Current global health and economic upheavals have accelerated a pre-existing development. Brands that stand up and speak up on societal issues get rewarded by loyal employees and customers.
Environmental, Social and Governance (ESG) driven purpose does not only motivate existing employees and attract the brightest new ones, it also leads brands to outperform the stock market by 134%*. Nearly two thirds of consumers around the world say that they would buy or boycott a brand based solely on its position on a social or political issue**.
At Saffron we help businesses to use their brand to join the right conversations and to speak with a relevant and differentiating voice. In this case, one size does not fit all, and given our international experience across industries, we can help brands to create and, crucially, implement brand purpose in order to drive relevant KPIs.
Don't be sidelined. Make your brand work for issues that matter.