News

Supporting the fight against Breast Cancer with the Spanish Cancer Association

It is Breast Cancer Awareness Month 2019, and we try to take time each October to remember that there are things we can do to help the cause

21 October 2019

Presentation of our book ‘Disruptive Branding’ at Centro Sefarad, Madrid

You're invited to join us at Centro Sefarad-Israel in Madrid for an evening with Jacob Benbunan, our CEO. He'll be presenting Saffron's book

18 October 2019

Vienna to speak at City Nation Place Conference 2019

Our client "the City of Vienna" is set to address City Nation Place Global Conference on November 7th, where their Head of Press and Information

9 October 2019

Saffron CEO Jacob Benbunan speaks to Branders Magazine

This month Saffron CEO Jacob Benbunan is on the cover of Branders Magazine’s Disruption Issue.Branders Magazine invites industry experts to share

8 October 2019

Saffron at CHARGE Energy Branding 2019 in Iceland

This week we're off to Iceland again for CHARGE Energy Branding 2019.Our CSO Fernando Ortiz-Ehmann has been invited to discuss how to apply research

30 September 2019

The Economist names Vienna the world’s most liveable city

The Economist has named Vienna the world's best city to live in, for the second year running.The report, which takes into account 30 factors and

4 September 2019

Saffron mentors start-ups at the EIT Food Accelerator Network

EIT Food is the EU's designated body to transform the food system to be better for people's health and the environment.They have created a Food

27 August 2019

HK Express is most improved brand in Hong Kong says YouGov BrandIndex

Congratulations to HK Express, who came top of the most improved brands in the YouGov BrandIndex for Hong Kong brands.The YouGov BrandIndex ranks

22 August 2019

Announced: Saffron City Brand Barometer 2019 results

Today we reveal which city has the strongest 'business brand' in the world, as we release the Saffron City Business Brand Barometer 2019.The report

16 July 2019

HyperloopTT appoint Saffron as their global strategic brand partner

Saffron has been appointed as the global strategic branding partner of Hyperloop Transportation Technologies.HyperloopTT are building the future of

3 July 2019

Saffron’s Book Launch in Madrid

Last night we launched Saffron's new book in Madrid with an evening panel discussion on the themes of the book.We welcomed clients and

12 June 2019

Talk: A new brand for the City of Vienna

We have been invited by designaustria to present our work for the City of Vienna at designforum in Vienna, alongside our partners on the project

30 May 2019

The new YouTube brand on the high street in London

We love seeing our work brought to life, especially in our home cities.Our YouTube identity is live on London's streets at YouTube Space in King's

24 April 2019

Saffron Rebrands Vienna, The World’s Most Liveable City

Saffron is delighted to announce that the brand we developed for the City of Vienna is launched today.For the past year, Saffron has been working on

11 April 2019

Saffron publishes Disruptive Branding: How to win in times of change

Today, global brand consultancy Saffron launches a book on how businesses can use disruptive branding to stay ahead in the era of constant

2 April 2019

18 Years of Saffron

I remember very well the weekend I spent with my wife, Ana, together with Wally Olins and his wife Dornie at their home early in 2001.In the

26 March 2019

Proximus tops telco brand poll in Belgium

Congratulations to Proximus, who won the accolade of Best Brand in Belgium at the Best Brands 2019 Awards.The ranking was based on measuring a

25 March 2019

Brand at Work in Istanbul: Employer Brand

Brand At Work invites business leaders to meet with Saffron’s consultants to explore how brand can be put to work for their organisations.To kick

22 March 2019

Vintry & Mercer Opens in London’s City

Congratulations to Vintry & Mercer on opening in London's City, bringing to life the brand identity designed by Saffron.London's newest luxury

19 March 2019

Saffron starts the term at IE Business School

Saffron is always proud to celebrate the achievements of our team.This week we’re sharing the news that CCSO Luz Erhardt and CSO Fernando

4 February 2019

Gulf Air Wins Most Improved Brand Award

Congratulations to Gulf Air, who have been awarded Most Improved Brand at The Design Air Awards 2018.Saffron worked with Gulf Air to rediscover the

14 December 2018

How to brand a place: Saffron in Creative Review

Saffron spoke to Creative Review about Place branding for their November issue, which was all about Places.Saffron's team has extensive experience

20 November 2018

New Chief Strategy Officer Appointed: Fernando Ortiz-Ehmann

Fernando Ortiz-Ehmann has been promoted to Chief Strategy Officer at Saffron Brand Consultants.Fernando brings over 20 years of experience from a

16 November 2018

Giving Life To Lyntia, The Fibre Champion

Saffron has been working with fibre optic industry leader Ufinet to create a new name, brand strategy and visual identity for its new venture in

24 October 2018

Watch the video: Saffron & YouTube at CXI Conference

We wanted to share the video of our talk with YouTube at CXI Conference earlier this year. Filmed in full, you can now watch our CCO Gabor Schreier

21 September 2018

Saffron’s work with Bird & Bird shortlisted for FT Innovative Lawyer Award

We're proud to say that Bird & Bird's Client Solutions initiative has been nominated for the Financial Times Innovative Lawyers award. We

13 September 2018

Saffron at Brief Design Festival

Saffron's COO Gabor Schreier will be speaking at Madrid's Brief Design Festival. Join us on October 5th to hear Gabor talk around this year's

12 September 2018

A New Brand For Vienna, The World’s Most Liveable City

Saffron is proud to be working in partnership with Saint Stephens and Instant for the city government of Vienna, the world’s most liveable city

7 September 2018

Saffron at Hay Festival at IE Business School

Join us at Hay Festival Segovia, where Saffron's CEO Jacob Benbunan will be in conversation with Walter Mariotti, editor of the leading

6 September 2018

The Wally Olins Award with IE

Each September Saffron presents The Wally Olins Award to a top student from Madrid's leading business school, IE, in honour of the memory of our

31 August 2018

Saffron at CHARGE Energy Branding in Iceland

Join Saffron in Iceland this September, where we've been invited to give the closing speech at CHARGE Energy Branding conference. Our CEO, Jacob

29 August 2018

Saffron & YouTube at CXi18

Last week, our CCO Gabor and CD Matt took to the stage with the CD of YouTube Chris Bettig in Bielefeld, Germany as a part of the CXI18 conference

22 June 2018

Saffron x YouTube at CXi 18 Conference

What defines the effectiveness of a corporate or brand identity project? What is needed, from both client and agency? And how can such a complex

30 May 2018

The Dos & Don’ts of Brand Building in 2018

Last week our CEO Jacob was a speaker at Collision Tech Conference in New Orleans. Billed by Bloomberg as “Davos for geeks”, Collision is one of

9 May 2018

Collision Conference 2018

Our CEO Jacob Benbunan will be speaking at Collision Tech Conference in New Orleans this coming week. A four-day extravaganza of tech and talks

27 April 2018

Gulf Air takes flight

We are very pleased to announce the launch of the new brand that we have created for Gulf Air, Bahrain’s national airline. The new livery was

12 April 2018

Sustainable Brands Conference 2018

In April, our CEO Jacob Benbunan will be speaking at the 2018 Sustainable Brands Conference in Istanbul. Sustainable Brands shines a light on

9 April 2018

Time to stop

Today our thoughts are with our friends and their families at YouTube in San Bruno. We wish all those affected by yesterday’s terrible incident a

4 April 2018

Wally Olins (CBE) entered into the Oxford Dictionary of National Biography

We are very pleased to announce that Saffron’s late, great co-founder Wally Olins has been included in the 2018 edition of the Oxford Dictionary

16 March 2018

Excellence in Communication Design – GDA

Last Friday in Frankfurt, Saffron was awarded an Excellence in Communication Design – Web at the German Design Awards. The Award show – hosted

16 February 2018

Best of Brand New 2017

Brand New recognise our collaboration with YouTube as one of the best projects of 2017.

25 January 2018

CEO Jacob Benbunan to speak at Web Summit 2017

Our CEO Jacob Benbunan will be speaking at this year's Web Summit in Lisbon.

3 October 2017

Let’s Talk

Amid the turmoil experienced in Spain since the October 1st referendum for Catalán independence was announced, Saffron believes that the only way to resolve this dispute is to talk and…

29 September 2017

nolii launches at London Design Week

Benjamin Hubert and Asad Hamir’s nolii debuts in Somerset House as part of London’ Design Week. The preview installation will be on from the 18th to the 24th September.

23 September 2017

YouTube has a new face, but has it lost its voice?

Mastermind creative director of Airbnb James Greenfield has been asked by Creative Review to share his thoughts on one of Saffron's recent project.

9 September 2017

A new look for YouTube

YouTube yesterday announced the launch of their new logo. Saffron had the privilege to be involved in its development alongside Chris Bettig and his team at YouTube.

30 August 2017

Future of Branding Week

Saffron has been chosen as a leading industry figure to voice its opinion on today's branding.

30 June 2017

Volotea – shaping loved brands

In 2017, Volotea is the best airline company in Spain according to the TripAdvisor Travellers' Choice Award.

19 June 2017

Excellent Communication Design Nominee

Saffron has been nominated for the German Design Award 2018 in the Excellent Communication Design category, for both our refreshed visual identity and our new website.

14 June 2017

Can A Font Be A Whole Brand?

Saffron developed YouTubeSans, the first font family that the brand can call its own. An article from Fast Company asks: Can A Font Be A Whole Brand?

13 June 2017

One team, one office, go Brazil!

True to Saffron's 'One-Office' approach, our global CEO, Jacob Benbunan, is spending this week with our team in São Paulo to bring us all closer together.

24 May 2017

Brand management in times of disruptive change

How to manage for brand success with agile and service design techniques

30 January 2017

Merry Christmas from Saffron

Saffron offices joining voices to sing the most translated Christmas Carol ever. Merry Christmas! Have a wonderful time!

20 December 2016

Saffron moves to brand new offices in London, São Paulo and Melbourne

Saffron is turning 15 and amongst other changes that we will be announcing shortly, we are also improving our infrastructure, more specifically in London, São Paulo and Melbourne where we…

17 November 2016

This week, we go pink

If cancer lands in our lives or in those of our loved ones, it can become a huge struggle, a battle that affects us all. Breast cancer has touched the…

18 October 2016

Helping choose the world’s best identity works

The Best Brand Awards, in their fourth edition, have invited our CEO, Jacob Benbunan, to be part of their international jury. Along with other industry experts, Jacob will have the…

6 October 2016

This is how you build wooden dreams

On September 23rd, the "Workshop of Dreams" was inaugurated in Segovia. The initiative, led by Segovia’s Hay Festival, the American Hardwood Export Council (AHEC), and the IE School of Architecture…

3 October 2016

Tiger undergoes rebrand with the help of Saffron

We’re happy to announce that we’ve helped Tiger, the quirky design store from Denmark that’s growing across the world, to rebrand. That process has also seen them adopt a new…

16 August 2016

Saffron invited to participate in ‘The Wish List’ project

Saffron has been invited to participate in The Wish List, a project by the American Hardwood Export Council in collaboration with the IE School of Architecture & Design and the…

22 July 2016

Saffron’s Executive Creative Director will be the Jury Foreman at Kyoorius Design Awards

This year, India will celebrate the fourth Edition of the Kyoorius Design Awards in collaboration with D&AD. The awards cover the world of design across multiple categories, including branding, editorial,…

30 June 2016

Saffron meets future brand creators at IE

Last week Joana and Andra (designer and strategist) went to IE Communications & Media Day to meet the masters students and speak to them about working in the creative industry.…

16 June 2016

Saffron appointed for Gulf Air new fleet branding

Following the Kingdom of Bahrain's national carrier, Gulf Air's, announcement of restructured aircraft orders, comprising 45 aircraft with Boeing and Airbus, and with the anticipated deliveries of these aircraft to…

13 June 2016

Saffron helps Barceló Group reorganise under 4 brands

The Barceló Hotel Group is introducing a redefinition of its brand architecture, consulted by Saffron. So far, Barceló Group had maintained a monobrand strategy, naming every hotel with the founder’s…

7 June 2016

Saffron at NACHTSCHICHT – BERLIN DESIGN NIGHT

On June 3, 2016 NACHTSCHICHT - BERLIN DESIGN NIGHT takes place for the fifth time. A night of open doors throughout design companies across Berlin offers its visitors a unique…

1 June 2016

We’re looking for Senior Designers

Saffron is looking for talented Senior Designers to join our international team. The ideal candidates would be based inMadrid and would have a curious creative mind with strong design skills…

30 May 2016

We’re looking for Motion Graphic / 3d Designers

Saffron is looking for motion graphic / 3d designers to join our international team. The ideal candidates would be based in Madrid and would have a curious creative mind with…

30 May 2016

Saffron partners with kleiner und bold to enter German market

We are excited to announce that we've formed a partnership with Berlin-based brand and innovation consultancy kleiner und bold. Together with our new friends, we'll be reinforcing our presence in…

18 May 2016

Gabor Schreier, keynote speaker at the Real Estate Brand Awards in Berlin

Our Executive Creative Director Gabor Schreier was a keynote speaker at the Real Estate Brand Awards ceremony held in Berlin last week. The event took place at the amazing AXICA…

17 May 2016

We won!

We are very pleased to announce that our project for Cepsa Stations won, not one, but three consecutive awards: 1. The Lighting Design Awards, “the longest running award program recognizing…

29 April 2016

Inspiring students around the world

One of the things we love doing here at Saffron is working with students. We want to be able to inspire students and help them grow by sharing some of…

26 April 2016

Interview with our CEO Jacob Benbunan in Brazilian magazine Exame

The following text is an english translation of a complete interview with our CEO Jacob Benbunan that was published in the brazilian magazine Exame. Here is the link to the…

21 April 2016

Celebrating Wally

Today marks two years since the death of our beloved Wally. Wally left at age 83, leaving behind an impressive legacy of knowledge that would set the foundations of this…

14 April 2016

The Pride of Lions

We are most happy and proud to announce that Matt Atchison, one of our Design Directors, has been appointed as one of the judges for the Design category at the…

7 April 2016

Saffron’s clients join forces

In the last several months Saffron has helped two of the most prominent Spanish technology companies, Panda Security and BQ, to uplift their brands and project them within the Spanish…

30 March 2016

How to stay relevant to stay alive

A talk by Luke van O, our man Down Under, at the recent Pause Fest held in Melbourne, the design and digital culture capital of Australia, last 8-14 February.

22 February 2016

Trump the brand name candidate

Recently Ian Stephens, Saffron’s Managing Partner, was interviewed by online US political publication WhoWhatWhy, speaking about Donald Trump’s personal brand as he runs for US presidency and prompted by Trump’s…

24 December 2015

Our Friends at Courier Magazine on Monocle 24 Radio

Our friends Soheb Panja and Jeff Taylor at Courier Magazine, a London-based quarterly publication covering stories of modern business, were featured on the latest episode of “The Entrepreneurs” on Monocle…

3 December 2015

Why we should create “forgettable” journeys

Earlier this month, Saffron and our industrial design partner Tangerine teamed up to present at the Railway Interiors Expo 2015 in Prague. We began on the first day by giving…

27 November 2015

Winner of Saffron-Brunel Prize 2015

For the second year, we're collaborating with Brunel University’s MA in Design and Branding Strategy to promote the most promising young branding professionals from the course. The winner of the…

10 November 2015

Saffron for Domestika

From tomorrow a branding course from the Saffron team will be available at Domestika, the leading Spanish-speaking MOOC site for the design industry. Domestika approached us three months ago to…

22 October 2015

Together against breast cancer

This cloudy autumn morning has been a different one here at the office. Saffron as a family was standing together against breast cancer. Everyone changed their usual office attire and…

22 October 2015

Saffron opens on the other side of the world

Riding on the back of a large client win, Saffron has opened an office in Melbourne led by local consultant Luke van O. Over the coming months we’ll be establishing…

7 October 2015

Disruptors and Disrupted

You surely know the Brand New Conference, the global event organised by UnderConsideration where la crème de la crème of our industry meets to talk about and listen to the…

29 September 2015

Be relevant to be disruptive

Fernando Ortiz-Ehmann was recently invited to talk at the IAA Silver Jubilee Summit in Kochi, India. He shared the experience with other top-class speakers and panelist from across the globe…

17 September 2015

Sounds of the studio

Curious what a day in the Saffron studio sounds like? Listen to our playlist created for FormFiftyFive!

16 September 2015

Where branding is moving to

September is one of the most beautiful seasons in the Big Apple. It's also the time when some of today’s most active and influential practitioners of corporate and brand identity…

15 September 2015

Disruption in Los Angeles

We hardly get to see a major brand (or rebrand) project these days which doesn't start from the premise of disrupting the industry it operates in. Fundamental shifts in the…

6 August 2015

Litro Gas Station, Building of the Week

We're very proud to see Litro, the gas station we've created in partnership with Eight Inc. being featured as the Building of the Week by American-Architects, the US chapter of…

30 July 2015

2015 Saffron/IE Best student Award

For third year in a row Saffron has given out the Best Student Prize at IE's Master's in Visual and Digital Media where we're part of the faculty. Rob Knook…

29 July 2015

Consumer Cannabis

We've been working with Courier magazine to create a consumer brand for marijuana, as part of their latest issue which investigates what might happen if cannabis was legalised and regulated…

26 July 2015

Saffron Rocks!

If you think business and fun don’t mix well it’s just because you don’t know the true Saffron style and you haven’t bumped into Iggy Pop while at Washington DC…

26 June 2015

IPRA Golden World Awards

Once more, according to the IPRA Golden World Awards, the most prestigious in business communication, one of our clients is amongst the best in communicating the brand transformation they’ve been…

17 June 2015

Gabor in action!

Last month Gabor Schreier, our Exec. Creative Director, was invited to speak at ‘Encuentros Brandemia’. These are a series of afternoon talks organized by the Brandemia Team, a leading Spanish…

8 March 2015

Volotea, best airline in Spain

Only a few weeks ago we happily announced that Volotea had been ranked amongst the top 10 best airlines in the world, in terms of comfort and friendliness toward infant…

8 March 2015

Hack Circus meets Saffron

Leila Johnston, ringmaster of Hack Circus. Fantasy technology and everyday magic. Fresh from speaking at this year's Future Everything conference, Leila came to visit our studio and share a glimpse…

8 March 2015

Michael Wolff at Saffron

It gives us great pleasure to share relaxing moments with good friends... Michael Wolff joined us for lunch yesterday giving us a truly inspiring lunchtime recital.

1 March 2015

Thought Leadership Boot Camp

We hosted the latest in our series of Professional Services breakfast events yesterday with a Thought Leadership Boot Camp.

1 March 2015

St. James Velo Games.

We were delighted to play our part in a fundraising event hosted by our clients St. James. The St. James Velo Games, sporting a Saffron identity, took place on the…

1 February 2015

Volotea in the top 10 best airlines worldwide

We are very happy to inform you all that Volotea, one of our dear clients, is now among the top 10 most comfortable airlines in the world and one of…

28 January 2015

Thanks ICM The Hague!

Today the Madrid office of Saffron had the pleasure of welcoming 30 students in International Communication Management at The Hague University.

16 January 2015

Wallofwally.com

We’re very pleased to share a beautiful new project from designer Jamin Galea, called the Wall of Wally.

12 January 2015

Istanbul Innovation Conference

Jacob was in Istanbul last week speaking at the Istanbul Innovation Conference to an audience of over 4000 on the new zeitgeist - as we see it - and the…

9 December 2014

EarlyBird hits its crowdfunding target

We're delighted to announce that our favourite startup, EarlyBird, hit its funding target of £75,000 on Crowdcube - and is currently overfunding to the tune of nearly £95,000.

4 December 2014

And the Saffron-Brunel Prize goes to…

After a few years of guest lecturing at Brunel University’s MA in Design and Branding Strategy, we are now taking this collaboration further and announcing an exciting new initiative.

3 December 2014

Jacob at Brand is You

Jacob, our CEO, will be speaking at the annual Brand is You conference in Istanbul on 28th November. This year’s Brand is You is all about our work for the…

28 November 2014

Jacob at Internet and Mobile World 2014

On 8-9 October our CEO Jacob Benbunan will be in Bucharest, participating as a keynote speaker at Internet and Mobile World, one largest events in Eastern Europe dedicated to the…

6 October 2014

A brand for Turkey

Over the last two years, we've been working on a brand for Turkey. The central question guiding our work together has been what "Made In Turkey" means in a global…

29 September 2014

We’re looking for an Account Manager in the US

We're looking for a motivated, well organised and bright account manager to support our US operation.

21 September 2014

We’re looking for a New Business Director

Saffron is looking for an experienced New Business Director to take charge of marketing and business development activities in our London office. Number of years isn’t really what matters but…

21 September 2014

World’s Number One!

How can a law firm make $2.5 bn? Our client Baker & McKenzie has the answer – ‘be passionately global’ and have a clear proposition that aligns everything you do…

11 August 2014

Wally Olins-Saffron Award goes to IE University graduate

Jacob Benbunan, CEO of Saffron, today presented the first Wally Olins-Saffron Award at the IE School of Communication’s graduation ceremony in Madrid. The award, which celebrates innovation and clarity in…

30 July 2014

From Philadelphia to the world

How does one of the oldest and most prestigious Philadelphia law firms go global?

25 July 2014

Shaping the future of global tech

Fujitsu, the world’s third largest technology company, is on a quest to redefine the future of global tech. Led by our late Chairman Wally Olins, Saffron joined Fujitsu on its…

25 July 2014

Alfredo on the GM recall scandal

Our LatAm Director, Alfredo Fraile, was recently on NBC6 in the US discussing the fallout from the GM recall scandal, its impact on the brand, and their chances of recovery.…

23 July 2014

Spring into Polska

Saffron has been working with the Government of Poland since 2004 on creating first a national brand strategy and, more recently, a visual identity for Polska. The work is still…

27 June 2014

IE School of Communication

The IE School of Communications in Madrid conducted an interview with two of their professors - Luz Erhardt and Miren Martinez - who, when not teaching the Masters in Visual…

24 June 2014

Gold!

We were at the inaugural MENA Transform Awards in Dubai last night and are very pleased to announce that our client the Doha Film Institute won the Gold Award in…

3 June 2014

Brand launch: Doha Film Institute

We are pleased to announce the launch of the new brand for the Doha Film Institute. Our work with the Doha Film Institute has been on-going for the last year;…

2 June 2014

Viva CNN Chile!

Jacob popped into the CNN studios while in Chile recently to talk about brands, branding, and Saffron's adventures in the region. He focused particularly on how the digital world has…

27 May 2014

Istanbul, The Great Festival of Creativity

Our Istanbul Managing Director Turgay Adiyman spoke today at the Great Festival of Creativity in Istanbul. The festival gathers together some of the most enterprising and exciting businesses and people…

23 May 2014

The business of branding

Our strategists Andra Oprisan and Akash Sampat hosted a branding masterclass at the Business Show 2014 last week. The event is the largest European business get together for entrepreneurs eager…

23 May 2014

Saffron’s Latam adventures continue in Chile

Jacob was in Chile recently formalising our alliance with Procorp Chile, one of Chile's oldest and most respected branding consultancies. He was there also to speak at the XXIII Chile…

22 May 2014

In conversation with the City of Angels

Our City Branding Barometer, published this week by The Guardian, caused quite a media storm. With Los Angeles pipping London, Paris and New York to the top spot, our principal…

9 May 2014

Saffron at the Financial Times Levant

Turgay Adiyaman, Managing Director of Saffron Istanbul, will speak about brands and branding in the Levant region at the Financial Times International Investment Summit held in Amman on the 8th…

2 May 2014

Bring the Vibe

We are pleased to announce that our new brand for V Festival is now live.

2 May 2014

Wally Olins 1930-2014

With immense sadness we announce the passing of our Chairman Wally Olins, who died on the 14th April after a short illness.

15 April 2014

The Future of Retail

Last week Saffron strategist Andra Oprisan was in France to host L*unchBox, an innovation workshop, at École des Mines de Saint-Etienne. The not-for-profit initiative, devised in association with Brunel University,…

31 March 2014

Brand New

In one of his last interviews, and ahead of the release of his new book ‘Brand New: The Shape of Brands to Come’ Wally Olins discussed the inspiration behind his…

31 March 2014

Saffron+Taylor Wessing

Saffron today hosted the fourth in its series of breakfast seminars, where marketers from fifteen UK and US law firms discussed what it takes to launch and manage a successful…

21 March 2014

Internet of Things & Personal Connected Objects

The Innovation Consultancy Nurun hosted this workshop at the BBVA Innovation Center in Madrid. Aimed at innovation executives and any other business changemakers, the session should demonstrate the vast potential…

19 March 2014

First class jury

The Laus Awards 2014 took place last Friday in Barcelona. Our Executive Creative Director, Gabor Schreier, and Senior Designer, Ritxi Ostáriz, were part of the jury for the Graphic Design…

17 March 2014

Sahil at LSE

Last night senior strategist, Sahil Sachdev, and new business director, Inga Howell, joined an open innovation workshop at the London School of Economics. The initiative organised by LSE brought together…

17 March 2014

Good day at Brunel

Last Wednesday two Saffron Strategists, Andra Oprisan and Sahil Sachdev, spoke to design and branding students at Brunel University as part of a day of talks taking in product designers,…

7 March 2014

Wally speaks to Management Today

Saffron Chairman, Wally Olins, spoke recently to Management Today about his new book, Brand New. He discussed the inspiration behind the book, its intended audience, demand for global and local…

7 March 2014

Saffron creates new brand for White & Case

We are pleased to share our work for global law firm White & Case.

27 February 2014

Wally + DesignBoom

Wally Olins, Saffron’s Chairman, spoke to DesignBoom about branding and life in general last week. He discussed how his formative career years in India had drawn him to corporate identity,…

27 February 2014

Saffron and IE Business School consolidate their successful relationship

For the second year running, we're teaching at the IE Business School in Madrid. Luz and Miren will teach Branding & Corporate Identity as part of the Master in Visual…

13 February 2014

Naming Places

Wally Olins talks Bengaluru, Mumbai and Chennai to Kyoorius this month.

13 February 2014

Saffron at the Laus Awards

Our Executive Creative Director, Gabor Schreier, and Senior Designer, Ritxi Ostáriz, have been invited to judge at this year’s Laus Awards. Gabor will be part of the Graphic Design category…

2 February 2014

Taking Turkey to the world

We've been working closely with the Turkish Exporter's Assembly (TIM) since 2012 to develop a brand that will help improve perceptions of Turkey abroad.

27 January 2014

Saffron Dubai – In the Boardroom

We are excited to share a new initiative from our UAE partner, Madison Advertising – who followed a new creative approach for branded content by creating the first business web…

12 January 2014

The Art of Architecture

We are delighted to reveal our new brand for Christie’s International Real Estate which is launching this year. We worked with Christie’s International Real Estate to develop a brand strategy…

10 January 2014

Vueling, Best airline in Europe

We’re happy to announce that one of our longest standing clients, Vueling, has been named the Best Airline in Europe at the 2013 CAPA Aviation Awards for Excellence. The CAPA…

9 January 2014

Jacob in Fortune India

Jacob Benbunan, Saffron’s CEO, recently shared his views on how Indian corporations see branding. In the six years since Saffron worked with its first Indian client - Apollo Tyres -…

9 January 2014

Brand evolution – change or die

Sahil Sachdev and Nick Sims were featured in The World Trademark Review’s December/January issue. They discussed the evolution of brand in recent years and its implications for the world of…

24 November 2013

Saffron speaks at Garanti Bank’s conference

Isabela Chick, Senior Strategist at Saffron, spoke about the importance of place branding at Garanti Bank's conference in Eskişehir.

12 November 2013

Saffron speaks in Lima

Today, 14th November, Saffron’s Chairman, Wally Olins, and Designer, Ritxi Ostariz, will both speak at a Branding and Brand Design Seminar held at the Universidad Peruana de Ciencias Aplicadas (UPC)…

12 November 2013

How to position an American law firm in London’s intensely competitive market

Guest speaker: Beth Huffman, Director of Media Relations and Communications, Dechert LLP

14 October 2013

Wally + CNBC

Wally spoke to CNBC Storyboard about nation branding and the power of the ‘Made in India’ brand.

14 October 2013

Law branding breakfast

Saffron today hosted the third in its series of breakfast seminars, where marketers from fifteen American law firms discussed what it takes to succeed in London. Beth Huffman, Director of…

14 October 2013