Join a virtual discussion with city and country brand managers from London, Spain and Vienna on how cities can shepherd their brands through disruption and prepare for the next normal. Our event is built around the recently released Saffron City Brand Barometer 2020. A report ranking over 100 global cities on the strength of their tourism brands.

Featuring international thought leaders:

- Miguel Sanz Castedo, Director of Tourism for Spain

- Lukas Merl, Director of Brand Management/Marketing for Vienna

- Martine Ainsworth Wells, Former London & Partners Marketing Director

Tune in to learn how these brand practitioners have led their cities into the top 10 global tourism brands and how they plan to navigate these challenging times.

Date: Friday 16th October.

Time: 14:00 - 15:00 CEST (13:00-14:00 BST).

Language: English

Register for your free ticket here.