A New Brand For Vienna, The World’s Most Liveable City

07 Sep 2018

Saffron is proud to be working in partnership with Saint Stephens and Instant for the city government of Vienna, the world’s most liveable city according to Mercer and the Economist rankings.

Saffron has been engaged by the City of Vienna to create a new brand strategy and visual identity for the city brand, with its partners working on launch communication and digital touchpoints.

As Austria’s largest employer with over 60,000 employees, the city’s government serves 1.9 million Viennese citizens with a range of award-winning services. As well as providing efficiency for tax-payers, the new visual identity will provide orientation and clarity to help the city’s residents navigate the services available to them.

Recently crowned No.1 in the Economist Intelligence Unit’s annual Global Liveability Index, Vienna scored a practically-perfect 99.1% in the survey. The survey assesses 30 categories from Stability to Culture and Environment, and this is Vienna’s first time at the top. It is also the first European city to top the list which is usually dominated by cities in Australia and Canada, with low population density and relative wealth.

This is a fascinating project, bringing a fresh narrative to a city that several Saffronites call home, and we look forward to sharing the work with you early in 2019.

In the meantime, you can find some of Saffron’s work on Place branding here.

If you want to learn more about The Global Liveability Index, you can visit The Economist here.