Overview

The Valuable 500 is a collective of the top 500 CEOs and their companies putting disability on the business leadership agenda. Saffron partnered with the Valuable 500 to evolve their brand through an experience strategy that accelerates change. We designed a digital ecosystem of products and services that empowers interactions and boosts collaboration to help the Valuable 500 advance in their mission: To create a more inclusive society for over 1.3 billion people living with some form of disability.

Services

  • Brand Strategy
  • Brand Identity
  • Service Design
  • Product Strategy
  • Experience Design
  • Development overview and roadmap

Creating a collective business network: A human-centred approach to a community-led solution

With the focus on ending disability exclusion, our research showed that all parties needed to join forces in order to move from generating awareness to sparking action and accelerating change.

The challenge was to define an overarching and collaborative strategy for all members. The Valuable 500 brand needed to connect 500 leaders of the most powerful companies around the world, D&I teams, and people with disabilities to ultimately create an inspiring ecosystem capable of fostering inclusiveness.

“All the team is absolutely wowed by the functionality and the vision Saffron was able to create.”

Chloe Matharu

The Valuable 500 CMO

Outcome

The Valuable 500, with the digital ecosystem that Saffron has helped design, has the power to continue to impact the lives of 22 million employees: 500 companies that span 64 sectors in 41 countries, and 1.3 billion people living with disabilities across the world. After launching the new brand and ecosystem, the Valuable 500 were able to sign up Apple, Google and Microsoft, among others as Iconic Members of the collective. At the campaign launch alone, 80 million impressions were achieved, which coincided with the International Day of Persons with Disabilities. Across the Valuable 500 members, 81% of companies reported that they were better placed towards making progress in disability inclusion than a year ago. The Valuable 500 network, products, and services have become the first set of worldwide tools, information, and inspiration to support companies in their journey of putting disability on the leadership agenda.

“Everything you do, you give it everything: your heart, passion and every inch. I know that we are lucky enough to be working with a world class team in ability, and an untouchable team in heart and imagination.”

Caroline Casey

The Valuable 500 Founder

Overview

The Valuable 500 is a collective of the top 500 CEOs and their companies putting disability on the business leadership agenda. Saffron partnered with the Valuable 500 to evolve their brand through an experience strategy that accelerates change. We designed a digital ecosystem of products and services that empowers interactions and boosts collaboration to help the Valuable 500 advance in their mission: To create a more inclusive society for over 1.3 billion people living with some form of disability.

Services

  • Brand Strategy
  • Brand Identity
  • Service Design
  • Product Strategy
  • Experience Design
  • Development overview and roadmap

Creating a collective business network: A human-centred approach to a community-led solution

With the focus on ending disability exclusion, our research showed that all parties needed to join forces in order to move from generating awareness to sparking action and accelerating change.

The challenge was to define an overarching and collaborative strategy for all members. The Valuable 500 brand needed to connect 500 leaders of the most powerful companies around the world, D&I teams, and people with disabilities to ultimately create an inspiring ecosystem capable of fostering inclusiveness.

“All the team is absolutely wowed by the functionality and the vision Saffron was able to create.”

Chloe Matharu

The Valuable 500 CMO

Outcome

The Valuable 500, with the digital ecosystem that Saffron has helped design, has the power to continue to impact the lives of 22 million employees: 500 companies that span 64 sectors in 41 countries, and 1.3 billion people living with disabilities across the world. After launching the new brand and ecosystem, the Valuable 500 were able to sign up Apple, Google and Microsoft, among others as Iconic Members of the collective. At the campaign launch alone, 80 million impressions were achieved, which coincided with the International Day of Persons with Disabilities. Across the Valuable 500 members, 81% of companies reported that they were better placed towards making progress in disability inclusion than a year ago. The Valuable 500 network, products, and services have become the first set of worldwide tools, information, and inspiration to support companies in their journey of putting disability on the leadership agenda.

“Everything you do, you give it everything: your heart, passion and every inch. I know that we are lucky enough to be working with a world class team in ability, and an untouchable team in heart and imagination.”

Caroline Casey

The Valuable 500 Founder

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