Saffron in conversation with: CBRE

The future of brand spaces: talent, culture and the city

In the first of a new series, we invited CBRE, the world's largest real estate services group, to join us to share their industry expertise and discuss branded spaces and the future of real estate.

As we learn to live with coronavirus, we are very interested in the impact of the new normal on brand spaces, from workplaces to retail.

Drawing on their wealth of experience, Saffron CEO Jacob Benbunan and Adolfo Ramírez-Escudero, CBRE CEO Spain, covered a range of topics.

From the importance of branded spaces when it comes to attracting talent, establishing business partnerships and influencing the way employees interact with the culture of their workplace.

What changes can we expect to see as a result of new social distancing measures? Has the pandemic catalysed a long overdue evolution of the ways in which we work? And what is the role of the office or retail space in the city?

A fascinating conversation, and our thanks go to Adolfo and CBRE.

To discuss any of the topics covered, get in touch. We're always happy to talk.