Saffron Book Shelf, May: A time for clarity

As the evenings grow longer and the skies clear, May is bringing with it a little more clarity.

This month, CSO Fernando Ortiz Ehmann recommends five captivating books that will encourage you to view the world in a different light.

21 Letters On Life And Its’ Challenges, by Charles Handy.
What does the future hold for the next generation? In the form of letters to his grandchildren, Charles Handy draws on his wealth of wisdom to take a glimpse into the yet undefined society of tomorrow.

Hit Makers: The Science of Popularity in an Age of Distraction, by Derek Thompson.
In this eye-opening investigation, Derek Thompson unravels the complex psychology behind what makes things popular and inspects the reflection of humankind in viral sensations.

Hegarty on Advertising: Turning Intelligence into Magic, by John Hegarty.
One of the world’s most respected admen offers advice on all things advertising, as well as a comprehensive account of his illustrious career.

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century, by Scott Bedbury.
Scott Bedbury draws on his experience building iconic brands for the likes of Nike and Starbucks to lay out some of the key steps to create industry-leading brands.

Value Proposition Design: How to Create Products and Services Customers Want, by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda and Alan Smith
This illustrated book offers advice on how to create and test value propositions in order to ensure your products and services match what customers want and need.

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