We hardly get to see a major brand (or rebrand) project these days which doesn't start from the premise of disrupting the industry it operates in. Fundamental shifts in the way people and brands behave with each other, as well as incredible technological advances have shifted our perceptions and expectations of what a brand should do to capture our attention. It's not enough to be great anymore, you need to disrupt. To reinvent. To change everything. And every brand out there seeks to follow in the steps of the digital pioneers that shaped and shifted markets and industries. So where do we go from here? What comes next? What do we do when we can't disrupt? What do we do when we don't want to disrupt? And more importantly, what does disruption mean anyway in a digital and technology driven world, where innovation and revolution are becoming bland words?
These are some of the questions we've been asking ourselves lately and we're looking forward to share and debate with you some of our thoughts at The Brand Strategy Innovation Summit where our CEO Jacob Benbunan and our Executive Creative Director Gabor Schreier will be joining the leaders of some of the world's biggest brands to discuss the challenges and opportunities facing branding & marking professionals today.
See you there!
10-11 September 2015