News: Doha Film Institute
Ajyal launches in Doha today
Today is the launch of the inaugural Ajyal Youth Film Festival in Qatar, a new festival from the Doha Film Institute that is the first of its kind to inspire a younger generation of film-goers through cinema.
Saffron is working closely with the Doha Film Institute on developing the strategy and creative expression for the Ajyal festival as part of a wider project for the Institute.The Ajyal brand is about inviting participation and dialogue from younger audiences - the creative concept of "painting with light" was developed with them in mind. The brand identity works like a kaleidoscope, celebrating the constant change of light and mirroring the dialogue that cinema sparks; it evokes the coming together of people around storytelling ...
News: Changes at Saffron
Fresh energy to the Management Team
We’re pleased to announce three significant changes at Saffron – Emma Booty, Creative Director in London and Luz Erhardt, Head of Clients Services at Saffron, will become part of our Executive Team; Ben Knapp will become Head of Strategy; Gabor Schreier has been appointed to the board.
In addition to bringing new points of view and fresh energy to the Exec, Emma will bring an additional dose of creativity allied with her global experience and aptitude for fresh, beautifully executed ideas. Luz will bring her unique brand of diligence and attention to best practice and new business opportunities.
As Head of Strategy Ben’s current responsibilities will be extended to spearheading the development of new product offerings and extending Saffron ...
News: Latin America
Saffron lands in Bogotá
Our growing presence in Latin American grew again today with the announcement of our partnership with Aluzian, Colombia's leading brand consultancy.
Aluzian is well known in Colombia having worked on several major LatAm brands including Juan Valdez, Bancoldex, Cemex and Corona. We're looking forward to adding to that list together.
News: Latin America
Wally's Honorary Professorship
Wally's been doing the rounds in Latin America lately, with a trip taking in Lima, Bogota and Miami.
It started with an Honorary Degree from the Universidad Peruana de Ciencias Aplicadas (UPC) in Lima for outstanding achievement in academic and brand world. It's only the second honorary degree that UPC have awarded - the first was to Nelson Mandela.
Bravo Wally! The cap and gown is rather fitting...
News: Future of Branding
Saffron speaks in Lima
Today, 14th November, Saffron’s Chairman, Wally Olins, and Designer, Ritxi Ostariz, will both speak at a Branding and Brand Design Seminar held at the Universidad Peruana de Ciencias Aplicadas (UPC) Business School in Lima, Peru.
The seminar will revolve around the topic of ‘creating brands to believe in’, predominantly looking at three key areas: how to build relevant brands, how to create a genuine brand experience and what’s ahead in branding. Wally will discuss The Future of Branding, while Ritxi will talk about the Saffron approach – the importance of combining the clarity of rigorous thinking and the courage of bold ideas – to transform brands and businesses.
Guillermo Quiroga, Director of EPC at UPC, will open the seminar. Followed ...
Wally @ Koç Holding
Wally Olins will be speaking next week at Koç Holding's internal brand conference. The event, led by Koç Holding's CEO Ali Koç, will bring together over fifty senior marketing executives from all parts of the group.
Koç Holding is one of the largest European conglomerates with operations in automotive, electronics, finical services, tourism, construction, IT and defence. Wally will discuss the challenges facing large corporations today in a globalised world, and the importance of provenance for brands from emerging markets.
Wally will also join leading Turkish business representatives, industrialists and academics at the Turkey Innovation Week Conference, organised by another of Saffron's clients and partner, the Turkey Exporters Assembly (TIM). More information on http://www.turkiyeinovasyonhaftasi.com
News: World Trademark Review
Brand evolution - change or die
Sahil Sachdev and Nick Sims were featured in The World Trademark Review’s December/January issue. They discussed the evolution of brand in recent years and its implications for the world of branding, and touched on how brands need to change to stay relevant.
Final takeaway? The more things change, the more they stay the same; the need for brand owners to stand for something unique and authentic, to have a good story to tell, is as strong as ever - even if the manifestations of their brand might be changing beyond recognition.
More at www.worldtrademarkreview.com
News: Place branding
Saffron speaks at Garanti Bank’s conference
Isabela Chick, Senior Strategist at Saffron, spoke about the importance of place branding at Garanti Bank's conference in Eskişehir.
The conference, part of the Anatolian chats series, focused on the future of the city, exploring how place branding, urban planning and even the aviation industry could help stimulate the next phase of growth in this dynamic city. This was put into the macro-economic context of the city and of Turkey as a whole.
Isabela spoke about the commercial imperative of developing a strong place brand in a globalised economy and the importance of finding a point of difference, to gain a competitive advantage in a global market. She discussed the assets that Eskişehir could leverage, and the importance of ...
News: Branding Polska
Wally in conversation with Poland Today
Wally Olins, Saffron’s Chairman, recently spoke to the Poland Today’s publisher Richard Stephens on Branding Polska. Here are some extracts from the interview:
Q: ‘If you were completely in charge of branding Poland, with unchallenged executive powers, what would be your campaign? What would you emphasise?
Wally: ‘First of all forget the word campaign. We’re talking about changes in perception over a period of 10, 15 or 20 years. If you look at any country, and Poland is no exception, there are thousands of ways that various bits of Poland make an impact on various bits of Poland make an impact on various different audiences over time, whether in terms of culture, sports, food, film, manufactured products ...
News: London Tour
Saffron + Agencias de España
Last week we hosted a group of senior advertising executives from the Spanish Agencies Association, Agencias de España. Led by our very own Ritxi Ostáriz, Spain's brightest advertising minds were on a three-day Communications Tour, visiting London's top agencies. They stopped by our studio to talk to Wally Olins and hear his thoughts on what it takes to create powerful brands and what will shape the world of branding in the future.
Ian speaks at Acritas
Ian Stephens, Saffron’s Managing Partner, spoke at the Acritas Sharplegal 2013 Global Elite Brand Index launch. The event, held at DLA Piper's London offices, attracted senior marketers and managing partners from London's top law firms. Ian talked about harnessing the power of the Firm's brand and how the next decade will see a dramatic shakedown among the existing international elite law firm brands as they seek to become the future global elite.
News: Law Firm Branding
Law branding breakfast
Saffron today hosted the third in its series of breakfast seminars, where marketers from fifteen American law firms discussed what it takes to succeed in London. Beth Huffman, Director of Media Relations and Communications at Dechert LLP, shared what she had learned from leading the firm's drive to build its reputation in London.
News: Coco Madrid
Tech is about people, not so much about machines
We had the latest in our series of Coco Madrid talks recently. Our guest speaker was Pablo Dachefsky, Creative Director at Nurun.
He spoke about how technology can transcend computers so that it becomes inherently more human than machine related. He presented a few of his thoughts on how we might solve health care inefficiencies, using it as a lens to show how digital solutions can be integrated into life and living to make things easier and more efficient, and move beyond the realm of connection and entertainment alone.
It was evident that Pablo's passion in life was to to reinterpret the world in order to to create all sorts of digital “things” that can not only help brands ...
News: Made in India
Wally talks to CNBC
Last week Wally Olins spoke to CNBC Storyboard about nation branding and the power of the ‘Made in India’ brand.
Wally discussed the - in his view - bewildering lack of confidence amongst Indian companies when taking the global stage. With so much global interest in India and its cultural heritage, one would have thought there would be a number of Indian brands out there celebrating rather than hiding their provenance. The opposite is, in fact, the case.
So Wally shared a few ideas on how the Indian private sector can develop commercial opportunities around the Indian-'ness' of their products and services, building on the unrivalled global reputation of Indian food, health and wellness, and, increasingly, tourism and technology.
See the ...
News: IE School of Architecture and Design
Jacob meets Torquemada
Jacob and Cristina took part yesterday in a workshop in Segovia, Spain organised by the IE School of Architecture and Design. IE's campus in Segovia is built around a XV century church and convent that were commissioned by King Ferdinand and Queen Isabella, and the legend goes that the Spanish Inquisition was for some time "headquartered" there!
Ironies of life, Mr Torquemada's office was only steps away from where Jacob and Cristina spoke...
The future architects there picked over advice from Jacob in a lecture that discussed how they could, and perhaps should, communicate what they do and its impact on businesses and society at large.
This lecture follows on Saffron’s collaboration with IE; this year Saffron ...
News: GMS 2013
Wally in India
Wally was in Mumbai earlier this week, speaking at the Global Marketing Summit 2013 organised by the International Advertising Association. He spoke about the tremendous interest that the world has in India’s cultural heritage and the resultant, and often-missed, opportunity for Indian companies to build global brands that are authentically Indian.
He later spoke with The Economic Times about the need for Indian companies to invest in a long-term brand strategy and the power that Brand India can hold for the country’s entrepreneurs venturing abroad.
News: Law Firm Branding Event
How to position an American law firm in London’s intensely competitive market
Guest speaker: Beth Huffman, Director of Media Relations and Communications, Dechert LLP
The event is by invitation only for individuals at senior marketing level and there are a limited number of places available.
Beth Huffman, Director of Media Relations and Communications at Dechert LLP, will share learnings from her experience of leading the firm's drive to build its reputation in London. As reported by The Lawyer, the firm's London office enjoyed 44% growth last year.
Ian Stephens, Principal of Saffron Brand Consultants, will chair the roundtable discussion where participants will be encouraged to share their views and experiences with the group under Chatham House Rules.
10th October, 8.30am-10.00am.
Threadneedles Hotel, 5 Threadneedle St.,
City of London ...
Going once, twice, three times, sold to Apollo!
About 18 months ago, right in the middle of Spain’s financial crisis, Saffron was appointed to create a new banking brand from scratch: Evo. Now, the American private equity firm Apollo is to acquire Evo bank from Nova Caixa Galicia’s for 60 million Euros - the first foreign deal in the Spanish financial sector since its bailout.
A coherent banking brand when most others are rambling? Sure
Saffron's task was to form, in record time, a new cohesive brand for what was at the time merely a division without a personality of its own. A real challenge in Spain’s banking sector.
What happens when you are trying to build something in the middle of an earthquake and ...
News: Global Elite Law Firms
Ian to speak at Acritas Law Firm Brand Index Launch
Ian Stephens, Saffron’s Managing Partner, will be a guest speaker at the Acritas Global Elite Law Firm Brand Index 2013 launch in October.
Acritas, the leading legal market research specialist and a long-standing partner of Saffron’s, will reveal new rankings of the world’s most powerful law firm brands as perceived by influential clients from around the world. Ian will explore the role of the firm’s brand in enhancing reputation and achieving strategic objectives. More information on the Acritas website.
Wally in Copenhagen
Wally was a keynote speaker at Copenhagen's 'Kommunebranding13' conference this week. The event, organised by brand consultancy Stagis and the Danish Chamber of Commerece, was aimed at politicians and civil servants in Danish municipalities and focused on city branding. Wally discussed what it takes to discover the inherent strengths of a city or region and how to use the brand in strategic development, city planning and the promotion of tourism and commerce internationally. More information on Kommunebranding13's website.
Wally was also a guest lecturer at Copenhagen Business School where he addressed Danish business executives on corporate brands.
News: Mundo Empresarial
Jacob On Peruvian TV Mundo Empresarial
While in Peru recently Jacob was interviewed on Mundo Empresarial, a well-known show in Peru focusing on entrepreneurs and business news. He discussed differing views on what a brand is and Saffron’s IQ/EQ approach; he also spoke at length on Saffron’s partnership with Infinito and the synergies that result when two companies sharing the same view of brands and branding come together. More in the video.
News: V Festival 2013
Bringing the Vibe
Some of the Saffron team made a detour to V Festival this past weekend. It wasn't all fun and games - we're working with V on their new brand and most of the weekend was spent on a photoshoot with Olly Burn capturing the Vibe. Watch this space for more on that soon.
A little fun was had along the way, however. Unfortunately, what happens at V stays at V so details are limited...
PS: Quote of the weekend goes to our Parisian intern Remy after hanging out backstage in front of 30,000 festival-goers: ' Guys, I think I like my internship! '
Happy to hear it, Remy!
News: Coco London
Saffron, meet Michael
Michael Wolff visited Saffron last week for a chat over lunch covering everything from fracking to creativity, getting old to selling moments of inspiration.
It was, in itself, inspirational.
Wally's reaction? 'Michael, you're as brilliant as you've ever been'.
What a team they must have made. Michael, we're already looking forward to the next one!
News: Designer Breakfasts
Sahil on 'Collaborating with the Crowd'
Our Senior Strategist Sahil Sachdev was recently a panel member at Designer Breakfasts speaking about collaborating with the crowd; topics covered include the rise of Big Data and the impact this has on branding projects as well as clients varied understanding both of the crowd and the means of collaborating with them. More in the video below - the sound's a bit iffy so turn the volume up if it catches your interest!
Bronze at the Laus Awards
We’re happy to announce that Evo, the Spanish banking brand created by Saffron for NCG Banco in 2012, has won Bronze at the Laus Awards in the Graphic Design/ Corporate Identity category. This is the second time we've been lucky enough to win a Laus, having previously been awarded Gold for Vueling's name back in 2005.
The Laus Awards, organized by the Spanish Association of Graphic Designers and Art Directors of the FAD awards work based on its conceptual and formal quality, functionality, excellence and wider contribution.
The award is shared with China, the advertising and implementation agency that worked with Saffron on this project.
Gabor on NDTV
Our Executive Creative Director Gabor Schreier appeared on India's NDTV as part of a discussion on the science of design with 2 other jury members from the Kyoorius Design Awards in association with D&AD and IAA's India Chapter.
They discuss the intensity, variety and quality of current Indian design, how it stands up internationally, the difficulties of moving beyond the strict rules of design science, India as a design outsourcing hub and much more….
You can watch Gabor on NDTV's website (the discussion begins 9 minutes in).
Two of Saffron’s worlds collide at the European Beach Volleyball Championships
Two of Saffron’s worlds collided at the European Beach Volleyball Championships when the Spanish women’s team came second and the men’s team won the tournament in a stadium resplendent with the identity we created for A1, who were main sponsors of the hugely popular event held in Klagenfurt, Austria.
Well done to the Spaniards – they couldn’t have picked better surroundings!
Awarding design in India
Gabor Schreier, our Executive Creative Director has formed part of the international jury to judge the very first Indian design award launched by Kyoorius in collaboration with D&AD and IAA India Chapter.
The judges, under the supervision of D&AD’s Donal Keenan and Jury Foreman Simon Sankarayya came together in Delhi last week to review, discuss and elect the best of the best to present them with the Grey Elephant, Blue Elephant and the Red Elephant in 9 different categories that range from identity to digital.
Since each entry is unique and is a reflection of local culture and nuances, Kyoorius, D&AD and IAA India Chapter worked closely on defining a clear process and understanding of India ...
Welcome Saffron Lima
Saffron yesterday made public its partnership with Lima based brand agency Infinito, consolidating its expansion into the Latin American market.
Infinito is Peru’s most international award-winning brand agency, having worked on successful projects for major Latin American brands such as Alicorp, Tai-Loy and Qroma.
Saffron and Infinito are already engaged in joint projects that will launch later this year.
Saffron will continue to consolidate its presence in this market with the opening of a new office in Miami that will serve as a key hub for Latin American operations. The office will be lead by recently appointed LatAm Director Alfredo Fraile. Watch this space for more…
Jacob in Lima
Jacob Benbunan, Saffron’s CEO, was a guest speaker at Camp 2013 in Lima this week. The marketing congress, run by the executive education group Seminarium and Universidad Peruana de Ciencias Aplicadas, hosted leading marketing practitioners and academics from Spain and Latin America.
Jacob spoke on the importance for business leaders of looking ‘beyond the logo’ and discussed the importance of perspective, audacity and authenticity in driving growth in today's hyper-competitive business environment.
Stay tuned for more LatAm news soon.
News: Heaven or Hell?
Debate by design
A design debate in our studio last night where we each brought an example worthy of our vitriol and, the counter point, our adoration to the table. The sublime were mostly simple in their intent, thoughtful and understated - from notebooks with soft grey tone with fine white rules, the languid lines of Sahil's bike, and an easy pop of the cork with the ultimate corkscrew. Rage was ignited by the criminally over-designed or simply not seizing the gauntlet of modern technology - over-lycra-ed commuters, selfish cup cakes, silly jackets that turn into sillier tents or the flimsy prongs for US plug sockets to name a few.
News: Coco Madrid
Today we hosted a new Coco event, the third in a series of creative meetings in Madrid that bring together established and emerging artists and designers in Spain.
We invited Enrique Radigales, an amazing visual artist, to give us insight into how technology informs relationships and the manner in which this inspires his art. Enrique discussed the limits and opportunities of the analogue and digital world and how the relationship between time and technology impacts creativity. Read more at his website.
News: Award winners
Two Saffron clients crowned law firms of the year
We’re delighted to report that Taylor Wessing and White & Case, both Saffron clients, have been chosen as law firms of the year by The Lawyer magazine.
Taylor Wessing was recognised by the judges not only for its top tier legal advice but also for its highly innovative approach. “Statistics of a 31 per cent increase in PEP in 2012 and a 71 per cent pitch hit rate are staggering. 2012 was a truly outstanding year for the firm.”
At the same event White & Case picked up the International Firm of the Year award thanks to a similarly impressive performance recently and in particular a standout year in 2012. “White & Case have global scale and, it would appear, a truly ...
News: New work
V Festival kicks off at Saffron
As the UK festival season kicks off and is welcomed by typically inclement British weather, we're excited to announce that we're working with V Festival - one of the country's biggest - to ensure good vibes no matter the forecast.
Watch this space for more soon.
Wally Olins at V&A
Wally Olins, Saffron’s Chairman, is taking part in a podcast series at the Victoria & Albert Museum soon. The series of interviews, organised by Damien Whitmore, the V&A’s Head of Public Programme, will provide insights into the ‘behind the scenes’ world of the world’s greatest museum of art and design.
Wally will be speaking about the nature of museum branding and the role cultural institution brands play in shaping society. He will share his ideas on the changing world of branding and communications and how museum brands might evolve over the next decade.
See more at vam.ac.uk
News: Law firm CMO event
How to effectively engage lawyers and staff in firm's brand
Guest speaker: Mikki Mahan
Global Head of Communications, White & Case LLP
The event is by invitation only for individuals at CMO or head of department level and there are a limited number of places available.
Mikki Mahan, Global Head of Communications at White & Case LLP, will share learning from her experience of conducting a firm-wide branding initiative, which was recently implemented across all global offices and practices following a leadership review process. Ian Stephens, Principal of Saffron Brand Consultants will chair the roundtable discussion where participants will be encouraged to share their views and experiences with the group under Chatham House Rules.
The event is free to attend and will begin at 8:30am and finish at 10:00am so ...
News: A1 Telekom Austria
Many ideas, one A
As Austria's largest ICT company, A1 provides IT services to leading corporations with global reach. Like for its residential and SME customers, A1 aims to adapt to the needs of its largest customers - to effectively become a reflection of that particular company's needs. This degree of service lies at the heart of A1's brand and is expressed in Saffron's German Sponsorship Award-winning brand strategy and the dynamic visual system that lies at the heart of A1’s identity.
Recently, Saffron and A1's advertising partners created the latest A1 corporate business campaign. Here, the ever-changing A1 logo takes on the shape of some of Austria's most well-known companies. The stories of iconic companies such as ...
News: Coco London
Bruno Maag + Saffron
We hosted the infamous Bruno Maag – from Dalton Maag – as a lunchtime guest at Saffron. The self-named Helvetica Killer, Bruno is a passionate speaker who encouraged us to throw on our lurid, silky, typo-nerd anoraks, pulled out from the closet, for a joust in the boxing ring with bloody words set in bloody type.
We heard inspiring stories, from Bruno’s early days as an apprentice typesetter to his recent work in China where he crafted over 27,500 type characters for a major global brand. www.daltonmaag.com
News: Place branding
Made in Turkey
We are excited to share that our work for the Turkish Exports’ Association (TIM) got a mention in the Haberturk, a Turkish leading daily, last Saturday.
TIM recently appointed Saffron to help define what ‘Made in Turkey’ stands for and to create a strategy to promote Turkish products and international trade. We worked with the Ministry of Economy and over 70 of Turkey’s most prominent business leaders, including the CEOs of Turkish Airlines, Do & Co, Ulker, Arcelik and many others, to co-create a proposition for the country brand. TIM Chairman, Mehmet Büyükeksi said ‘This is the first opportunity to create Brand Turkey from scratch, reinforce Turkey’s perception internationally and build a positive image worldwide’.
Probably The Best Brand Agency
Brandemia has named Saffron The Best brand agency in Spain and Latin America in 2012.
The awards, led by Brandemia and the Spanish Association of Branding Agencies (Aebrand), recognises the best work of professionals and agencies in the Spanish-speaking world. Our recent work for MTel, Coinc, Evo and Volotea got a special mention. Full report on www.brandemia.org
Sahil on the BBC
Our Senior Strategist Sahil Sachdev was on BBC World News recently, discussing the impact of some negative news stories coming out of Brazil on the nation’s brand. With the World Cup 2014 and Rio 2016 just around the corner, and with international attention focused on Brazil more than at any time in its history, how can the country manage its reputation when long standing issues such as police violence continue to make the headlines?
Saffron at ESADE
Jacob Benbunan, Saffron’s CEO, recently spoke at ESADE Business School. The talk was part of a series of presentations by Agencias de España Executive Committee aimed to help SME businesses develop strong brands. Jacob discussed how brand can become a key commercial asset for small enterprises and shared his experience working with Saffron’s client Phibo, a leading SME with global reach.
Saffron at ESIC
Jacob Benbunan, Saffron’s CEO, was speaking at ESIC Business and Marketing School in Madrid on Friday,15th March. Jacob discussed how Spain nation’s brand is a key commercial asset for the country and, beyond that, for Spanish headquartered companies – big and small – that operate internationally. More information here.
Mondragón: The Driver of Change
Mondragon Corporation, Saffron client, has won this year’s Boldness in Business Award from the Financial Times. The company won the Drivers of Change category for being a ‘role model for contemporary capitalism’.
Mondragon is one of Spain’s largest companies and operates a co-cooperative model of more than 250 companies across finance, retail and manufacturing. According to the FT, ‘ Co-operatives and conglomerates are often regarded as dinosaur concepts. But in Mondragon, the conglomerate structure seems to have added security and diversification, as intended, and the co-operative model has not obstructed the company from behaving boldly.
There is a lesson for others in this’. Read the full article at here.
News: Bryan Adams
Bryan Adams Exhibition marks the brand launch
Oklahoma Contemporary marked the launch of its new brand with an exhibition by Bryan Adams, musician turned professional photographer, featuring select images from his recently released book, Exposed.
In an indication of how the new brand – based around the idea of Creative Connections – has been taken to heart, Mary Ann Prior, Executive Director of Oklahomas Contemporary, said of the exhibition: “It’s my aim to form connections – between art and the individual, between viewing and learning, between the easily understandable and the unfamiliar – and Exposed does it on all levels.”
You can find more information on Oklahoma Contemporary’s new website.
News: Campaign India
Jacob speaks to Campaign India
Jacob Benbunan, Saffron’s CEO, features today in Campaign India discussing Saffron’s hub in Mumbai and what it’s like doing business in India. Jacob talked about recent work with Jindal Steel, touches on Saffron’s heritage in India working for Apollo Tyres and West Bengal, and reflects on how the value of strategic advice, beyond design, has started to gain momentum in India in the recent years. The full interview was published in a printed version of www.campaignindia.in
London’s emerging neighbourhoods
Ian Stephens spoke recently at the London School of Economics about the challenges faced in a place branding project, drawing on Saffron’s experience in developing place brands for countries like Poland and West Bengal, cities like London and emerging neighbourhoods like Nine Elms.
The issue is simple – places needs brands to thrive (whether they see it that way or not), but strong place brands are much harder to develop than normal brands even though the processes are much the same. They’re harder because the people in control of the brand (the clients) are usually a very loosely associated group of stakeholders who have very different objectives and very different perspectives on what they think the brand should be ...
News: Brand Is You
Brand is You — Event in Istanbul
What are the brands of Turkey’s future?
The third edition of the Brand is You conference, organised by Saffron Brand consultants will be held in Istanbul on the 17th of January. We have brought together more than one hundred leaders – CEOs, opinion formers and brand experts – from a spectrum of different industries to share their experiences and insights. We will explore the changing world of branding in Turkey through a series of workshops, panel discussions and speaker presentations, and we will discuss how Turkish brands can become leading global brands.
The speakers include Haluk Okutur, Chairman of Simit Sarayı , Şahap Aktaş Chairman of Aktaş Holding, Hamdi Altunalan, President of Seranit, Serdar İnan, Chairman of İnanlar İnşaat, as well as ...
Ian talks on IBM in Contagious
IBM = IQ + EQ
EQ (emotional intelligence) is the secret of IBM’s recent brand success.
Successful branding is quite straightforward: find a brand idea with the right mix of rational and emotional messages, (IQ & EQ) and build it into absolutely everything you say and do in the marketplace.
Well, it’s easy in theory but doggedly difficult in practice, because almost all organisations have such an IQ-biased business culture, that they find it extremely hard to embrace the EQ part.
IBM’s Smarter Planet brand concept has both, whereas the brand strategies of close competitors like Accenture and Oracle are more or less ‘pure IQ’ driven and consequently fail to engage their audiences nearly as well. Read full IBM case ...
News: Baker & McKenzie
Baker & McKenzie — Most Powerful Brand
Baker & McKenzie, our client, has been named The Most Powerful Law Firm Brand in the World for the 5th year running. The research, carried out by Acritas, surveyed 1,000 in-house counsels of companies with at least $ 1billion revenue. Baker & McKenzie scored the highest in the survey, which ranked firms by four factors – awareness, favourability, multijurisdictional litigation and multijurisdictional capabilities, and the firm’s score was nearly double that of a second-place firm. Read more on the Acritas website.
Coco at Saffron
Saffron is launching Coco, a series of creative meetings held monthly in Madrid to bring together established and emerging artists and designers in Spain.
The presentations and workshops will give us insight into what inspires our guests and how modern environment shapes their thinking and approach to art and design.
We will explore collaboration in a variety of disciplines – from architecture, conceptual art and moving image to food, music and fashion.
A presentation by Luis Úrculo, an artist renowned for exploring ‘small and indefinite architecture in an opened format’, is the first in series. See Luis work here.
News: Nobel Peace Centre
Wally Olins at The Nobel Peace Centre
Cold, peaceful and boring?
Wally Olins is taking part in a debate on Norway’s international reputation next week in Oslo.
What determines how other countries and people see Norway? Is Norway perceived as an environmental nation in the middle of the oil age? Can the country still be perceived as a peaceful nation? How can the best promote Norway? Full details here.
Breakfast event with the ICR
Saffron, together with the Institute of Cancer Research, today hosted the first in its series of breakfast events in London. Twenty fundraisers, brand teams and marketing people from the UK’s leading charities discussed new initiatives to raise their profile, encourage fundraising and attract top talent. Lara Jukes, Director of Development from the Institute of Cancer Research, a recent Saffron client, shared her experience of how the ICR are using their brand to continue making discoveries that defeat cancer.
News: Design Thinkers
Gabor at Design Thinkers
Our Creative Director Gabor Schreier has been invited as a lead speaker at the upcoming conference Design Thinkers 2012, taking place in Toronto this weekend.
Other speakers will be Stefan Sagmeister, Tom Eslinger of Saatchi and Saatchi and David Butler, VP of Innovation at Coca-Cola.” Read more on here.
News: Place branding
Jacob Benbunan + Leading brands of Spain
The Leading Brands of Spain Forum – an initiative of a group of leading Spanish companies formed to promote and develop their national brands – has invited Jacob Benbunan to be a part of this year’s jury.
Since 2005, the Forum has been promoting the awareness and recognition of Honorary Brand Ambassadors of Spain. This formal recognition is granted to outstanding individuals and companies who have significantly contributed to the improved reputation of Spain on a global scale.
The selection process starts by asking a number of representative companies, institutions, media outlets, ambassadors and commercial counsellors – both inside and outside the country – to nominate their leading brand. The jury will announce award-winners on the 16th of October.