A new brand for ABP Network

16 Dec 2020

Congratulations to our client, ABP Network, who launched their updated brand identity for their suite of news channels today. The updated identity system reflects the coming of age for the channels, responding to the evolving media landscape in India.

ABP Network is one of the largest media groups in India with millions of loyal viewers tuning in each day. Their "bouquet" of news channels span all of India’s regions and consistently remain at the forefront of impartial news reporting. The identity expresses the brand personality of being 'bold storytellers' in a way that sets the channels apart from their competition and expresses a more mature and trustworthy network. The logo evolution, the creation of on and off-screen assets and new visual behaviours give ABP the ability to be more aligned with their ambition to promote an informed society in India.

We look forward to seeing their continued success as bold storytellers and wish them all the best as they continue to provide the India with access to impartial news and information.

Case study coming soon.