Saffron worked with Ria Money Transfer in the development of their new brand identity. After the launch of the brand in July 2020, we caught up with Aura Martinez Schifflers (Director of Global Communication & PR at Ria) to take a closer look at the project overall and ask her how the new brand is impacting the organisation as a whole.
- 0:07 - What was the challenge? Why did you approach Saffron?
- 1:26 - How did Saffron tackle this challenge? (Brand Strategy)
- 2:44 - How did Saffron translate brand strategy visually into design? (Brand Design)
- 3:44 - How has the new brand impacted Ria as an organisation?
Find the full case study here.