From an incumbent to an energy brand

How brand is crucial for energy companies

Jacob Benbunan closed the CHARGE Energy Branding conference in Iceland this year by sharing his insight and experience with the international energy community. He explained why established market leaders need to make sure they have a strong brand to see them through challenging times. The full speech is available below.

Saffron has extensive experience working with energy industry clients, so it was a good opportunity to catch up with some old friends too. Always a pleasure to swap ideas and learn new things, and especially in such a fantastic place as Reykjavik.

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