Gulf Air Wins Most Improved Brand Award

14 Dec 2018

Congratulations to Gulf Air, who have been awarded Most Improved Brand at The Design Air Awards 2018.

Saffron worked with Gulf Air to rediscover the magic and create a new, improved customer experience, with a full rebrand including the livery and cabin interiors for the new Airbus and Boeing fleet. See the work here.

The Design Air panel rewarded Gulf Air for their holistic approach to implementing the new brand created by Saffron and partners tangerine.

"While the Middle East offers some of the world’s best passenger experiences, Gulf Air has risen to the challenge creating a contemporary, polished brand that celebrates its roots. It’s not just hard product and branding though, these developments have had a lasting impact on the crew that work for the carrier, instilling a new sense of pride, which enhances the passenger experience from all sides."

Many congratulation to the Gulf Air team.