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Saffron’s European Brand Barometer report
The Brand Handbook
Visit the The Brand Handbook site
Thames and Hudson, 2008
On Brand
Thames and Hudson, 2003
Published in 20 languages.
“Fascinating stuff… He is the most intelligent person writing about brands.”—Stephen Bayley, Guardian
Trading Identities: Why Countries
and Companies are Taking on
Each Others’ Roles
Foreign Policy Centre UK, 1999
Corporate Identity:
Making Business Strategy
Visible Through Design
Thames and Hudson, 1989
