Over the last two years, we've been working on a brand for Turkey. The central question guiding our work together has been what "Made In Turkey" means in a global context. How is it different or better than "Made In China" or "Made In Germany"? What competitive advantage can Turkey claim for itself as it competes with these nations? And how can a stronger national brand help an emerging country forge lasting international relationships?
On Sunday, our work, seeking to answer those questions, was revealed in Istanbul by President Erdoğan, Minister of Economic Affairs Nihat Zeybekci, Minister of Culture and Tourism Ömer Çelik, and Chairman of the Turkish Exporters Assembly, Mehmet Büyükekşi.
Erdoğan, speaking of the need for a strong Turkish brand, said "These are symbols of a new Turkey, a new strong Turkey with global ambitions. These are the symbols of Turkey's self-confidence." We couldn't have put it better ourselves.
We're very proud of what we've achieved together with our clients in Turkey, and excited to see it coming to life all across the country - and the world. More in the full case study here.