Today we reveal which city has the strongest 'business brand' in the world, as we release the Saffron City Business Brand Barometer 2019.
The report reveals which cities have built the strongest business brands to attract businesses and investors.
In 2019 businesses have become more and more borderless. Cities compete to attract commerce on a global stage. To compete effectively, cities must now build and manage their brand in the same way that commercial companies would when seeking to attract business or investment.
Which cities are doing this most successfully? Who has the best reputation in Europe? Which global cities are underperforming, and who are the leaders of tomorrow?
Whilst developing place brands for cities and countries all over the world, we have seen first-hand the value that a strong brand can have when attracting business. We developed the Saffron City Business Brand Barometer to explore what creates a strong business brand for a city.
By understanding which factors can influence their brand, we aim to help both public and private sector bodies understand that they can positively contribute to a cities’ reputation within the business community.
To discuss your place brand, feel free to get in touch.