Saffron Book Shelf, April: Inspiration and action

Spring is a time of new beginnings so this month’s reading list is focused on inspiration and action.

After a few weeks of confinement at home in unusual circumstances, Chief Strategy Officer Fernando Ortiz-Ehmann recommends some books that can inspire action.

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business, by Rita Gunther McGrath.
What’s the best way to ensure your business remains competitive over time? Rita Gunther McGrath explores the importance of reinventing your strategy to move with the times, rather than sticking to obsolete business models.

Hit Refresh: A Memoir by Microsoft’s CEO, by Satya Nadella.
Microsoft CEO Satya Nadella details the ongoing internal transformation of the tech giant and how hitting ‘refresh’ is key to successful technological advancement. He also addresses the value of human empathy in our society, prescient in these strange times.

Disruptive Branding: How to win in times of change, by Jacob Benbunan, Gabor Schreier and Benjamin Knapp.
The book we published last year is more relevant than ever now in its view that change is inevitable, and innovation in the face of disruption is the key to survival. The businesses that survive are those who view change as an opportunity. How will your business respond to the challenge?

Feral: Rewilding the Land, Sea and Human Life, by George Monbiot.
How different would our lives be if we were to rediscover the symbiotic relationship between humans and the natural world? George Monbiot is an activist and investigative reporter who explores an alternative future and what this would mean for our society.

Think, Make, Imagine: A Brief History of the Future, by John Browne.
John Browne draws upon history and his own experiences to consider the benefits of the human compulsion to innovate and evolve. No time like the present to ponder the role of innovation in creating a better future for our society.

Extreme Ownership, by Jocko Willink and Leif Babin.
Two US Navy Seals talk the reader through how to enrich their business and personal lives with effective leadership skills picked up on the front line during the Iraq War.

To read our March edition of the Book Shelf, click here.

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