Brand evolution – change or die

24 Nov 2013

Sahil Sachdev and Nick Sims were featured in The World Trademark Review’s December/January issue. They discussed the evolution of brand in recent years and its implications for the world of branding, and touched on how brands need to change to stay relevant.

Final takeaway? The more things change, the more they stay the same; the need for brand owners to stand for something unique and authentic, to have a good story to tell, is as strong as ever - even if the manifestations of their brand might be changing beyond recognition.

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