14 November 2008 /
Chanel. The latest victim of (brand) self-absorption?
by Juan Ramírez at 9:13 pm 14 November 2008
Filed under: Architecture, Art, Branding, Cobranding, Identity, Luxury, Typography
Tags: Architecture, Branding, Chanel, Zaha Hadid
The past weekend was the last opportunity for people in New York to see the Chanel Mobile Art in Central Park. A futuristic nomad art centre imagined by Karl Lagerfeld and designed by Zaha Hadid to celebrate the anniversary of Chanel’s 2.55, the very same iconic quilted bag that warranted a double spread on Wally’s latest book, and so named because it was first issued in February 1955. I took the A train uptown to see what this was about.