Sisecam Group are an industrial group operating on an international scale in the fields of flat glass, glassware, glass packaging and chemicals. In a market dominated mostly by old-school European glassware brands with a heritage and aesthetic based on tradition and decoration, they asked Saffron to create a new brand that would appeal to a younger-minded, more discerning international market.


  • Brand Strategy
  • Verbal Identity
  • Naming
  • Visual Identity
  • Environmental
  • Brand Design

Nude was designed to appeal to a variety of different global markets, drawing upon alliances and design partnerships with architects and artists who can bring new and experimental ideas and designs to infuse the brand with an international and constantly novel vernacular. Ron Arad and Swarovski are the first partnerships of note, both bringing their own unique design language to the Nude experience.

The name and brand strategy were supported by a logo and design language that captures the clarity and simplicity of the idea through subtle colours and suggestive imagery. Pink adds a bold and humorous touch to the colour palette while the geometric logo traces the curvature of blown glass. The visual language is simple and invites partnership in its expression through collaborations in global markets.

The Nude brand brings a refreshing new angle to an age-old industry of domestic glassware – you might even say that Nude has never looked so good!

How about a pinch of Saffron?

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