News

Announced: Saffron City Brand Barometer 2019 results

Today we reveal which city has the strongest 'business brand' in the world, as we release the Saffron City Business Brand Barometer 2019.The report

16 July 2019

HyperloopTT appoint Saffron as their global strategic brand partner

Saffron has been appointed as the global strategic branding partner of Hyperloop Transportation Technologies.HyperloopTT are building the future of

3 July 2019

Saffron’s Book Launch in Madrid

Last night we launched Saffron's new book in Madrid with an evening panel discussion on the themes of the book.We welcomed clients and

12 June 2019

Talk: A new brand for the City of Vienna

We have been invited by designaustria to present our work for the City of Vienna at designforum in Vienna, alongside our partners on the project

30 May 2019

Saffron Nominated for German Design Award 2020

We were delighted to hear this week that we have been nominated for the German Design Award 2020. We have been selected for our work for the City of

3 May 2019

The new YouTube brand on the high street in London

We love seeing our work brought to life, especially in our home cities.Our YouTube identity is live on London's streets at YouTube Space in King's

24 April 2019

Saffron Rebrands Vienna, The World’s Most Liveable City

Saffron is delighted to announce that the brand we developed for the City of Vienna is launched today.For the past year, Saffron has been working on

11 April 2019

Saffron publishes Disruptive Branding: How to win in times of change

Today, global brand consultancy Saffron launches a book on how businesses can use disruptive branding to stay ahead in the era of constant

2 April 2019

18 Years of Saffron

I remember very well the weekend I spent with my wife, Ana, together with Wally Olins and his wife Dornie at their home early in 2001.In the

26 March 2019

Proximus tops telco brand poll in Belgium

Congratulations to Proximus, who won the accolade of Best Brand in Belgium at the Best Brands 2019 Awards.The ranking was based on measuring a

25 March 2019

Brand at Work in Istanbul: Employer Brand

Brand At Work invites business leaders to meet with Saffron’s consultants to explore how brand can be put to work for their organisations.To kick

22 March 2019

Vintry & Mercer Opens in London’s City

Congratulations to Vintry & Mercer on opening in London's City, bringing to life the brand identity designed by Saffron.London's newest luxury

19 March 2019