From Philadelphia to the world

25 Jul 2014

How does one of the oldest and most prestigious Philadelphia law firms go global?

Our answer for Dechert: define your distinctiveness and stay true to your core, wherever you are in the world. For the past two years we worked with the firm’s partners, lawyers and staff on developing the brand that is rooted in its personality and reflects the firm’s successes for over a century. See the result here.