Jacob was in Istanbul last week speaking at the Istanbul Innovation Conference to an audience of over 4000 on the new zeitgeist - as we see it - and the increasingly acute need for innovation in a world where consumer’s habits are changing almost before our eyes.
He touched on topics like 3D printing, the sharing economy, and the rise of the Producer-Consumer – and what shifts such as these will mean for brand fighting to remain relevant in a radically new context.
Lastly, he touched on our work with the Turkish Exporter’s Assembly and how Turkey’s history as Masters of Change has tremendous value in a world where the frame of reference is almost constantly shifting.
Jacob was, again, in good company – Nicholas Negroponte delivered the keynote. More over at the Istanbul Innovation Week website.