Regional Medien Austria has relaunched its brand identity and adopted a new brand architecture. With 129 weekly print media and a growing portfolio of digital brands, RMA engaged Saffron to simplify and clarify its outward appearance.

To create a strong group Brand for employees and connected media brands for readers throughout Austria’s regions. The initial result of our work was launched in October 2021 and continues to be rolled out across the RMA portfolio.


  • Brand Strategy
  • Brand Architecture
  • Brand Identity

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