How to run a brand project in a university


We know that embarking on a branding project in a university is not for the faint hearted. While many in the institution will feel passionately that ‘something is wrong’ with the current situation and advocate change, others will be much more circumspect and sceptical. In our experience, the majority of sceptics can be won over once they recognise that you are proposing something more fundamental – to create a powerful reputation development tool that will help the university attract more than its fair share of the most talented academics and students at all levels.

Read our top tips here.