Design Talks: Saffron x Banco Sabadell

Earlier this month, our co-founder and CEO Jacob Benbunan was invited to speak with Banco Sabadell CMO Lluís Pons in the first edition of Design Talks, a new series created by the Design Institute of Spain.

The series brings together leading figures from the Spanish business world to discuss their experiences and offer inspiration and insight on their areas of expertise.

Jacob and Lluís discussed topics such as the true meaning and value of brand, and the opportunities for brands arising in the current business climate.

Watch the conversation, in Spanish, below.