25 February 2009 /

The heat is on for solar energy companies

by Ian Stephens at 4:11 pm 25 February 2009
Filed under: Branding, Identity
Tags: energy, solar

The time is right for solar energy companies to put energy into building strong brands.

When I was a child and forgot to switch off the light when leaving a room, my grandfather used to say, “switch off the light because I am not working for an electricity company”, the subtext being that electricity didn’t come free. Simply put, his main reason for being careful with energy was an economical one: you shouldn’t waste it because it is expensive.

The environment wasn’t an issue then, but it is now.

The idea of renewable energy, far from being a fantasy is now a real industry, growing at exponential rate for the past ten years – solar energy, in particular, has been growing at or above 20% year on year and continues to do so. Favourable regulations and smarter technology are amongst the factors that fuel, as it were, the growth of the industry. Read more…