News: Place branding
A brand for Turkey
Over the last two years, we've been working on a brand for Turkey. The central question guiding our work together has been what "Made In Turkey" means in a global context. How is it different or better than "Made In China" or "Made In Germany"? What competitive advantage can Turkey claim for itself as it competes with these nations? And how can a stronger national brand help an emerging country forge lasting international relationships?
On Sunday, our work, seeking to answer those questions, was revealed in Istanbul by President Erdoğan, Minister of Economic Affairs Nihat Zeybekci, Minister of Culture and Tourism Ömer Çelik, and Chairman of the Turkish Exporters Assembly, Mehmet Büyükekşi.
Erdoğan, speaking of the need for a ...
News: Working here
We're looking for an Account Manager in the US
We're looking for a motivated, well organised and bright account manager to support our US operation.
You'd would be in charge of managing day-to-day operations with active clients and new business opportunities, in coordination with the Miami office and the rest of Saffrons network.
We are looking for a proactive , entrepreneurial spirit person that is willing to travel - with a minimum of 5 years experience in Client relationship and/or Marketing.
Proficient Spanish will be highly valuable - US work permit a necessity.
Drop firstname.lastname@example.org a line if you're interested.
News: Working here
We're looking for a New Business Director
Saffron is looking for an experienced New Business Director to take charge of marketing and business development activities in our London office. Number of years isn’t really what matters but probably more than 3 or 4 years experience in a new business role at a similar type of business are necessary.
With ambitious growth plans we’re looking for someone enterprising and proactive who knows what to do and how to get things done in the often-frenetic environment of a global branding firm.
Culture is incredibly important to us and the right candidate will need to be able to work effectively and collaboratively with strategists, designers and account managers in London and in our other global locations – setting the ...
News: Working here
Are you our next strategist?
We're on the look out for a brilliant Brand Strategist to join the London team.
If you're a seasoned creative thinker, persuasive storyteller and natural collaborator, please drop us a line along with your CV at email@example.com. Only potential candidates will be contacted but thanks in advance for getting in touch!
News: Heading East
Jacob at Internet and Mobile World 2014
On 8-9 October our CEO Jacob Benbunan will be in Bucharest, participating as a keynote speaker at Internet and Mobile World, one largest events in Eastern Europe dedicated to the digital world.
Jacob will talk about the deep impact that the digital revolution has had on both brands and consumers and about the future of brands and branding in the digital era. Drawing insight from Saffron's latest research and client work, he will share his views on the opportunities traditional brands have faced with the disruption of the new technologies.
Check out the IMW website for more information.
News: Baker & McKenzie
World's Number One!
How can a law firm make $2.5 bn? Our client Baker & McKenzie has the answer – ‘be passionately global’ and have a clear proposition that aligns everything you do across the world. Today Baker & McKenzie officially became the world’s biggest law firm, posting revenues over the $2.5 bn barrier for the first time in history. We are proud to be part of their phenomenal success.
We helped Baker & McKenzie define the true value of being a global law firm, with the idea of ‘fluency’ overarching everything they do globally in the way they think, work and behave. It’s their ‘fluency’ that enables the firm to navigate the complexity across practices and borders, with ease and second-to-none expertise ...
Wally Olins-Saffron Award goes to IE University graduate
Jacob Benbunan, CEO of Saffron, today presented the first Wally Olins-Saffron Award at the IE School of Communication’s graduation ceremony in Madrid. The award, which celebrates innovation and clarity in design thinking, went to Kim Palita Wielands for the gift-giving app concept, dibsy, developed as part of her studies on the School’s Masters in Visual and Digital Media course.
The Wally Olins-Saffron Award honours the legacy of our late chairman, Wally Olins, the world’s leading practitioner of branding and identity, who co-founded Saffron with Jacob Benbunan.
Kim’s winning project was unanimously selected by a panel of judges that included professors from IE School of Communication and people at Saffron. It was chosen for its originality, rigorous ...
Shaping the future of global tech
Fujitsu, the world’s third largest technology company, is on a quest to redefine the future of global tech. Led by our late Chairman Wally Olins, Saffron joined Fujitsu on its journey by developing the common vision and ethos for the brand – ‘shaping tomorrow with you’ – that enables the business to lead and compete with the likes of Google and Amazon.
The first strand of work – communications, is on the way with the launch of the global campaign. More to come soon
From Philadelphia to the world
How does one of the oldest and most prestigious Philadelphia law firms go global?
Our answer for Dechert: define your distinctiveness and stay true to your core, wherever you are in the world. For the past two years we worked with the firm’s partners, lawyers and staff on developing the brand that is rooted in its personality and reflects the firm’s successes for over a century. See the result here.
Alfredo on the GM recall scandal
Our LatAm Director, Alfredo Fraile, was recently on NBC6 in the US discussing the fallout from the GM recall scandal, its impact on the brand, and their chances of recovery. Watch the full video here.
Spring into Polska
Saffron has been working with the Government of Poland since 2004 on creating first a national brand strategy and, more recently, a visual identity for Polska. The work is still being finalised (though some of you may have seen the launch video), so we'll have to keep quiet for a little while longer...but watch this space!
News: Saffron professors
IE School of Communication
The IE School of Communications in Madrid conducted an interview with two of their professors - Luz Erhardt and Miren Martinez - who, when not teaching the Masters in Visual and Digital Media, are a key part of the Saffron Madrid team.
Luz and Miren spoke about life at Saffron, our people, our heritage and our philosophy as a brand consultancy equally adept in strategy as well as design.
This is not going to fax well!
Yesterday we were at the annual CXI_14 Corporate Design Conference held at the University of Applied Sciences in Mainz, Germany.
In front of an audience of over 500 design professionals and students, we delved into the nature of branding and discussed our work for our client A1 Telekom Austria.
Our Executive Creative Director, Gabor Schreier, presented along side Tanja Sourek, Marketing Communications Director at A1 Telekom Austria, describing the project, the brand concept and the challenges faced, as well as the implementation process and most importantly how we continue to keep the brand relevant through time.
You can find out more about the event here.
News: MENA Transform Awards
We were at the inaugural MENA Transform Awards in Dubai last night and are very pleased to announce that our client the Doha Film Institute won the Gold Award in the category ‘Best visual identity from a charity/ NGO/ NFP’.
It's been a real pleasure working with the DFI to create the brand, and it's wonderful to see some recognition for all the work they have done to bring it to life so well. Congratulations to everyone involved!
Brand launch: Doha Film Institute
We are pleased to announce the launch of the new brand for the Doha Film Institute. Our work with the Doha Film Institute has been on-going for the last year; we've been working together to create a brand that gives the DFI an authentic voice in the region and abroad, one that works just as well in Doha as it does in London, New York and Mumbai.
We're very excited to see it out in the wild. More about what we've been doing here.
News: Saffron in Chile
Viva CNN Chile!
Jacob popped into the CNN studios while in Chile recently to talk about brands, branding, and Saffron's adventures in the region. He focused particularly on how the digital world has changed the way brands have come to be perceived, touching on how the way people engage online has affected the dynamic and balance of power between brands and their audiences.
You can watch the full interview here, in which he also discusses Saffron's alliance with Procorp Chile and the XXIII Chile Marketing Congress he spoke at while in the country.
News: Saffron London
The business of branding
Our strategists Andra Oprisan and Akash Sampat hosted a branding masterclass at the Business Show 2014 last week. The event is the largest European business get together for entrepreneurs eager to learn the ropes on how to improve, evolve and expand their business. Andra and Akash spoke about the ideas behind winning brands, the need for differentiation and staying true to yourself to achieve success and growth.
News: Saffron Istanbul
Istanbul, The Great Festival of Creativity
Our Istanbul Managing Director Turgay Adiyman spoke today at the Great Festival of Creativity in Istanbul. The festival gathers together some of the most enterprising and exciting businesses and people from around the world ‘to get a deeper understanding of how creativity, from Britain and beyond, is playing a crucial role in business growth.’
Turgay joined Sir John Sorrell, Chairman of London Design Festival, and Julian Thomson, Creative Director of Jaguar, on a panel of speakers discussing how brands can project themselves in everything they do - and debating opportunities for iconic British brands.
The 3-day festival is organised by the GREAT Britain campaign with support from the UK Prime Minister's Office and involves leading global businesses including the BBC ...
News: Saffron in Chile
Saffron's Latam adventures continue in Chile
Jacob was in Chile recently formalising our alliance with Procorp Chile, one of Chile's oldest and most respected branding consultancies. He was there also to speak at the XXIII Chile Marketing Congress where he delivered a presentation on 'The shape of brands to come', which you can see in full here.
He appeared later on CNN to talk about what he was doing there and touched on how the rise of digital has changed how brands have come to be perceived. More on that here.
News: City Brand Barometer
In conversation with the City of Angels
Our City Branding Barometer, published this week by The Guardian, caused quite a media storm. With Los Angeles pipping London, Paris and New York to the top spot, our principal Ian Stephens spoke to Michelle Lanz of Take Two, Southern California Public Radio on how the City of Angels made it.
And as, according to Take Two, 'any great brand has an equally great tagline', the show asks the audience: What should the tagline be for Los Angeles?' Post your suggestions and listen to the podcast here
News: V Festival
Bring the Vibe
We are pleased to announce that our new brand for V Festival is now live.
When, last April, we were presented with one of our most enjoyable, if challenging, briefs yet - creating a brand for the UK's largest music festival - we couldn't quite believe our luck. Working with our resident Saffron festival-goers, V Festival and the Virgin Media team, we created a brand that brings the VIBE of the festival to life - that intangible, almost inexpressible experience that makes V one of the hottest events of the summer. And as the sun is beginning to poke through the typical London weather, it might be time to think about booking your tickets and soaking up the VIBE in situ ...
News: FT Levant
Saffron at the Financial Times Levant
Turgay Adiyaman, Managing Director of Saffron Istanbul, will speak about brands and branding in the Levant region at the Financial Times International Investment Summit held in Amman on the 8th of May. The conference brings together CEOs, Chairmen, CFOs and CMOs from global businesses operating or interested in investing in the Levant region. Turgay joins a panel of speakers including Prime Minister of Jordan and senior leaders from Orascom Development, Yahoo, EBRD and World Bank.
For more information and to register here FT Levant Summit
News: Wally Olins
With immense sadness we announce the passing of our Chairman Wally Olins, who died on the 14th April after a short illness.
Anyone who ever met Wally will remember him well and those of us who knew him well will remember him forever. A man who lived four lifetimes in one, he was insatiably curious, infectiously charming and occasionally infuriatingly impatient!
A genuine pioneer, Wally was one of the leading individuals that helped carve out the business of branding – he would always say he did it ‘with colleagues’ but those of us that were lucky enough to have been his colleagues know that this is only partly true.
Oddly for a man who was so defined by his prolific talent ...
Brand New Awards
We don't tend to enter awards very often, but when we do we like to think we have a good chance of winning them. So we're pleased to share that our work for Ipragaz Go and Oklahoma Contemporary have featured as one of the 'Best Comprehensive Identity Program' selections in Brand New Awards 2013.
The competition, according to the organisers Under Consideration, ‘places as much importance on concept and execution as it does towards strategy and business decisions’. The winners’ work is judged by a panel of designers and clients, and celebrates graphic design by focusing on the work itself, the process, and the client’s involvement. More information at BNA 2013.
News: Brand New
In one of his last interviews, and ahead of the release of his new book ‘Brand New: The Shape of Brands to Come’ Wally Olins discussed the inspiration behind his latest work - a book that he described as being not just about branding, but for 'everyone interested in the way the world is going’.
An apt description. The video is worth a watch.
We are at Transform MENA
Are you going to the Transform MENA awards in June? Saffron will join our client, Doha Film Institute, in Dubai to discuss how regional institutions, originating in the Middle East, can develop and retain their cultural identities and heritage on a global stage.
Catalina Zlotea, Visual Communications Manager at the Doha Film Institute (DFI), will showcase the journey the DFI – an organisation dedicated to nurturing stories about and from Qatar and the surrounding region – took to become an established international cultural institute with its own sense of national identity.
Book tickets and more information here.
The Future of Retail
Last week Saffron strategist Andra Oprisan was in France to host L*unchBox, an innovation workshop, at École des Mines de Saint-Etienne. The not-for-profit initiative, devised in association with Brunel University, brings together Master’s Level Postgraduates and Final Year Undergraduates from different cultures and disciples – as diverse as branding and engineering – through design-led, experiential learning workshops.
L*unchBox currently connects directly with Universities in the UK, France, Italy and the USA, drawing in students from around the world. It is beginning to act as a research platform for postdoctoral research within the wider education community.
This year's chosen topic was "The Future of Retail" and the multi-disciplinary teams worked together to imagine and develop new concepts for retail ...
News: Breakfast event
Saffron today hosted the fourth in its series of breakfast seminars, where marketers from fifteen UK and US law firms discussed what it takes to launch and manage a successful rebranding program.
Pollyanna Puddephat, Head of Marketing and Communications, at Taylor Wessing LLP shared learnings from her experience of leading the branding program that helped transform the firm into The Lawyer Law Firm of Year. She talked about the importance of visionary leadership, firm-wide innovation initiatives and offered tips on how to get 1,300 people all to speak with one voice.
Internet of Things & Personal Connected Objects
The Innovation Consultancy Nurun hosted this workshop at the BBVA Innovation Center in Madrid. Aimed at innovation executives and any other business changemakers, the session should demonstrate the vast potential of upcoming digital developments on business transformation.
The digital world is already extending beyond connecting people and software. The objects around us are starting to interconnect and Nest (the intelligent thermostat recently acquired by Google), Fitbit (the data gathering bracelet) and the famous Google Glass, are a proof of this imminent reality.
Will human interaction cease to matter? No, on the contrary, the more we advance in technology, the more we should study anthropology. We need to understand the impact we can have on human behavior.
The highlight of this ...
Sahil at LSE
Last night senior strategist, Sahil Sachdev, and new business director, Inga Howell, joined an open innovation workshop at the London School of Economics. The initiative organised by LSE brought together academics, consulting industry professionals from the likes of Accenture, McKinsey and Bloomberg Institute, and management students to discuss a case study of a company facing challenges in repositioning itself in a global market. We had a great time discussing the options that ‘ABC Company’ had to take their brand forward, with recommendations to elevate what they do best, develop a clear brand story and invest in customer experience.
First class jury
The Laus Awards 2014 took place last Friday in Barcelona. Our Executive Creative Director, Gabor Schreier, and Senior Designer, Ritxi Ostáriz, were part of the jury for the Graphic Design and Students categories respectively. Also one of our current creative collaborators, Marcos Figueiredo, was part of the jury.
The three of them agree that the high quality of the work presented, specially in the Students category, is probably the main highlight of this year's Awards, which made deliberations go on for over 12 hours; It was a full on day for our jury members who came back with appreciative words about the organisation and an interesting experience full of anecdotes.
The awards are organised by the Association of Graphic ...
News: Law Firm Branding Event
How branding helped transform Taylor Wessing
Guest speaker: Pollyanna Puddephat, Head of Marketing and Communications, Taylor Wessing LLP
The event is by invitation only for individuals at senior level and there are a limited number of places available.
Pollyanna Puddephat, Head of Marketing and Communications at Taylor Wessing LLP, will share learnings from her experience of leading the firm's branding program that helped drive the firm’s double-digit global growth. Taylor Wessing was named Law Firm of the Year at The Lawyer Awards 2013.
Ian Stephens, Principal of Saffron Brand Consultants* will chair the roundtable discussion where participants will be encouraged to share their views and experiences with the group under Chatham House Rules.
20th March, 8.30am-10.00am / Threadneedles Hotel, 5 Threadneedle St., City ...
Good day at Brunel
Last Wednesday two Saffron Strategists, Andra Oprisan and Sahil Sachdev, spoke to design and branding students at Brunel University as part of a day of talks taking in product designers, semioticians, futurologists, and more. The theme of the day was, broadly and helpfully, The Future; with a nod to the history and heritage of brands and branding, Andra and Sahil touched on how understanding people and how they are changing in the 21C is fundamental to understanding how brands will evolve to match, with two major themes - authenticity and democracy - informing much of what might happen over the next several years. We very much enjoyed the day - and look forward to more visits to Brunel in the future!
News: Management Today
Wally speaks to Management Today
Saffron Chairman, Wally Olins, spoke recently to Management Today about his new book, Brand New. He discussed the inspiration behind the book, its intended audience, demand for global and local brands, and the biggest branding ‘balls-up’ of the past few years.
Read the full interview here.
News: New Brand for White & Case
Saffron creates new brand for White & Case
We are pleased to share our work for global law firm White & Case.
In recent years the legal marketplace has adjusted to a 'new normal', driven by expansion, mergers and international growth strategies. Ambitious law firms are meeting this strategic challenge by looking to develop a more sophisticated – and focused – brand and positioning.
After consulting with partners and clients around the world, White & Case and Saffron, led by our Managing Partner Ian Stephens, developed a new positioning for White & Case that stretches across the firm’s offices and markets. Part of a strategy that embraces White & Case’s truly global nature, it leverages both its traditional strength in developed markets and new strengths in emerging economies.
To ensure the brand ...
Wally + DesignBoom
Wally Olins, Saffron’s Chairman, spoke to DesignBoom about branding and life in general last week. He discussed how his formative career years in India had drawn him to corporate identity, the importance of having the courage of your convictions, and the demise of individuality in the corporate branding of today.
He also discussed some positive shifts in corporate branding – towards authenticity and social responsibility – and shared his views on how cities and nations can use branding to win battles for tourism and foreign investment.
Read the full interview at DesignBoom.
News: IE Business School
Saffron and IE Business School consolidate their successful relationship
For the second year running, we're teaching at the IE Business School in Madrid. Luz and Miren will teach Branding & Corporate Identity as part of the Master in Visual & Digital Media at IE's School of Communication; Cristina and Jacob will teach Space as Brand for the Master in Work Space Design course at IE's School of Architecture and Design.
We very much enjoyed teach the Branding module last year, so long may our adventures in the academic world continue!
News: Kyoorius Magazine
Wally Olins talks Bengaluru, Mumbai and Chennai to Kyoorius this month.
A few months ago I was sitting in a taxi going to Chhatrapati Shivaji International Airport in Mumbai and I started chatting with the driver. He said he was always going backwards and forwards to the airport. Recently two ladies from the United States, who were on a world trip, sat in his car. They were very worried as they went from the airport to the town, because they were frightened they’d got off at the wrong place. They kept on saying, he said, “But we wanted to go to Bombay — what is this Mumsomething?” He had to reassure them that Bombay and Mumbai are the same place ...
Saffron at the Laus Awards
Our Executive Creative Director, Gabor Schreier, and Senior Designer, Ritxi Ostáriz, have been invited to judge at this year’s Laus Awards. Gabor will be part of the Graphic Design category jury while Ritxi will assess the Students.
The awards are organised by the Association of Graphic Designers and Art Directors of the FAD; a private, independent, not-for-profit association that aims to promote graphic design and visual communication – culturally and economically – in Spain. The Laus Awards represent this ambition, and serve as a thermometer for design and communication in the country.
Taking Turkey to the world
We've been working closely with the Turkish Exporter's Assembly (TIM) since 2012 to develop a brand that will help improve perceptions of Turkey abroad.
The focus has been at enabling Turkey to fulfil its export potential. In a recent interview in Dünya, one of Turkey's leading newspaper, TIM Chairman Mehmet Büyükekşi said:
In 2012 we started a project to improve perceptions of Turkey and fulfilt Turkey's potential by working on a logo, concept and slogan.
We decided to work with London based consultancy Saffron Brand Consultants. At the very start of the project, we interviewed 140 top level people one-to-one. We then organised ‘Turkey Brand - Target 2023’ workshops, one in Sapanca in April 2013 and one ...
News: Saffron Dubai
Saffron Dubai - In the Boardroom
We are excited to share a new initiative from our UAE partner, Madison Advertising – who followed a new creative approach for branded content by creating the first business web series in the ME based on advocacy. The show aims to highlight the valuesof business organisations while linking them to brands. Jaguar MENA is sponsoring the first season which will feature advocates in the backseat of the Jaguar XJ.
Season 1, a 15-part web series features conversations with renowned Emirati presenter Omar Butti; well-known Emirati animation director and the Chairman of Lammtara Art Production Mohammed Saeed Harib, ; CEO of Mawarid, Mohamed Ali Mussabbeh Al Nuaimi; Saudi fashion blogger, Alanoud Al Badr; CEO of the Arab Strategy Forum (ASF) Dr. Sulaiman Al ...
News: New work
The Art of Architecture
We are delighted to reveal our new brand for Christie’s International Real Estate which is launching this year. We worked with Christie’s International Real Estate to develop a brand strategy that would reestablish its profile as the world’s foremost international luxury real estate company.
The new brand, based on the idea of ‘The Art of Architecture’, is evolved from the company's unique position at the intersection of the world’s most coveted art auction house and an unparalleled real estate portfolio. We bring to bear the connoisseurship, language and style of the auction house to the property firm in a way that only Christie’s can deliver.' To find out more click here.
Vueling, Best airline in Europe
We’re happy to announce that one of our longest standing clients, Vueling, has been named the Best Airline in Europe at the 2013 CAPA Aviation Awards for Excellence. The CAPA – a leading market research company in the aviation sector – recognised Vueling for its consistently satisfied customer base, strategic leadership, and market-leading innovation. We're happy to have played a part in their success - long may it continue! Read more here.
News: Fortune India
Jacob in Fortune India
Jacob Benbunan, Saffron’s CEO, recently shared his views on how Indian corporations see branding. In the six years since Saffron worked with its first Indian client - Apollo Tyres - progress has been slower than anticipated. Here’s what Jacob told Fortune India.
News: Coco London
Product designer Kacper Hamilton came into our studio in London to talk about what makes him tick. Recognising his inspirations such as the theatre of his religious upbringing, traditional schooling at the idiosyncratic Christ's Hospital to a world where Google might provide the creative leap, he shared with us his love of stories and making products that tell these tales in new ways. For example, the port glasses from 'Bishop of Norwich' insist on being constantly passed around, they can't be put down except into their heavy brass holders. The inspiration was the 19th century signatory who was notorious for dropping off at the dinner table.
And our favourite piece? Probably the wine glass from his Seven Deadly ...
News: British Design
Creative Industries HVO Taskforce
We are excited to announce our involvement with the Creative Industries HVO Taskforce - launched by Business Secretary Vince Cable last week. The initiative has been established to help creative agencies capitalise on the growing appetite for British design abroad. It offers innovative firms the opportunity to extend overseas trade and attract new investment.
We are in good company; the Taskforce includes the likes of Zaha Hadid Architects, The British Museum, AKQA and the V&A. With such demand for British creative expertise globally there may be new Saffron offices opening around the world soon.
News: Doha Film Institute
Ajyal launches in Doha
Today is the launch of the inaugural Ajyal Youth Film Festival in Qatar, a new festival from the Doha Film Institute that is the first of its kind to inspire a younger generation of film-goers through cinema.
Saffron is working closely with the Doha Film Institute on developing the strategy and creative expression for the Ajyal festival as part of a wider project for the Institute.The Ajyal brand is about inviting participation and dialogue from younger audiences - the creative concept of "painting with light" was developed with them in mind. The brand identity works like a kaleidoscope, celebrating the constant change of light and mirroring the dialogue that cinema sparks; it evokes the coming together of people around storytelling ...
News: Changes at Saffron
Fresh energy to the Management Team
We’re pleased to announce three significant changes at Saffron – Emma Booty, Creative Director in London and Luz Erhardt, Head of Clients Services at Saffron, will become part of our Executive Team; Ben Knapp will become Head of Strategy; Gabor Schreier has been appointed to the board.
In addition to bringing new points of view and fresh energy to the Exec, Emma will bring an additional dose of creativity allied with her global experience and aptitude for fresh, beautifully executed ideas. Luz will bring her unique brand of diligence and attention to best practice and new business opportunities.
As Head of Strategy Ben’s current responsibilities will be extended to spearheading the development of new product offerings and extending Saffron ...
News: World Trademark Review
Brand evolution - change or die
Sahil Sachdev and Nick Sims were featured in The World Trademark Review’s December/January issue. They discussed the evolution of brand in recent years and its implications for the world of branding, and touched on how brands need to change to stay relevant.
Final takeaway? The more things change, the more they stay the same; the need for brand owners to stand for something unique and authentic, to have a good story to tell, is as strong as ever - even if the manifestations of their brand might be changing beyond recognition.
More at www.worldtrademarkreview.com
News: Latin America
Saffron lands in Bogotá
Our growing presence in Latin American grew again today with the announcement of our partnership with Aluzian, Colombia's leading brand consultancy.
Aluzian is well known in Colombia having worked on several major LatAm brands including Juan Valdez, Bancoldex, Cemex and Corona. We're looking forward to adding to that list together.
News: Future of Branding
Saffron speaks in Lima
Today, 14th November, Saffron’s Chairman, Wally Olins, and Designer, Ritxi Ostariz, will both speak at a Branding and Brand Design Seminar held at the Universidad Peruana de Ciencias Aplicadas (UPC) Business School in Lima, Peru.
The seminar will revolve around the topic of ‘creating brands to believe in’, predominantly looking at three key areas: how to build relevant brands, how to create a genuine brand experience and what’s ahead in branding. Wally will discuss The Future of Branding, while Ritxi will talk about the Saffron approach – the importance of combining the clarity of rigorous thinking and the courage of bold ideas – to transform brands and businesses.
Guillermo Quiroga, Director of EPC at UPC, will open the seminar. Followed ...
News: Place branding
Saffron speaks at Garanti Bank’s conference
Isabela Chick, Senior Strategist at Saffron, spoke about the importance of place branding at Garanti Bank's conference in Eskişehir.
The conference, part of the Anatolian chats series, focused on the future of the city, exploring how place branding, urban planning and even the aviation industry could help stimulate the next phase of growth in this dynamic city. This was put into the macro-economic context of the city and of Turkey as a whole.
Isabela spoke about the commercial imperative of developing a strong place brand in a globalised economy and the importance of finding a point of difference, to gain a competitive advantage in a global market. She discussed the assets that Eskişehir could leverage, and the importance of ...
News: Branding Polska
Wally in conversation with Poland Today
Wally Olins, Saffron’s Chairman, spoke to Poland Today’s publisher Richard Stephens on Branding Polska. Here are some extracts from the interview:
Q: ‘If you were completely in charge of branding Poland, with unchallenged executive powers, what would be your campaign? What would you emphasise?
Wally: ‘First of all forget the word campaign. We’re talking about changes in perception over a period of 10, 15 or 20 years. If you look at any country, and Poland is no exception, there are thousands of ways that various bits of Poland make an impact on various bits of Poland make an impact on various different audiences over time, whether in terms of culture, sports, food, film, manufactured products, tourism, academia ...
News: London Tour
Saffron + Agencias de España
Last week we hosted a group of senior advertising executives from the Spanish Agencies Association, Agencias de España. Led by our very own Ritxi Ostáriz, Spain's brightest advertising minds were on a three-day Communications Tour, visiting London's top agencies. They stopped by our studio to talk to Wally Olins and hear his thoughts on what it takes to create powerful brands and what will shape the world of branding in the future.
Ian speaks at Acritas
Ian Stephens, Saffron’s Managing Partner, spoke at the Acritas Sharplegal 2013 Global Elite Brand Index launch. The event, held at DLA Piper's London offices, attracted senior marketers and managing partners from London's top law firms. Ian talked about harnessing the power of the Firm's brand and how the next decade will see a dramatic shakedown among the existing international elite law firm brands as they seek to become the future global elite.
News: Law Firm Branding
Law branding breakfast
Saffron today hosted the third in its series of breakfast seminars, where marketers from fifteen American law firms discussed what it takes to succeed in London. Beth Huffman, Director of Media Relations and Communications at Dechert LLP, shared what she had learned from leading the firm's drive to build its reputation in London.
News: Coco Madrid
Tech is about people, not so much about machines
We had the latest in our series of Coco Madrid talks recently. Our guest speaker was Pablo Dachefsky, Creative Director at Nurun.
He spoke about how technology can transcend computers so that it becomes inherently more human than machine related. He presented a few of his thoughts on how we might solve health care inefficiencies, using it as a lens to show how digital solutions can be integrated into life and living to make things easier and more efficient, and move beyond the realm of connection and entertainment alone.
It was evident that Pablo's passion in life was to to reinterpret the world in order to to create all sorts of digital “things” that can not only help brands ...
News: Made in India
Wally + CNBC
Wally spoke to CNBC Storyboard about nation branding and the power of the ‘Made in India’ brand.
He discussed the - in his view - bewildering lack of confidence amongst Indian companies when taking the global stage. With so much global interest in India and its cultural heritage, one would have thought there would be a number of Indian brands out there celebrating rather than hiding their provenance. The opposite is, in fact, the case.
So Wally shared a few ideas on how the Indian private sector can develop commercial opportunities around the Indian-'ness' of their products and services, building on the unrivalled global reputation of Indian food, health and wellness, and, increasingly, tourism and technology.
See the full interview here.
News: IE School of Architecture and Design
Jacob meets Torquemada
Jacob and Cristina took part yesterday in a workshop in Segovia, Spain organised by the IE School of Architecture and Design. IE's campus in Segovia is built around a XV century church and convent that were commissioned by King Ferdinand and Queen Isabella, and the legend goes that the Spanish Inquisition was for some time "headquartered" there!
Ironies of life, Mr Torquemada's office was only steps away from where Jacob and Cristina spoke...
The future architects there picked over advice from Jacob in a lecture that discussed how they could, and perhaps should, communicate what they do and its impact on businesses and society at large.
This lecture follows on Saffron’s collaboration with IE; this year Saffron ...
News: Law Firm Branding Event
How to position an American law firm in London’s intensely competitive market
Guest speaker: Beth Huffman, Director of Media Relations and Communications, Dechert LLP
The event is by invitation only for individuals at senior marketing level and there are a limited number of places available.
Beth Huffman, Director of Media Relations and Communications at Dechert LLP, will share learnings from her experience of leading the firm's drive to build its reputation in London. As reported by The Lawyer, the firm's London office enjoyed 44% growth last year.
Ian Stephens, Principal of Saffron Brand Consultants, will chair the roundtable discussion where participants will be encouraged to share their views and experiences with the group under Chatham House Rules.
10th October, 8.30am-10.00am.
Threadneedles Hotel, 5 Threadneedle St.,
City of London ...
Going once, twice, three times, sold to Apollo!
About 18 months ago, right in the middle of Spain’s financial crisis, Saffron was appointed to create a new banking brand from scratch: Evo. Now, the American private equity firm Apollo is to acquire Evo bank from Nova Caixa Galicia’s for 60 million Euros - the first foreign deal in the Spanish financial sector since its bailout.
A coherent banking brand when most others are rambling? Sure
Saffron's task was to form, in record time, a new cohesive brand for what was at the time merely a division without a personality of its own. A real challenge in Spain’s banking sector.
What happens when you are trying to build something in the middle of an earthquake and ...
News: Global Elite Law Firms
Ian to speak at Acritas Law Firm Brand Index Launch
Ian Stephens, Saffron’s Managing Partner, will be a guest speaker at the Acritas Global Elite Law Firm Brand Index 2013 launch in October.
Acritas, the leading legal market research specialist and a long-standing partner of Saffron’s, will reveal new rankings of the world’s most powerful law firm brands as perceived by influential clients from around the world. Ian will explore the role of the firm’s brand in enhancing reputation and achieving strategic objectives. More information on the Acritas website.
News: Mundo Empresarial
Jacob On Peruvian TV Mundo Empresarial
While in Peru recently Jacob was interviewed on Mundo Empresarial, a well-known show in Peru focusing on entrepreneurs and business news. He discussed differing views on what a brand is and Saffron’s IQ/EQ approach; he also spoke at length on Saffron’s partnership with Infinito and the synergies that result when two companies sharing the same view of brands and branding come together. More in the video.
News: V Festival 2013
Bringing the Vibe
Some of the Saffron team made a detour to V Festival this past weekend. It wasn't all fun and games - we're working with V on their new brand and most of the weekend was spent on a photoshoot with Olly Burn capturing the Vibe. Watch this space for more on that soon.
A little fun was had along the way, however. Unfortunately, what happens at V stays at V so details are limited...
PS: Quote of the weekend goes to our Parisian intern Remy after hanging out backstage in front of 30,000 festival-goers: ' Guys, I think I like my internship! '
Happy to hear it, Remy!
News: Coco London
Saffron, meet Michael
Michael Wolff visited Saffron last week for a chat over lunch covering everything from fracking to creativity, getting old to selling moments of inspiration.
It was, in itself, inspirational.
Wally's reaction? 'Michael, you're as brilliant as you've ever been'.
What a team they must have made. Michael, we're already looking forward to the next one!
News: Designer Breakfasts
Sahil on 'Collaborating with the Crowd'
Our Senior Strategist Sahil Sachdev was recently a panel member at Designer Breakfasts speaking about collaborating with the crowd; topics covered include the rise of Big Data and the impact this has on branding projects as well as clients varied understanding both of the crowd and the means of collaborating with them. More in the video below - the sound's a bit iffy so turn the volume up if it catches your interest!
Bronze at the Laus Awards
We’re happy to announce that Evo, the Spanish banking brand created by Saffron for NCG Banco in 2012, has won Bronze at the Laus Awards in the Graphic Design/ Corporate Identity category. This is the second time we've been lucky enough to win a Laus, having previously been awarded Gold for Vueling's name back in 2005.
The Laus Awards, organized by the Spanish Association of Graphic Designers and Art Directors of the FAD awards work based on its conceptual and formal quality, functionality, excellence and wider contribution.
The award is shared with China, the advertising and implementation agency that worked with Saffron on this project.
Gabor on NDTV
Our Executive Creative Director Gabor Schreier appeared on India's NDTV as part of a discussion on the science of design with 2 other jury members from the Kyoorius Design Awards in association with D&AD and IAA's India Chapter.
They discuss the intensity, variety and quality of current Indian design, how it stands up internationally, the difficulties of moving beyond the strict rules of design science, India as a design outsourcing hub and much more….
You can watch Gabor on NDTV's website (the discussion begins 9 minutes in).
Two of Saffron’s worlds collide at the European Beach Volleyball Championships
Two of Saffron’s worlds collided at the European Beach Volleyball Championships when the Spanish women’s team came second and the men’s team won the tournament in a stadium resplendent with the identity we created for A1, who were main sponsors of the hugely popular event held in Klagenfurt, Austria.
Well done to the Spaniards – they couldn’t have picked better surroundings!
Awarding design in India
Gabor Schreier, our Executive Creative Director has formed part of the international jury to judge the very first Indian design award launched by Kyoorius in collaboration with D&AD and IAA India Chapter.
The judges, under the supervision of D&AD’s Donal Keenan and Jury Foreman Simon Sankarayya came together in Delhi last week to review, discuss and elect the best of the best to present them with the Grey Elephant, Blue Elephant and the Red Elephant in 9 different categories that range from identity to digital.
Since each entry is unique and is a reflection of local culture and nuances, Kyoorius, D&AD and IAA India Chapter worked closely on defining a clear process and understanding of India ...
Welcome Saffron Lima
Saffron yesterday made public its partnership with Lima based brand agency Infinito, consolidating its expansion into the Latin American market.
Infinito is Peru’s most international award-winning brand agency, having worked on successful projects for major Latin American brands such as Alicorp, Tai-Loy and Qroma.
Saffron and Infinito are already engaged in joint projects that will launch later this year.
Saffron will continue to consolidate its presence in this market with the opening of a new office in Miami that will serve as a key hub for Latin American operations. The office will be lead by recently appointed LatAm Director Alfredo Fraile. Watch this space for more…
Jacob in Lima
Jacob Benbunan, Saffron’s CEO, was a guest speaker at Camp 2013 in Lima this week. The marketing congress, run by the executive education group Seminarium and Universidad Peruana de Ciencias Aplicadas, hosted leading marketing practitioners and academics from Spain and Latin America.
Jacob spoke on the importance for business leaders of looking ‘beyond the logo’ and discussed the importance of perspective, audacity and authenticity in driving growth in today's hyper-competitive business environment.
Stay tuned for more LatAm news soon.
News: Heaven or Hell?
Debate by design
A design debate in our studio last night where we each brought an example worthy of our vitriol and, the counter point, our adoration to the table. The sublime were mostly simple in their intent, thoughtful and understated - from notebooks with soft grey tone with fine white rules, the languid lines of Sahil's bike, and an easy pop of the cork with the ultimate corkscrew. Rage was ignited by the criminally over-designed or simply not seizing the gauntlet of modern technology - over-lycra-ed commuters, selfish cup cakes, silly jackets that turn into sillier tents or the flimsy prongs for US plug sockets to name a few.
News: Coco Madrid
Today we hosted a new Coco event, the third in a series of creative meetings in Madrid that bring together established and emerging artists and designers in Spain.
We invited Enrique Radigales, an amazing visual artist, to give us insight into how technology informs relationships and the manner in which this inspires his art. Enrique discussed the limits and opportunities of the analogue and digital world and how the relationship between time and technology impacts creativity. Read more at his website.
News: Award winners
Two Saffron clients crowned law firms of the year
We’re delighted to report that Taylor Wessing and White & Case, both Saffron clients, have been chosen as law firms of the year by The Lawyer magazine.
Taylor Wessing was recognised by the judges not only for its top tier legal advice but also for its highly innovative approach. “Statistics of a 31 per cent increase in PEP in 2012 and a 71 per cent pitch hit rate are staggering. 2012 was a truly outstanding year for the firm.”
At the same event White & Case picked up the International Firm of the Year award thanks to a similarly impressive performance recently and in particular a standout year in 2012. “White & Case have global scale and, it would appear, a truly ...
News: New work
V Festival kicks off at Saffron
As the UK festival season kicks off and is welcomed by typically inclement British weather, we're excited to announce that we're working with V Festival - one of the country's biggest - to ensure good vibes no matter the forecast.
Watch this space for more soon.
News: Law firm CMO event
How to effectively engage lawyers and staff in firm's brand
Guest speaker: Mikki Mahan
Global Head of Communications, White & Case LLP
The event is by invitation only for individuals at CMO or head of department level and there are a limited number of places available.
Mikki Mahan, Global Head of Communications at White & Case LLP, will share learning from her experience of conducting a firm-wide branding initiative, which was recently implemented across all global offices and practices following a leadership review process. Ian Stephens, Principal of Saffron Brand Consultants will chair the roundtable discussion where participants will be encouraged to share their views and experiences with the group under Chatham House Rules.
The event is free to attend and will begin at 8:30am and finish at 10:00am so ...
News: A1 Telekom Austria
Many ideas, one A
As Austria's largest ICT company, A1 provides IT services to leading corporations with global reach. Like for its residential and SME customers, A1 aims to adapt to the needs of its largest customers - to effectively become a reflection of that particular company's needs. This degree of service lies at the heart of A1's brand and is expressed in Saffron's German Sponsorship Award-winning brand strategy and the dynamic visual system that lies at the heart of A1’s identity.
Recently, Saffron and A1's advertising partners created the latest A1 corporate business campaign. Here, the ever-changing A1 logo takes on the shape of some of Austria's most well-known companies. The stories of iconic companies such as ...
News: Coco London
Bruno Maag + Saffron
We hosted the infamous Bruno Maag – from Dalton Maag – as a lunchtime guest at Saffron. The self-named Helvetica Killer, Bruno is a passionate speaker who encouraged us to throw on our lurid, silky, typo-nerd anoraks, pulled out from the closet, for a joust in the boxing ring with bloody words set in bloody type.
We heard inspiring stories, from Bruno’s early days as an apprentice typesetter to his recent work in China where he crafted over 27,500 type characters for a major global brand. www.daltonmaag.com
News: Place branding
Made in Turkey
We are excited to share that our work for the Turkish Exports’ Association (TIM) got a mention in the Haberturk, a Turkish leading daily, last Saturday.
TIM recently appointed Saffron to help define what ‘Made in Turkey’ stands for and to create a strategy to promote Turkish products and international trade. We worked with the Ministry of Economy and over 70 of Turkey’s most prominent business leaders, including the CEOs of Turkish Airlines, Do & Co, Ulker, Arcelik and many others, to co-create a proposition for the country brand. TIM Chairman, Mehmet Büyükeksi said ‘This is the first opportunity to create Brand Turkey from scratch, reinforce Turkey’s perception internationally and build a positive image worldwide’.
Probably The Best Brand Agency
Brandemia has named Saffron The Best brand agency in Spain and Latin America in 2012.
The awards, led by Brandemia and the Spanish Association of Branding Agencies (Aebrand), recognises the best work of professionals and agencies in the Spanish-speaking world. Our recent work for MTel, Coinc, Evo and Volotea got a special mention. Full report on www.brandemia.org
Sahil on the BBC
Our Senior Strategist Sahil Sachdev was on BBC World News recently, discussing the impact of some negative news stories coming out of Brazil on the nation’s brand. With the World Cup 2014 and Rio 2016 just around the corner, and with international attention focused on Brazil more than at any time in its history, how can the country manage its reputation when long standing issues such as police violence continue to make the headlines?
Saffron at ESADE
Jacob Benbunan, Saffron’s CEO, recently spoke at ESADE Business School. The talk was part of a series of presentations by Agencias de España Executive Committee aimed to help SME businesses develop strong brands. Jacob discussed how brand can become a key commercial asset for small enterprises and shared his experience working with Saffron’s client Phibo, a leading SME with global reach.
Saffron at ESIC
Jacob Benbunan, Saffron’s CEO, was speaking at ESIC Business and Marketing School in Madrid on Friday,15th March. Jacob discussed how Spain nation’s brand is a key commercial asset for the country and, beyond that, for Spanish headquartered companies – big and small – that operate internationally. More information here.
Mondragón: The Driver of Change
Mondragon Corporation, Saffron client, has won this year’s Boldness in Business Award from the Financial Times. The company won the Drivers of Change category for being a ‘role model for contemporary capitalism’.
Mondragon is one of Spain’s largest companies and operates a co-cooperative model of more than 250 companies across finance, retail and manufacturing. According to the FT, ‘ Co-operatives and conglomerates are often regarded as dinosaur concepts. But in Mondragon, the conglomerate structure seems to have added security and diversification, as intended, and the co-operative model has not obstructed the company from behaving boldly.
There is a lesson for others in this’. Read the full article at here.
News: Bryan Adams
Bryan Adams Exhibition marks the brand launch
Oklahoma Contemporary marked the launch of its new brand with an exhibition by Bryan Adams, musician turned professional photographer, featuring select images from his recently released book, Exposed.
In an indication of how the new brand – based around the idea of Creative Connections – has been taken to heart, Mary Ann Prior, Executive Director of Oklahomas Contemporary, said of the exhibition: “It’s my aim to form connections – between art and the individual, between viewing and learning, between the easily understandable and the unfamiliar – and Exposed does it on all levels.”
You can find more information on Oklahoma Contemporary’s new website.
News: Campaign India
Jacob speaks to Campaign India
Jacob Benbunan, Saffron’s CEO, features today in Campaign India discussing Saffron’s hub in Mumbai and what it’s like doing business in India. Jacob talked about recent work with Jindal Steel, touches on Saffron’s heritage in India working for Apollo Tyres and West Bengal, and reflects on how the value of strategic advice, beyond design, has started to gain momentum in India in the recent years. The full interview was published in a printed version of www.campaignindia.in
London’s emerging neighbourhoods
Ian Stephens spoke recently at the London School of Economics about the challenges faced in a place branding project, drawing on Saffron’s experience in developing place brands for countries like Poland and West Bengal, cities like London and emerging neighbourhoods like Nine Elms.
The issue is simple – places needs brands to thrive (whether they see it that way or not), but strong place brands are much harder to develop than normal brands even though the processes are much the same. They’re harder because the people in control of the brand (the clients) are usually a very loosely associated group of stakeholders who have very different objectives and very different perspectives on what they think the brand should be ...
News: Brand Is You
Brand is You — Event in Istanbul
What are the brands of Turkey’s future?
The third edition of the Brand is You conference, organised by Saffron Brand consultants will be held in Istanbul on the 17th of January. We have brought together more than one hundred leaders – CEOs, opinion formers and brand experts – from a spectrum of different industries to share their experiences and insights. We will explore the changing world of branding in Turkey through a series of workshops, panel discussions and speaker presentations, and we will discuss how Turkish brands can become leading global brands.
The speakers include Haluk Okutur, Chairman of Simit Sarayı , Şahap Aktaş Chairman of Aktaş Holding, Hamdi Altunalan, President of Seranit, Serdar İnan, Chairman of İnanlar İnşaat, as well as ...
Ian talks on IBM in Contagious
IBM = IQ + EQ
EQ (emotional intelligence) is the secret of IBM’s recent brand success.
Successful branding is quite straightforward: find a brand idea with the right mix of rational and emotional messages, (IQ & EQ) and build it into absolutely everything you say and do in the marketplace.
Well, it’s easy in theory but doggedly difficult in practice, because almost all organisations have such an IQ-biased business culture, that they find it extremely hard to embrace the EQ part.
IBM’s Smarter Planet brand concept has both, whereas the brand strategies of close competitors like Accenture and Oracle are more or less ‘pure IQ’ driven and consequently fail to engage their audiences nearly as well. Read full IBM case ...
News: Baker & McKenzie
Baker & McKenzie — Most Powerful Brand
Baker & McKenzie, our client, has been named The Most Powerful Law Firm Brand in the World for the 5th year running. The research, carried out by Acritas, surveyed 1,000 in-house counsels of companies with at least $ 1billion revenue. Baker & McKenzie scored the highest in the survey, which ranked firms by four factors – awareness, favourability, multijurisdictional litigation and multijurisdictional capabilities, and the firm’s score was nearly double that of a second-place firm. Read more on the Acritas website.
Coco at Saffron
Saffron is launching Coco, a series of creative meetings held monthly in Madrid to bring together established and emerging artists and designers in Spain.
The presentations and workshops will give us insight into what inspires our guests and how modern environment shapes their thinking and approach to art and design.
We will explore collaboration in a variety of disciplines – from architecture, conceptual art and moving image to food, music and fashion.
A presentation by Luis Úrculo, an artist renowned for exploring ‘small and indefinite architecture in an opened format’, is the first in series. See Luis work here.
Breakfast event with the ICR
Saffron, together with the Institute of Cancer Research, today hosted the first in its series of breakfast events in London. Twenty fundraisers, brand teams and marketing people from the UK’s leading charities discussed new initiatives to raise their profile, encourage fundraising and attract top talent. Lara Jukes, Director of Development from the Institute of Cancer Research, a recent Saffron client, shared her experience of how the ICR are using their brand to continue making discoveries that defeat cancer.
News: Design Thinkers
Gabor at Design Thinkers
Our Creative Director Gabor Schreier has been invited as a lead speaker at the upcoming conference Design Thinkers 2012, taking place in Toronto this weekend.
Other speakers will be Stefan Sagmeister, Tom Eslinger of Saatchi and Saatchi and David Butler, VP of Innovation at Coca-Cola.” Read more on here.
News: Place branding
Jacob Benbunan + Leading brands of Spain
The Leading Brands of Spain Forum – an initiative of a group of leading Spanish companies formed to promote and develop their national brands – has invited Jacob Benbunan to be a part of this year’s jury.
Since 2005, the Forum has been promoting the awareness and recognition of Honorary Brand Ambassadors of Spain. This formal recognition is granted to outstanding individuals and companies who have significantly contributed to the improved reputation of Spain on a global scale.
The selection process starts by asking a number of representative companies, institutions, media outlets, ambassadors and commercial counsellors – both inside and outside the country – to nominate their leading brand. The jury will announce award-winners on the 16th of October.