around the world soon.
Ajyal launches in Doha

News: Doha Film Institute

Ajyal launches in Doha

Today is the launch of the inaugural Ajyal Youth Film Festival in Qatar, a new festival from the Doha Film Institute that is the first of its kind to inspire a younger generation of film-goers through cinema. Saffron is working closely with the Doha Film Institute on developing the strategy and creative expression for the Ajyal festival as part of a wider project for the Institute.The Ajyal brand is about inviting participation and dialogue from younger audiences - the creative concept of "painting with light" was developed with them in mind. The brand identity works like a kaleidoscope, celebrating the constant change of light and mirroring the dialogue that cinema sparks; it evokes the coming together of people around storytelling ...
Fresh energy to the Management Team

News: Changes at Saffron

Fresh energy to the Management Team

We’re pleased to announce three significant changes at Saffron – Emma Booty, Creative Director in London and Luz Erhardt, Head of Clients Services at Saffron, will become part of our Executive Team; Ben Knapp will become Head of Strategy; Gabor Schreier has been appointed to the board. In addition to bringing new points of view and fresh energy to the Exec, Emma will bring an additional dose of creativity allied with her global experience and aptitude for fresh, beautifully executed ideas. Luz will bring her unique brand of diligence and attention to best practice and new business opportunities. As Head of Strategy Ben’s current responsibilities will be extended to spearheading the development of new product offerings and extending Saffron ...
Brand evolution - change or die

News: World Trademark Review

Brand evolution - change or die

Sahil Sachdev and Nick Sims were featured in The World Trademark Review’s December/January issue. They discussed the evolution of brand in recent years and its implications for the world of branding, and touched on how brands need to change to stay relevant. Final takeaway? The more things change, the more they stay the same; the need for brand owners to stand for something unique and authentic, to have a good story to tell, is as strong as ever - even if the manifestations of their brand might be changing beyond recognition. More at www.worldtrademarkreview.com
Saffron lands in Bogotá

News: Latin America

Saffron lands in Bogotá

Our growing presence in Latin American grew again today with the announcement of our partnership with Aluzian, Colombia's leading brand consultancy. Aluzian is well known in Colombia having worked on several major LatAm brands including Juan Valdez, Bancoldex, Cemex and Corona. We're looking forward to adding to that list together.
Saffron speaks in Lima

News: Future of Branding

Saffron speaks in Lima

Today, 14th November, Saffron’s Chairman, Wally Olins, and Designer, Ritxi Ostariz, will both speak at a Branding and Brand Design Seminar held at the Universidad Peruana de Ciencias Aplicadas (UPC) Business School in Lima, Peru. The seminar will revolve around the topic of ‘creating brands to believe in’, predominantly looking at three key areas: how to build relevant brands, how to create a genuine brand experience and what’s ahead in branding. Wally will discuss The Future of Branding, while Ritxi will talk about the Saffron approach – the importance of combining the clarity of rigorous thinking and the courage of bold ideas – to transform brands and businesses. Guillermo Quiroga, Director of EPC at UPC, will open the seminar. Followed ...
Saffron speaks at Garanti Bank’s conference

News: Place branding

Saffron speaks at Garanti Bank’s conference

Isabela Chick, Senior Strategist at Saffron, spoke about the importance of place branding at Garanti Bank's conference in Eskişehir. The conference, part of the Anatolian chats series, focused on the future of the city, exploring how place branding, urban planning and even the aviation industry could help stimulate the next phase of growth in this dynamic city. This was put into the macro-economic context of the city and of Turkey as a whole. Isabela spoke about the commercial imperative of developing a strong place brand in a globalised economy and the importance of finding a point of difference, to gain a competitive advantage in a global market. She discussed the assets that Eskişehir could leverage, and the importance of ...
Wally in conversation with Poland Today

News: Branding Polska

Wally in conversation with Poland Today

Wally Olins, Saffron’s Chairman, spoke to Poland Today’s publisher Richard Stephens on Branding Polska. Here are some extracts from the interview: Q: ‘If you were completely in charge of branding Poland, with unchallenged executive powers, what would be your campaign? What would you emphasise? Wally: ‘First of all forget the word campaign. We’re talking about changes in perception over a period of 10, 15 or 20 years. If you look at any country, and Poland is no exception, there are thousands of ways that various bits of Poland make an impact on various bits of Poland make an impact on various different audiences over time, whether in terms of culture, sports, food, film, manufactured products, tourism, academia ...
Saffron + Agencias de España

News: London Tour

Saffron + Agencias de España

Last week we hosted a group of senior advertising executives from the Spanish Agencies Association, Agencias de España. Led by our very own Ritxi Ostáriz, Spain's brightest advertising minds were on a three-day Communications Tour, visiting London's top agencies. They stopped by our studio to talk to Wally Olins and hear his thoughts on what it takes to create powerful brands and what will shape the world of branding in the future.
Ian speaks at Acritas

News: Acritas

Ian speaks at Acritas

Ian Stephens, Saffron’s Managing Partner, spoke at the Acritas Sharplegal 2013 Global Elite Brand Index launch. The event, held at DLA Piper's London offices, attracted senior marketers and managing partners from London's top law firms. Ian talked about harnessing the power of the Firm's brand and how the next decade will see a dramatic shakedown among the existing international elite law firm brands as they seek to become the future global elite.
Law branding breakfast

News: Law Firm Branding

Law branding breakfast

Saffron today hosted the third in its series of breakfast seminars, where marketers from fifteen American law firms discussed what it takes to succeed in London. Beth Huffman, Director of Media Relations and Communications at Dechert LLP, shared what she had learned from leading the firm's drive to build its reputation in London.
Tech is about people, not so much about machines

News: Coco Madrid

Tech is about people, not so much about machines

We had the latest in our series of Coco Madrid talks recently. Our guest speaker was Pablo Dachefsky, Creative Director at Nurun. He spoke about how technology can transcend computers so that it becomes inherently more human than machine related. He presented a few of his thoughts on how we might solve health care inefficiencies, using it as a lens to show how digital solutions can be integrated into life and living to make things easier and more efficient, and move beyond the realm of connection and entertainment alone. It was evident that Pablo's passion in life was to to reinterpret the world in order to to create all sorts of digital “things” that can not only help brands ...
Wally + CNBC

News: Made in India

Wally + CNBC

Wally spoke to CNBC Storyboard about nation branding and the power of the ‘Made in India’ brand. He discussed the - in his view - bewildering lack of confidence amongst Indian companies when taking the global stage. With so much global interest in India and its cultural heritage, one would have thought there would be a number of Indian brands out there celebrating rather than hiding their provenance. The opposite is, in fact, the case. So Wally shared a few ideas on how the Indian private sector can develop commercial opportunities around the Indian-'ness' of their products and services, building on the unrivalled global reputation of Indian food, health and wellness, and, increasingly, tourism and technology. See the full interview here.
Jacob meets Torquemada

News: IE School of Architecture and Design

Jacob meets Torquemada

Jacob and Cristina took part yesterday in a workshop in Segovia, Spain organised by the IE School of Architecture and Design. IE's campus in Segovia is built around a XV century church and convent that were commissioned by King Ferdinand and Queen Isabella, and the legend goes that the Spanish Inquisition was for some time "headquartered" there! Ironies of life, Mr Torquemada's office was only steps away from where Jacob and Cristina spoke... The future architects there picked over advice from Jacob in a lecture that discussed how they could, and perhaps should, communicate what they do and its impact on businesses and society at large. This lecture follows on Saffron’s collaboration with IE; this year Saffron ...
How to position an American law firm in London’s intensely competitive market

News: Law Firm Branding Event

How to position an American law firm in London’s intensely competitive market

Guest speaker: Beth Huffman, Director of Media Relations and Communications, Dechert LLP The event is by invitation only for individuals at senior marketing level and there are a limited number of places available. Beth Huffman, Director of Media Relations and Communications at Dechert LLP, will share learnings from her experience of leading the firm's drive to build its reputation in London. As reported by The Lawyer, the firm's London office enjoyed 44% growth last year. Ian Stephens, Principal of Saffron Brand Consultants, will chair the roundtable discussion where participants will be encouraged to share their views and experiences with the group under Chatham House Rules. 10th October, 8.30am-10.00am. Threadneedles Hotel, 5 Threadneedle St., City of London ...
Going once, twice, three times, sold to Apollo!

News: Evo

Going once, twice, three times, sold to Apollo!

About 18 months ago, right in the middle of Spain’s financial crisis, Saffron was appointed to create a new banking brand from scratch: Evo. Now, the American private equity firm Apollo is to acquire Evo bank from Nova Caixa Galicia’s for 60 million Euros - the first foreign deal in the Spanish financial sector since its bailout. A coherent banking brand when most others are rambling? Sure Saffron's task was to form, in record time, a new cohesive brand for what was at the time merely a division without a personality of its own. A real challenge in Spain’s banking sector. What happens when you are trying to build something in the middle of an earthquake and ...
Ian to speak at Acritas Law Firm Brand Index Launch

News: Global Elite Law Firms

Ian to speak at Acritas Law Firm Brand Index Launch

Ian Stephens, Saffron’s Managing Partner, will be a guest speaker at the Acritas Global Elite Law Firm Brand Index 2013 launch in October. Acritas, the leading legal market research specialist and a long-standing partner of Saffron’s, will reveal new rankings of the world’s most powerful law firm brands as perceived by influential clients from around the world. Ian will explore the role of the firm’s brand in enhancing reputation and achieving strategic objectives. More information on the Acritas website.
Jacob On Peruvian TV Mundo Empresarial

News: Mundo Empresarial

Jacob On Peruvian TV Mundo Empresarial

While in Peru recently Jacob was interviewed on Mundo Empresarial, a well-known show in Peru focusing on entrepreneurs and business news. He discussed differing views on what a brand is and Saffron’s IQ/EQ approach; he also spoke at length on Saffron’s partnership with Infinito and the synergies that result when two companies sharing the same view of brands and branding come together. More in the video.
Bringing the Vibe

News: V Festival 2013

Bringing the Vibe

Some of the Saffron team made a detour to V Festival this past weekend. It wasn't all fun and games - we're working with V on their new brand and most of the weekend was spent on a photoshoot with Olly Burn capturing the Vibe. Watch this space for more on that soon. A little fun was had along the way, however. Unfortunately, what happens at V stays at V so details are limited... PS: Quote of the weekend goes to our Parisian intern Remy after hanging out backstage in front of 30,000 festival-goers: ' Guys, I think I like my internship! ' Happy to hear it, Remy!
Saffron, meet Michael

News: Coco London

Saffron, meet Michael

Michael Wolff visited Saffron last week for a chat over lunch covering everything from fracking to creativity, getting old to selling moments of inspiration. It was, in itself, inspirational. Wally's reaction? 'Michael, you're as brilliant as you've ever been'. What a team they must have made. Michael, we're already looking forward to the next one!
Sahil on 'Collaborating with the Crowd'

News: Designer Breakfasts

Sahil on 'Collaborating with the Crowd'

Our Senior Strategist Sahil Sachdev was recently a panel member at Designer Breakfasts speaking about collaborating with the crowd; topics covered include the rise of Big Data and the impact this has on branding projects as well as clients varied understanding both of the crowd and the means of collaborating with them. More in the video below - the sound's a bit iffy so turn the volume up if it catches your interest!
Bronze at the Laus Awards

News: Awards

Bronze at the Laus Awards

We’re happy to announce that Evo, the Spanish banking brand created by Saffron for NCG Banco in 2012, has won Bronze at the Laus Awards in the Graphic Design/ Corporate Identity category. This is the second time we've been lucky enough to win a Laus, having previously been awarded Gold for Vueling's name back in 2005. The Laus Awards, organized by the Spanish Association of Graphic Designers and Art Directors of the FAD awards work based on its conceptual and formal quality, functionality, excellence and wider contribution. The award is shared with China, the advertising and implementation agency that worked with Saffron on this project. More here.
Gabor on NDTV

News: NDTV

Gabor on NDTV

Our Executive Creative Director Gabor Schreier appeared on India's NDTV as part of a discussion on the science of design with 2 other jury members from the Kyoorius Design Awards in association with D&AD and IAA's India Chapter. They discuss the intensity, variety and quality of current Indian design, how it stands up internationally, the difficulties of moving beyond the strict rules of design science, India as a design outsourcing hub and much more…. You can watch Gabor on NDTV's website (the discussion begins 9 minutes in).
Two of Saffron’s worlds collide at the European Beach Volleyball Championships

News: Sport

Two of Saffron’s worlds collide at the European Beach Volleyball Championships

Two of Saffron’s worlds collided at the European Beach Volleyball Championships when the Spanish women’s team came second and the men’s team won the tournament in a stadium resplendent with the identity we created for A1, who were main sponsors of the hugely popular event held in Klagenfurt, Austria. Well done to the Spaniards – they couldn’t have picked better surroundings!
Awarding design in India

News: Awards

Awarding design in India

Gabor Schreier, our Executive Creative Director has formed part of the international jury to judge the very first Indian design award launched by Kyoorius in collaboration with D&AD and IAA India Chapter. The judges, under the supervision of D&AD’s Donal Keenan and Jury Foreman Simon Sankarayya came together in Delhi last week to review, discuss and elect the best of the best to present them with the Grey Elephant, Blue Elephant and the Red Elephant in 9 different categories that range from identity to digital. Since each entry is unique and is a reflection of local culture and nuances, Kyoorius, D&AD and IAA India Chapter worked closely on defining a clear process and understanding of India ...
Welcome Saffron Lima

News: LATAM

Welcome Saffron Lima

Saffron yesterday made public its partnership with Lima based brand agency Infinito, consolidating its expansion into the Latin American market. Infinito is Peru’s most international award-winning brand agency, having worked on successful projects for major Latin American brands such as Alicorp, Tai-Loy and Qroma. Saffron and Infinito are already engaged in joint projects that will launch later this year. Saffron will continue to consolidate its presence in this market with the opening of a new office in Miami that will serve as a key hub for Latin American operations. The office will be lead by recently appointed LatAm Director Alfredo Fraile. Watch this space for more…
Jacob in Lima

News: LATAM

Jacob in Lima

Jacob Benbunan, Saffron’s CEO, was a guest speaker at Camp 2013 in Lima this week. The marketing congress, run by the executive education group Seminarium and Universidad Peruana de Ciencias Aplicadas, hosted leading marketing practitioners and academics from Spain and Latin America. Jacob spoke on the importance for business leaders of looking ‘beyond the logo’ and discussed the importance of perspective, audacity and authenticity in driving growth in today's hyper-competitive business environment. Stay tuned for more LatAm news soon.
Debate by design

News: Heaven or Hell?

Debate by design

A design debate in our studio last night where we each brought an example worthy of our vitriol and, the counter point, our adoration to the table. The sublime were mostly simple in their intent, thoughtful and understated - from notebooks with soft grey tone with fine white rules, the languid lines of Sahil's bike, and an easy pop of the cork with the ultimate corkscrew. Rage was ignited by the criminally over-designed or simply not seizing the gauntlet of modern technology - over-lycra-ed commuters, selfish cup cakes, silly jackets that turn into sillier tents or the flimsy prongs for US plug sockets to name a few.
Enrique Radigales

News: Coco Madrid

Enrique Radigales

Today we hosted a new Coco event, the third in a series of creative meetings in Madrid that bring together established and emerging artists and designers in Spain. We invited Enrique Radigales, an amazing visual artist, to give us insight into how technology informs relationships and the manner in which this inspires his art. Enrique discussed the limits and opportunities of the analogue and digital world and how the relationship between time and technology impacts creativity. Read more at his website.
Two Saffron clients crowned law firms of the year

News: Award winners

Two Saffron clients crowned law firms of the year

We’re delighted to report that Taylor Wessing and White & Case, both Saffron clients, have been chosen as law firms of the year by The Lawyer magazine. Taylor Wessing was recognised by the judges not only for its top tier legal advice but also for its highly innovative approach. “Statistics of a 31 per cent increase in PEP in 2012 and a 71 per cent pitch hit rate are staggering. 2012 was a truly outstanding year for the firm.” At the same event White & Case picked up the International Firm of the Year award thanks to a similarly impressive performance recently and in particular a standout year in 2012. “White & Case have global scale and, it would appear, a truly ...
V Festival kicks off at Saffron

News: New work

V Festival kicks off at Saffron

As the UK festival season kicks off and is welcomed by typically inclement British weather, we're excited to announce that we're working with V Festival - one of the country's biggest - to ensure good vibes no matter the forecast. Watch this space for more soon.
How to effectively engage lawyers and staff in firm's brand

News: Law firm CMO event

How to effectively engage lawyers and staff in firm's brand

Guest speaker: Mikki Mahan Global Head of Communications, White & Case LLP The event is by invitation only for individuals at CMO or head of department level and there are a limited number of places available. Mikki Mahan, Global Head of Communications at White & Case LLP, will share learning from her experience of conducting a firm-wide branding initiative, which was recently implemented across all global offices and practices following a leadership review process. Ian Stephens, Principal of Saffron Brand Consultants will chair the roundtable discussion where participants will be encouraged to share their views and experiences with the group under Chatham House Rules. The event is free to attend and will begin at 8:30am and finish at 10:00am so ...
Many ideas, one A

News: A1 Telekom Austria

Many ideas, one A

As Austria's largest ICT company, A1 provides IT services to leading corporations with global reach. Like for its residential and SME customers, A1 aims to adapt to the needs of its largest customers - to effectively become a reflection of that particular company's needs. This degree of service lies at the heart of A1's brand and is expressed in Saffron's German Sponsorship Award-winning brand strategy and the dynamic visual system that lies at the heart of A1’s identity. Recently, Saffron and A1's advertising partners created the latest A1 corporate business campaign. Here, the ever-changing A1 logo takes on the shape of some of Austria's most well-known companies. The stories of iconic companies such as ...
Bruno Maag + Saffron

News: Coco London

Bruno Maag + Saffron

We hosted the infamous Bruno Maag – from Dalton Maag – as a lunchtime guest at Saffron. The self-named Helvetica Killer, Bruno is a passionate speaker who encouraged us to throw on our lurid, silky, typo-nerd anoraks, pulled out from the closet, for a joust in the boxing ring with bloody words set in bloody type.  We heard inspiring stories, from Bruno’s early days as an apprentice typesetter to his recent work in China where he crafted over 27,500 type characters for a major global brand. www.daltonmaag.com
Made in Turkey

News: Place branding

Made in Turkey

We are excited to share that our work for the Turkish Exports’ Association (TIM) got a mention in the Haberturk, a Turkish leading daily, last Saturday. TIM recently appointed Saffron to help define what ‘Made in Turkey’ stands for and to create a strategy to promote Turkish products and international trade.  We worked with the Ministry of Economy and over 70 of Turkey’s most prominent business leaders, including the CEOs of Turkish Airlines, Do & Co, Ulker, Arcelik and many others, to co-create a proposition for the country brand. TIM Chairman, Mehmet Büyükeksi said ‘This is the first opportunity to create Brand Turkey from scratch, reinforce Turkey’s perception internationally and build a positive image worldwide’.
Probably The Best Brand Agency

News: Awards

Probably The Best Brand Agency

Brandemia has named Saffron The Best brand agency in Spain and Latin America in 2012. The awards, led by Brandemia and the Spanish Association of Branding Agencies (Aebrand), recognises the best work of professionals and agencies in the Spanish-speaking world. Our recent work for MTel, Coinc, Evo and Volotea got a special mention. Full report on www.brandemia.org
Sahil on the BBC

News: BBC

Sahil on the BBC

Our Senior Strategist Sahil Sachdev was on BBC World News recently, discussing the impact of some negative news stories coming out of Brazil on the nation’s brand. With the World Cup 2014 and Rio 2016 just around the corner, and with international attention focused on Brazil more than at any time in its history, how can the country manage its reputation when long standing issues such as police violence continue to make the headlines?
Saffron at ESADE

News: Education

Saffron at ESADE

Jacob Benbunan, Saffron’s CEO, recently spoke at ESADE Business School. The talk was part of a series of presentations by Agencias de España Executive Committee aimed to help SME businesses develop strong brands. Jacob discussed how brand can become a key commercial asset for small enterprises and shared his experience working with Saffron’s client Phibo, a leading SME with global reach.
Saffron at ESIC

News: Education

Saffron at ESIC

Jacob Benbunan, Saffron’s CEO, was speaking at ESIC Business and Marketing School in Madrid on Friday,15th March. Jacob discussed how Spain nation’s brand is a key commercial asset for the country and, beyond that, for Spanish headquartered companies – big and small – that operate internationally. More information here.
Mondragón: The Driver of Change

News: Mondragón

Mondragón: The Driver of Change

Mondragon Corporation, Saffron client, has won this year’s Boldness in Business Award from the Financial Times. The company won the Drivers of Change category for being a ‘role model for contemporary capitalism’. Mondragon is one of Spain’s largest companies and operates a co-cooperative model of more than 250 companies across finance, retail and manufacturing. According to the FT, ‘ Co-operatives and conglomerates are often regarded as dinosaur concepts. But in Mondragon, the conglomerate structure seems to have added security and diversification, as intended, and the co-operative model has not obstructed the company from behaving boldly. There is a lesson for others in this’. Read the full article at here.
Bryan Adams Exhibition marks the brand launch

News: Bryan Adams

Bryan Adams Exhibition marks the brand launch

Oklahoma Contemporary marked the launch of its new brand with an exhibition by Bryan Adams, musician turned professional photographer, featuring select images from his recently released book, Exposed. In an indication of how the new brand – based around the idea of Creative Connections – has been taken to heart, Mary Ann Prior, Executive Director of Oklahomas Contemporary, said of the exhibition: “It’s my aim to form connections – between art and the individual, between viewing and learning, between the easily understandable and the unfamiliar – and Exposed does it on all levels.” You can find more information on Oklahoma Contemporary’s new website.
Jacob speaks to Campaign India

News: Campaign India

Jacob speaks to Campaign India

Jacob Benbunan, Saffron’s CEO, features today in Campaign India discussing Saffron’s hub in Mumbai and what it’s like doing business in India. Jacob talked about recent work with Jindal Steel, touches on Saffron’s heritage in India working for Apollo Tyres and West Bengal, and reflects on how the value of strategic advice, beyond design, has started to gain momentum in India in the recent years. The full interview was published in a printed version of www.campaignindia.in
London’s emerging neighbourhoods

News: London

London’s emerging neighbourhoods

Ian Stephens spoke recently at the London School of Economics about the challenges faced in a place branding project, drawing on Saffron’s experience in developing place brands for countries like Poland and West Bengal, cities like London and emerging neighbourhoods like Nine Elms. The issue is simple – places needs brands to thrive (whether they see it that way or not), but strong place brands are much harder to develop than normal brands even though the processes are much the same. They’re harder because the people in control of the brand (the clients) are usually a very loosely associated group of stakeholders who have very different objectives and very different perspectives on what they think the brand should be ...
Brand is You — Event in Istanbul

News: Brand Is You

Brand is You — Event in Istanbul

What are the brands of Turkey’s future? The third edition of the Brand is You conference, organised by Saffron Brand consultants will be held in Istanbul on the 17th of January. We have brought together more than one hundred leaders – CEOs, opinion formers and brand experts – from a spectrum of different industries to share their experiences and insights. We will explore the changing world of branding in Turkey through a series of workshops, panel discussions and speaker presentations, and we will discuss how Turkish brands can become leading global brands. The speakers include Haluk Okutur, Chairman of  Simit Sarayı , Şahap Aktaş Chairman of  Aktaş Holding,  Hamdi Altunalan, President of Seranit, Serdar İnan, Chairman of  İnanlar İnşaat, as well as ...
Ian talks on IBM in Contagious

News: IBM

Ian talks on IBM in Contagious

IBM = IQ + EQ EQ (emotional intelligence) is the secret of IBM’s recent brand success. Successful branding is quite straightforward: find a brand idea with the right mix of rational and emotional messages, (IQ & EQ) and build it into absolutely everything you say and do in the marketplace. Well, it’s easy in theory but doggedly difficult in practice, because almost all organisations have such an IQ-biased business culture, that they find it extremely hard to embrace the EQ part. IBM’s Smarter Planet brand concept has both, whereas the brand strategies of close competitors like Accenture and Oracle are more or less ‘pure IQ’ driven and consequently fail to engage their audiences nearly as well.  Read full IBM case ...
Baker & McKenzie — Most Powerful Brand

News: Baker & McKenzie

Baker & McKenzie — Most Powerful Brand

Baker & McKenzie, our client, has been named The Most Powerful Law Firm Brand in the World for the 5th year running. The research, carried out by Acritas, surveyed 1,000 in-house counsels of companies with at least $ 1billion revenue. Baker & McKenzie scored the highest in the survey, which ranked firms by four factors – awareness, favourability, multijurisdictional litigation and multijurisdictional capabilities, and the firm’s score was nearly double that of a second-place firm. Read more on the Acritas website.
Coco at Saffron

News: Coco

Coco at Saffron

Saffron is launching Coco, a series of creative meetings held monthly in Madrid to bring together established and emerging artists and designers in Spain. The presentations and workshops will give us insight into what inspires our guests and how modern environment shapes their thinking and approach to art and design. We will explore collaboration in a variety of disciplines – from architecture, conceptual art and moving image to food, music and fashion. A presentation by Luis Úrculo, an artist renowned for exploring ‘small and indefinite architecture in an opened format’, is the first in series. See Luis work here.
Breakfast event with the ICR

News: ICR

Breakfast event with the ICR

Saffron, together with the Institute of Cancer Research, today hosted the first in its series of breakfast events in London. Twenty fundraisers, brand teams and marketing people from the UK’s leading charities discussed new initiatives to raise their profile, encourage fundraising and attract top talent. Lara Jukes, Director of Development from the Institute of Cancer Research, a recent Saffron client, shared her experience of how the ICR are using their brand to continue making discoveries that defeat cancer.
Gabor at Design Thinkers

News: Design Thinkers

Gabor at Design Thinkers

Our Creative Director Gabor Schreier has been invited as a lead speaker at the upcoming conference Design Thinkers 2012, taking place in Toronto this weekend. Other speakers will be Stefan Sagmeister, Tom Eslinger of Saatchi and Saatchi and David Butler, VP of Innovation at Coca-Cola.” Read more on here.
Jacob Benbunan + Leading brands of Spain

News: Place branding

Jacob Benbunan + Leading brands of Spain

The Leading Brands of Spain Forum – an initiative of a group of leading Spanish companies formed to promote and develop their national brands – has invited Jacob Benbunan to be a part of this year’s jury. Since 2005, the Forum has been promoting the awareness and recognition of Honorary Brand Ambassadors of Spain. This formal recognition is granted to outstanding individuals and companies who have significantly contributed to the improved reputation of Spain on a global scale. The selection process starts by asking a number of representative companies, institutions, media outlets, ambassadors and commercial counsellors – both inside and outside the country – to nominate their leading brand. The jury will announce award-winners on the 16th of October.
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