Good day at Brunel

07 Mar 2014

Last Wednesday two Saffron Strategists, Andra Oprisan and Sahil Sachdev, spoke to design and branding students at Brunel University as part of a day of talks taking in product designers, semioticians, futurologists, and more. The theme of the day was, broadly and helpfully, The Future; with a nod to the history and heritage of brands and branding, Andra and Sahil touched on how understanding people and how they are changing in the 21C is fundamental to understanding how brands will evolve to match, with two major themes - authenticity and democracy - informing much of what might happen over the next several years. We very much enjoyed the day - and look forward to more visits to Brunel in the future!