In the midst of the economic crisis sweeping Europe, NovaCaixaGalicia, the fourth largest savings bank in Spain, wanted to prove that banks can put their customers first by placing their interests right into its business model. Evo offers one single product, which integrates a traditional savings account with a current account that dynamically feed one another to deliver the greatest possible return to the account holder. A straightforward approach that helps you save without you even noticing – an evolved banking model for a new context.
- Visual Identity
- Brand Design
- External Brand Activation
Simplicity by design
Saffron developed this new brand from scratch, including the strategy, naming and visual expression. The name – ‘evolution’ in short – sets the bank apart and conveys the step forward that it represents in the banking world. The creative concept responds to the same evolving spirit of the business model; it is essential, smart and unconventionally classic, with no frills or fancy promises. Evo’s identity is based on an iconic symbol that alludes to its offer – two accounts in one – with a minimal yet sophisticated colour palette that avoids superfluous extravagance.
Since launch, Evo has successfully grown to be a key digital player in Spain. Acquired by Bankinter in 2019, Evo is easy to spot – they look totally different to any other bank.