Astara has great ambitions in the mobility sector. Saffron partnered with them to ensure the brand delivers towards their business goals.

Within its strategic plan, driven by a great focus on the client, Astara has been recently working on the implementation of its own distribution and mobility ecosystem, in times of an entire industry transformation to respond to the challenges demanded by society, such as achieving more sustainable mobility, better digitized and more energy efficient.

Astara’s promise to “enable people to go further” implies providing the most relevant mobility option, at the right time, to the right person or business. That’s why our client is expanding its presence to 25 markets by 2023, and venturing into new lines of business within the mobility sector – from car subscription models to fleet connectivity platforms. Moreover, their transformation means connecting with consumers; adding B2C to their established B2B model.

In January 2022, tapping into the excitement sparked by the transformation of the company, Astara decided to send a team to the Dakar Rally 2022. Their new identity will be on show at the event and beyond.


  • Brand Diagnosis
  • Brand Strategy
  • Naming
  • Visual Identity
  • Verbal Identity
  • Activation Plan

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