21 November 2008 /
The Brand Handbook goes global
by Ben Knapp at 9:50 am 21 November 2008
Filed under: Press
Tags: India, Wally
Book launches are tiring.
The big man’s been in India to promote the launch of his latest book, The Brand Handbook. This and other quotes, plus some damn good reviews, ran in national Indian newspapers over the past weeks. Recent book tour whistle stops in Denmark, Switzerland, Turkey and Russia were also well received. At least according to Wally!