1 July 2008 /
New Belfast brand misses opportunities, however understandably
by at 9:56 am 1 July 2008
Filed under: Branding, Identity
Tags: Branding, Identity, Logos
The new brand is spearheaded by a friendly heart-shaped/letter B logo.
The new Belfast “brand’ (really a brand identity, if we’re using our words carefully and correctly) came out this week. Since Saffron is working now for the Northern Ireland Tourist Board, I have been to Belfast a few times and find it a genuinely nifty city something like a Glasgow to Dublin’s Edinburgh, to make an extremely rough comparison (except that Glasgow’s actually bigger than Edinburgh).