Polsat Plus Group (Grupa Polsat Plus) and its services are present in almost every other household in Poland. From the telecom services of Plus to production and distribution of content from Polsat, the Group provides services “For Everyone. Everywhere”.


  • Bespoke typography
  • Brand architecture
  • Brand design
  • Brand guardianship
  • Brand identity
  • Digital design
  • Environmental
  • External brand activation
  • Go-to-market
  • Naming
  • User experience
  • Visual identity

The challenge

The Group came to us with an important challenge, to build a consistent and coherent brand architecture for their entire Polsat Plus Group ecosystem.

Over the past year, we’ve been working in partnership with the Group to restructure their entire portfolio and redesign all of the brands within it.

The solution

The new brands were designed in such a way to describe clearly the services and products offered by Polsat Plus Group. The new logotypes were designed with the purpose of creating an ecosystem, clearly identifying each of them as part of the group.

The new logotypes initiate the evolutionary changes in the portfolio of brands of the Group and the strategy of their communication.

Full case study coming soon.

“The new, coherent logotypes of Plus and Polsat open the path to a better communication of our services and an easier association by customers of those services with us.”

Piotr Gawel

Management Board of Plus network operator, Polkomtel

How about a pinch of Saffron?

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