Now available: The end of brand loyalty? How to make brand work for customer loyalty from East to West

Today we publish the results of our research: “The end of brand loyalty?”. Discover what is currently affecting brand loyalty in the world’s largest economies, US and China. With this unusual holiday season underway in the West, a crucial time for businesses across both markets is unfolding. But can brands rely on a loyal consumer base to support them through this period or has brand loyalty now fundamentally shifted?

Saffron’s report analyses what factors drive brand loyalty in the US and China, and identifies actionable insights that your brand can implement today to drive brand loyalty within your customer base.

Download the full report to find out.

For a deeper dive into the findings of the study, or to discuss your brand's loyalty specifically, get in touch.


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