Congratulations to HK Express, who came top of the most improved brands in the YouGov BrandIndex for Hong Kong brands.
The YouGov BrandIndex ranks 340 brands on overall brand health. This is calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
HK Express launched their new brand in March 2019 and it's fantastic to see that it is already having an impact on consumers.
Take a look at the project here for the full details of how we helped them reposition their brand.